Hot Stone Warmer
FailDemand is soft, at -21.0% this quarter, so Hot Stone Warmer is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $81K/yr44K searches / yr
- 90-day growth
- -21.0%search demand this quarter
- Competition
- 42%top-5 click share · 16 brands · 22 sellers
Flapen Score
Hot Stone Warmer against its category
The dotted line is the Health & Household average. Past it, Hot Stone Warmer is stronger. Inside it, weaker.
Market
The Hot Stone Warmer market on Amazon at a glance
Shoppers on Amazon United States searched for Hot Stone Warmer 44K times last year and spent an estimated $81K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.
- Searches, last 12 months
- 44K
- Growth, 90 days vs prior 90
- -21.0%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $81Ka year
- Peak month
- February1.7× the quietest month
- Top search term
- hot stone warmer27K searches a year
02 · Price
A sale here is worth $81.24.
Listings sell for $81.24 on average, from $14.76 to $317.53. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $81.24 that is $0 to $8K a year per listing.
- Average price
- $81.24inside the $15 to $100 sweet spot
- Price range
- $14.76–$317.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$8K
- Returns
- 3.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #15,112 within Massage Tools. It carries 366 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 94%
- Out of stock, average day
- 11.2%
- Average rank
- #15,112in Massage Tools
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 366per listing
- Listings tracked
- 33
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Hot Stone Warmer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
22
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
42%
Top 20: 86%
Open market
23%
- Brand 123%
- Brand 220%
- Brand 314%
- Brand 48%
- Brand 56%
- Brand 66%
Demand
Hot Stone Warmer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 1.7×
Search terms
Top Hot Stone Warmer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hot stone warmer27K/yr
- massage stone warmer7K/yr
- hot stone heater4K/yr
- massage stone heater3K/yr
- hot stone warmer for massage therapy3K/yr
Reviews and returns
What reviews say buyers love and hate about Hot Stone Warmer
We read the reviews and the return reasons for every product selling here.
“Took forever to heat. like several hours”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hot Stone Warmer questions
Answered from the same tracked data.









