Hotel Scent Essential Oil

Shoppers searched for this 622K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $651K a year.

Searches, last 12 months

622K

Growth, 90 days vs prior 90

+16.1%

Conversion, latest week

4.8%

Market size, estimated

$651Ka year

Peak month

June1.6× the quietest month

Top search term

hotel diffuser oil212K searches a year

Listings sell for $21.84 on average, from $8.42 to $58.07. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $21.84 that is $22K to $27K a year per listing.

Average price

$21.84inside the $15 to $100 sweet spot

Price range

$8.42–$58.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,000–1,250

Revenue per listing a year

$22K–$27K

Returns

0.5%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #30 within Aromatherapy. It carries 2,735 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

3.6%

Average rank

#30in Aromatherapy

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

2,735per listing

Listings tracked

30

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

35 months