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Hot Flashes Cooling Items

Fail

Shoppers spend an estimated $32K a year here, so Hot Flashes Cooling Items is a Fail.

Flapen Score
35
35 / 100
Ranks 13,764 of 14,768 Health & Household niches · −14 vs the category median of 49
Market size
$32K/yr70K searches / yr
90-day growth
+29.8%search demand this quarter
Competition
89%top-5 click share · 9 brands · 20 sellers

Flapen Score

Hot Flashes Cooling Items against its category

The dotted line is the Health & Household average. Past it, Hot Flashes Cooling Items is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hot Flashes Cooling Items market on Amazon at a glance

Shoppers on Amazon United States searched for Hot Flashes Cooling Items 70K times last year and spent an estimated $32K. The top 5 brands take 89% of clicks. Demand peaks in Jul–Aug–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
+29.8%
Conversion, latest week
2.2%
Market size, estimated
$32Ka year
Peak month
December10.9× the quietest month
Top search term
menopause gifts for women34K searches a year

02 · Price

A sale here is worth $21.53.

Listings sell for $21.53 on average, from $9.95 to $45.44. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $21.53 that is $0 to $2K a year per listing.

Average price
$21.53inside the $15 to $100 sweet spot
Price range
$9.95–$45.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #2,507 within Women's Health. It carries 3,837 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#2,507in Women's Health
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
3,837per listing
Listings tracked
9

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Hot Flashes Cooling Items products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

20

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

7%

  • Brand 147%
  • Brand 213%
  • Brand 312%
  • Brand 411%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (3 brands, 7%)

Demand

Hot Flashes Cooling Items search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Dec · busiest ÷ quietest = 10.9×

Search terms

Top Hot Flashes Cooling Items search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • menopause gifts for women34K/yr
  • menopause gifts24K/yr
  • gifts for menopausal women9K/yr
  • gifts for women with menopause3K/yr

Reviews and returns

What reviews say buyers love and hate about Hot Flashes Cooling Items

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Warmth”
13%of negative reviews mention “Value For Money”
4.0%of orders come back
“Not worth the price”
A buyer, on “Value For Money”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Hot Flashes Cooling Items questions

Answered from the same tracked data.