Hotel Collection Diffuser Oil

Shoppers searched for this 308K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +37.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $923K a year.

Searches, last 12 months

308K

Growth, 90 days vs prior 90

+37.0%

Conversion, latest week

5.7%

Market size, estimated

$923Ka year

Peak month

July1.7× the quietest month

Top search term

my way diffuser oil172K searches a year

Listings sell for $52.79 on average, from $9.62 to $149.03. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $52.79 that is $40K to $53K a year per listing.

Average price

$52.79inside the $15 to $100 sweet spot

Price range

$9.62–$149.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

$40K–$53K

Returns

1.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #44 within Aromatherapy. It carries 884 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

3.4%

Average rank

#44in Aromatherapy

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

884per listing

Listings tracked

29

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

25 months