Hot Pack
MaybeThe top 5 brands take only 55% of clicks. But demand is soft, at -27.0% this quarter, so Hot Pack is a Maybe.
- Flapen Score
- 52 / 100Top 36% of 14,768 Health & Household niches · +3 vs the category median of 4952
- Market size
- $232K/yr241K searches / yr
- 90-day growth
- -27.0%search demand this quarter
- Competition
- 54%top-5 click share · 27 brands · 76 sellers
Flapen Score
Hot Pack against its category
The dotted line is the Health & Household average. Past it, Hot Pack is stronger. Inside it, weaker.
Market
The Hot Pack market on Amazon at a glance
Shoppers on Amazon United States searched for Hot Pack 241K times last year and spent an estimated $232K. The top 5 brands take 55% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 6.0% of those searches ended in a purchase.
Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $232K a year.
- Searches, last 12 months
- 241K
- Growth, 90 days vs prior 90
- -27.0%
- Conversion, latest week
- 6.0%
- Market size, estimated
- $232Ka year
- Top search term
- hot pack109K searches a year
02 · Price
A sale here is worth $16.07.
Listings sell for $16.07 on average, from $5.85 to $39.30. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $16.07 that is $4K to $8K a year per listing.
- Average price
- $16.07inside the $15 to $100 sweet spot
- Price range
- $5.85–$39.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #98 within Hot & Cold Therapies. It carries 10,394 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 93%
- Out of stock, average day
- 2.0%
- Average rank
- #98in Hot & Cold Therapies
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 10,394per listing
- Listings tracked
- 30
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Hot Pack products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 falling
Sellers
76
Top-5 brand share
55%
Top 20: 94%
Top-5 click share
54%
Top 20: 92%
Open market
39%
- Brand 113%
- Brand 212%
- Brand 312%
- Brand 49%
- Brand 59%
- Brand 66%
Demand
Hot Pack search demand
Weekly searches over the year. Pick a range.
Search terms
Top Hot Pack search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hot pack109K/yr
- hot packs for pain relief106K/yr
- compresa caliente10K/yr
- warm pack10K/yr
- hot pack for pain relief6K/yr
Reviews and returns
What reviews say buyers love and hate about Hot Pack
We read the reviews and the return reasons for every product selling here.
“Barely warm”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hot Pack questions
Answered from the same tracked data.









