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Horse Wrapping Paper

Fail

Prices span $6.22–$14.00, mostly outside the sweet spot, so Horse Wrapping Paper is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$86K/yr80K searches / yr
90-day growth
+0.1%search demand this quarter
Competition
49%top-5 click share · 20 brands · 22 sellers

Flapen Score

Horse Wrapping Paper against its category

The dotted line is the Health & Household average. Past it, Horse Wrapping Paper is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Horse Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Horse Wrapping Paper 80K times last year and spent an estimated $86K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
10.5%
Market size, estimated
$86Ka year
Peak month
December10.0× the quietest month
Top search term
horse wrapping paper39K searches a year

02 · Price

A sale here is worth $10.24.

Listings sell for $10.24 on average, from $6.22 to $14.00. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $10.24 that is $0 to $1K a year per listing.

Average price
$10.24under the $15 to $100 sweet spot
Price range
$6.22–$14.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #1,569 within Gift Wrap Paper. It carries 83 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
14.8%
Average rank
#1,569in Gift Wrap Paper
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
83per listing
Listings tracked
29

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 0 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
0 months

Products

Top Horse Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

22

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

29%

  • Brand 142%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Horse Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 10.0×

Search terms

Top Horse Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • horse wrapping paper39K/yr
  • horse wrapping paper birthday girl6K/yr
  • horse christmas wrapping paper19K/yr
  • christmas horse wrapping paper6K/yr
  • horse wrapping paper christmas9K/yr

Reviews and returns

What reviews say buyers love and hate about Horse Wrapping Paper

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
41%of negative reviews mention “Size-Overall”
1.3%of orders come back
“Too small”
A buyer, on “Size-Overall”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Horse Wrapping Paper questions

Answered from the same tracked data.