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Hormone Test Kit for Women

Maybe

An estimated 0.9% of orders come back. But demand is soft, at -17.1% this quarter, so Hormone Test Kit for Women is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 14,768 Health & Household niches · +6 vs the category median of 49
Market size
$317K/yr198K searches / yr
90-day growth
-17.1%search demand this quarter
Competition
47%top-5 click share · 17 brands · 24 sellers

Flapen Score

Hormone Test Kit for Women against its category

The dotted line is the Health & Household average. Past it, Hormone Test Kit for Women is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hormone Test Kit for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Hormone Test Kit for Women 198K times last year and spent an estimated $317K. The top 5 brands take 68% of clicks. Demand peaks in Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $317K a year.

Searches, last 12 months
198K
Growth, 90 days vs prior 90
-17.1%
Conversion, latest week
1.7%
Market size, estimated
$317Ka year
Peak month
July3.2× the quietest month
Top search term
hormone test kit for women51K searches a year

02 · Price

A sale here is worth $94.24.

Listings sell for $94.24 on average, from $6.20 to $271.48. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $94.24 that is $0 to $9K a year per listing.

Average price
$94.24inside the $15 to $100 sweet spot
Price range
$6.20–$271.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #282 within Women's Health. It carries 873 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#282in Women's Health
Average rating
4.12 starsAmazon United States average 4.42 stars
Average reviews
873per listing
Listings tracked
30

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
51 months

Products

Top Hormone Test Kit for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

24

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

47%

Top 20: 91%

Open market

27%

  • Brand 134%
  • Brand 214%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Hormone Test Kit for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KBlack Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 3.2×

Search terms

Top Hormone Test Kit for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hormone test kit for women51K/yr
  • everlywell32K/yr
  • hormone test25K/yr
  • dutch test hormones kit women12K/yr
  • estrogen test8K/yr
  • estrogen test strips8K/yr
  • everlywell test kits8K/yr
  • at home hormone test for women7K/yr
  • estrogen test kit at home8K/yr
  • hormone level testing kit4K/yr

Reviews and returns

What reviews say buyers love and hate about Hormone Test Kit for Women

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Ease Of Use”
17%of negative reviews mention “Value For Money”
0.9%of orders come back
“Not worth it”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hormone Test Kit for Women questions

Answered from the same tracked data.