Hot Pack
MaybeThe top 5 brands take only 55% of clicks. But demand is soft, at -27.0% this quarter, so Hot Pack is a Maybe.
- Flapen Score
- 52 / 100Top 36% of 14,768 Health & Household niches · +3 vs the category median of 4952
- Market size
- $232K/yr241K searches / yr
- 90-day growth
- -27.0%search demand this quarter
- Competition
- 54%top-5 click share · 27 brands · 76 sellers
Flapen Score
Hot Pack against its category
The dotted line is the Health & Household average. Past it, Hot Pack is stronger. Inside it, weaker.
Market
The Hot Pack market on Amazon at a glance
Shoppers on Amazon United States searched for Hot Pack 241K times last year and spent an estimated $232K. The top 5 brands take 55% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 6.0% of those searches ended in a purchase.
Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $232K a year.
- Searches, last 12 months
- 241K
- Growth, 90 days vs prior 90
- -27.0%
- Conversion, latest week
- 6.0%
- Market size, estimated
- $232Ka year
- Top search term
- hot pack109K searches a year
02 · Price
A sale here is worth $16.07.
Listings sell for $16.07 on average, from $5.85 to $39.30. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $16.07 that is $4K to $8K a year per listing.
- Average price
- $16.07inside the $15 to $100 sweet spot
- Price range
- $5.85–$39.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #98 within Hot & Cold Therapies. It carries 10,394 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 93%
- Out of stock, average day
- 2.0%
- Average rank
- #98in Hot & Cold Therapies
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 10,394per listing
- Listings tracked
- 30
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Hot Pack products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PrimaCare PHP-45 Instant Heat Pack for Emergency Heat Therapy 4 x 5 Pack of 24
- Price
- $19.42
- Rating
- 3.9/5
- Reviews
- 1,548
- Age
- 10y ago

Reusable Hot and Cold Ice Packs for Injuries (3-Piece Set) Joint Pain Muscle Soreness and Body Inflammation - Reusable Gel Wraps - Adjustable & Flexible for Knees Back Shoulders Arms and Legs
- Price
- $17.45
- Rating
- 4.6/5
- Reviews
- 29,538
- Age
- 6y ago

samply Hot Water Bottle with Knitted Cover 2L Hot Water Bag for Hot and Cold Compress Hand Feet Warmer Ideal for Menstrual Cramps Neck and Shoulder Purple
- Price
- $10.05
- Rating
- 4.6/5
- Reviews
- 14,721
- Age
- 5y ago

Deepsoon Heating Pad Electric Heating Pads for Back Neck Moist Heating Pad for Abdomen Shoulder Knee Legs Dry/Moist Heat&Auto Shut Off Fathers Day Dad Gifts for Men Birthday Light Gray 24x12 Inch
- Price
- $16.64
- Rating
- 4.3/5
- Reviews
- 24,959
- Age
- 2y ago

RelaxCoo Heating pad Microwavable with Washable Cover 6 * 12 Microwave Moist Heat Pad for Neck Shoulder Cramps Back Pain Relief Warm Compress Rice Bean Bag Hot Pack for Muscles Joints Lavender
- Price
- $11.10
- Rating
- 4.2/5
- Reviews
- 4,648
- Age
- 3y ago
Trending
estimated 90-day click momentum
Medline Instant Warm Pack Disposable 6 x 6 24 per Pack Heat Packs for Pain Relief Muscle Soreness and Increased Blood Flow
- Price
- $24.86
- Rating
- 3.9/5
- Reviews
- 188
- Age
- 4y ago

Microwavable Heating Pad with Washable Cover 13x7 Inch Flaxseed Microwave Hot Pack Lavender Scent Moist Warm Compress for Relaxation Non-Electric & Portable
- Price
- $9.77
- Rating
- 4.4/5
- Reviews
- 1,087
- Age
- 2y ago

Perfect Remedy 2-Pack Gel Ice Packs for Injuries Reusable Hot & Cold Pack thats Durable Soft & Flexible Fast Relief & Recovery (Blue Reg 2PK)
- Price
- $18.50
- Rating
- 4.6/5
- Reviews
- 24,537
- Age
- 9y ago

samply Hot Water Bottle with Cute Fleece Cover Hot Water Bag for Hot and Cold Compress Hand Feet Warmer Ideal for Neck and Shoulder Brown Bear
- Price
- $9.86
- Rating
- 4.6/5
- Reviews
- 2,885
- Age
- 2y ago

GENIANI Electric Heating Pad for Back Pain & Cramps Relief Electric Throw Self Care Gifts for Women Heating Pad for Neck & Shoulder Machine Washable Microplush Auto Shut Off (12x24 Tabby Gray)
- Price
- $39.30
- Rating
- 4.3/5
- Reviews
- 69,343
- Age
- 7y ago
Newest
by launch date
REVIX Ice Packs for Injuries Reusable 2 Packs Hot and Cold Pack with Adjustable Strap Flexible Ice Wraps for Joints and Muscle Rotator Cuff Back Knee Discomfort Relief (10 x 5 Blue)
- Price
- $11.29
- Rating
- 4.5/5
- Reviews
- 1,114
- Age
- 1y ago
![CareStock Hot Compress Instant Hot Pack [24 Pack] Disposable Heat Packs for Pain Relief Muscle Soreness and Back Ache Heating Pad for Cramps 5 in x 7 in](https://m.media-amazon.com/images/I/41N4fvTiMQL.jpg)
CareStock Hot Compress Instant Hot Pack [24 Pack] Disposable Heat Packs for Pain Relief Muscle Soreness and Back Ache Heating Pad for Cramps 5 in x 7 in
- Price
- $19.42
- Rating
- 4.3/5
- Reviews
- 73
- Age
- 1y ago

Instant Hot Compress - 6 Hot Packs for Pain Relief Sore Muscles Muscle Spasms and Joint Stiffness
- Price
- $13.39
- Rating
- 4.0/5
- Reviews
- 343
- Age
- 1y ago

Deepsoon Heating Pad Electric Heating Pads for Back Neck Moist Heating Pad for Abdomen Shoulder Knee Legs Dry/Moist Heat&Auto Shut Off Fathers Day Dad Gifts for Men Birthday Light Gray 24x12 Inch
- Price
- $16.64
- Rating
- 4.3/5
- Reviews
- 24,959
- Age
- 2y ago

Microwavable Heating Pad with Washable Cover 13x7 Inch Flaxseed Microwave Hot Pack Lavender Scent Moist Warm Compress for Relaxation Non-Electric & Portable
- Price
- $9.77
- Rating
- 4.4/5
- Reviews
- 1,087
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 falling
Sellers
76
Est. top-5 brand share
55%
Top 20: 94%
Est. top-5 click share
54%
Top 20: 92%
Open market
39%
- samply13%
- Primacare12%
- MEDVICE12%
- Deepsoon9%
- RelaxCoo9%
- Medline6%
Demand
Hot Pack search demand
Weekly searches over the year. Pick a range.
Search terms
Top Hot Pack search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hot pack109K/yr
- hot packs for pain relief106K/yr
- compresa caliente10K/yr
- warm pack10K/yr
- hot pack for pain relief6K/yr
Reviews and returns
What reviews say buyers love and hate about Hot Pack
We read the reviews and the return reasons for every product selling here.
“Barely warm”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hot Pack questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









