Hotel Collection Diffuser Oil
PassHotel Collection Diffuser Oil scores 67 out of 100, a Pass. Shoppers spend an estimated $923K a year here, search demand grew +37.0% this quarter, and an estimated 1.1% of orders come back.
- Flapen Score
- 67 / 100Top 3% of 14,768 Health & Household niches · +18 vs the category median of 4967
- Market size
- $923K/yr308K searches / yr
- 90-day growth
- +37.0%search demand this quarter
- Competition
- 49%top-5 click share · 15 brands · 101 sellers
Flapen Score
Hotel Collection Diffuser Oil against its category
The dotted line is the Health & Household average. Past it, Hotel Collection Diffuser Oil is stronger. Inside it, weaker.
Market
The Hotel Collection Diffuser Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Hotel Collection Diffuser Oil 308K times last year and spent an estimated $923K. The top 5 brands take 83% of clicks. Demand peaks in Jun–Jul. Flapen scores it 67 out of 100, a Pass.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 308K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +37.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $923K a year.
- Searches, last 12 months
- 308K
- Growth, 90 days vs prior 90
- +37.0%
- Conversion, latest week
- 5.7%
- Market size, estimated
- $923Ka year
- Peak month
- July1.7× the quietest month
- Top search term
- my way diffuser oil172K searches a year
02 · Price
A sale here is worth $52.79.
Listings sell for $52.79 on average, from $9.62 to $149.03. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $52.79 that is $40K to $53K a year per listing.
- Average price
- $52.79inside the $15 to $100 sweet spot
- Price range
- $9.62–$149.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $40K–$53K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #44 within Aromatherapy. It carries 884 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 3.4%
- Average rank
- #44in Aromatherapy
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 884per listing
- Listings tracked
- 29
04 · Newcomers
4 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Hotel Collection Diffuser Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
101
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
49%
Top 20: 93%
Open market
12%
- Brand 132%
- Brand 223%
- Brand 310%
- Brand 410%
- Brand 58%
- Brand 65%
- Open — no brand owns it (9 brands, 12%)
Demand
Hotel Collection Diffuser Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 1.7×
Search terms
Top Hotel Collection Diffuser Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- my way diffuser oil172K/yr
- hotel collection my way18K/yr
- aroma 360 my way16K/yr
- my way hotel collection13K/yr
- hotel collection diffuser oil my way9K/yr
- my way oil10K/yr
- my way hotel collection diffuser oil12K/yr
- my way diffuser6K/yr
- myway diffuser oil6K/yr
- my way scent6K/yr
Reviews and returns
What reviews say buyers love and hate about Hotel Collection Diffuser Oil
We read the reviews and the return reasons for every product selling here.
“Awful smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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FAQ
Common Hotel Collection Diffuser Oil questions
Answered from the same tracked data.