Horchata Protein Powder
Worth a lookShows low returns (0.0%), but a concentrated shelf (top 5 take 86% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$42.80avg listing price — sweet spot $15–$100
Price range
Great$9.61–$69.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great345.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Market size
Good$376K$376K/yr · 154K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Is horchata protein powder profitable on Amazon?
According to Flapen's Amazon United States niche tracking, horchata protein powder is a $376K/yr Amazon United States market (154K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 53/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
horchata protein powder market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 6K–8K
- avg 1,500–2,000/product
- Revenue / yr
- $257K–$342K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #206
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 134 days
Competition: brands, sellers & click share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
13
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
10%
- Taste Salud52%
- Orgain15%
- KLASS VIDA8%
- Klass Aguas Frescas6%
- Wey! Protein5%
- Muscle Pharm4%
- Open — no brand owns it (3 brands, 10%)
horchata protein powder demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.2% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.1×
Top horchata protein powder search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- horchata protein powder66K/yr
- salud horchata25K/yr
- horchata electrolyte19K/yr
- horchata protein8K/yr
- salud hydration horchata18K/yr
- protein powder horchata6K/yr
- salud horchata hydration5K/yr
- taste salud horchata3K/yr
- horchata salud3K/yr
- protein horchata3K/yr
Top horchata protein powder products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Salud 2-in-1 Hydration Packets + Immunity Electrolytes Powder Horchata - Agua Fresca Drink Mix Elderberry Dairy & Soy Free Non-GMO Gluten Free Vegan Low Calorie 1g Sugar (15 Servings)
Taste Salud$29.264.4★1,013 rev
Orgain Organic Vegan Protein Powder Horchata - 21g Plant Based Protein 9g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 2.03 lb
Orgain$33.914.1★790 rev
KLASS VIDA Daily Hydration Horchata Agua Fresca Electrolyte Powder Packets | Sugar Free Electrolyte Drink Mix | Hydration Packets with Coconut Water & Minerals | 15 Stick Packs
KLASS VIDA$21.404.4★204 rev
Klass Aguas Frescas Powdered Drink Mix 40 Singles Zero Sugar & Caffeine-Free Powder Packets Water Drink Mix Flavor: Horchata - 5 Calories Per Packet & Natural Flavors
Klass Aguas Frescas$9.614.1★835 rev
Horchata - Whey Protein Traditional Mexican Flavor Sugar-Free Gluten-Free 23g Protein Made in USA (30 Servings 2.2lbs)
Wey! Protein$43.024.4★161 rev
Newest
by launch date
Earth Fed Muscle Grass-Fed Whey Protein Isolate Horchata Flavor | 23g Protein Per Serving | No Artificial Sweeteners Soy Free Gluten Free | Non-GMO | 2 lb 25 Servings
Earth Fed Muscle$69.721 rev
Klass Aguas Frescas Powdered Drink Mix 40 Singles Zero Sugar & Caffeine-Free Powder Packets Water Drink Mix Flavor: Horchata - 5 Calories Per Packet & Natural Flavors
Klass Aguas Frescas$9.61835 rev
KLASS VIDA Daily Hydration Horchata Agua Fresca Electrolyte Powder Packets | Sugar Free Electrolyte Drink Mix | Hydration Packets with Coconut Water & Minerals | 15 Stick Packs
KLASS VIDA$21.40204 rev
Muscle Pharm Combat Protein Powder Horchata Flavor Fuels Muscles for Productive Workouts 5 Protein Sources Including Whey Protein Isolate & Egg Albumin Gluten Free 4 lb 52 Servings
Muscle Pharm$68.5542 rev
Black Magic Multi-Source Protein - Pre Workout and Post Workout - 2LB - 23g Protein - Whey Egg Albumin Enzymes Micellar Casein & MCTs (Horchata)
Black Magic$51.2441 rev
Trending
90-day click momentumEarth Fed Muscle Grass-Fed Whey Protein Isolate Horchata Flavor | 23g Protein Per Serving | No Artificial Sweeteners Soy Free Gluten Free | Non-GMO | 2 lb 25 Servings
Earth Fed Muscle$69.725.0★
Black Magic Multi-Source Protein - Pre Workout and Post Workout - 2LB - 23g Protein - Whey Egg Albumin Enzymes Micellar Casein & MCTs (Horchata)
Black Magic$51.244.1★
ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Horchata)
ProDough Protein Bakeshop$58.454.2★
Muscle Pharm Combat Protein Powder Horchata Flavor Fuels Muscles for Productive Workouts 5 Protein Sources Including Whey Protein Isolate & Egg Albumin Gluten Free 4 lb 52 Servings
Muscle Pharm$68.554.5★
Klass Aguas Frescas Powdered Drink Mix 40 Singles Zero Sugar & Caffeine-Free Powder Packets Water Drink Mix Flavor: Horchata - 5 Calories Per Packet & Natural Flavors
Klass Aguas Frescas$9.614.1★
What reviews say buyers love and hate about horchata protein powder
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing taste”
“Amazing Flavor”
“full of nutrients”
“A bit sweet”
“dissolves smoothly without any clumps”
“Great hydration”
“It mixes smoothly with water or plant-based milk”
“Excellent product”
“It is refreshing”
“Reasonable price and delivered earlier than expected”
What buyers complain about
“Bad taste”
“Insanely fake sweet”
“Not worth the price”
“Too strong flavor”
“Tastes artificial”
“disgusting protein powder Ive ever tried”
“Bitter”
“Its so grainy”
“Seems like their formula might have changed”
“I always end up with clumps at the bottom of my cup”
Common horchata protein powder questions
- Is horchata protein powder profitable to sell on Amazon United States?
- The niche generates $376K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the horchata protein powder niche?
- 9 brands and 13 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in horchata protein powder?
- Top complaints mined from reviews: Taste-Overall, Sweetness, Value For Money. The return rate is 0.0%.
- When does demand for horchata protein powder peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.1× the quietest.
- What does it cost to enter the horchata protein powder niche?
- Listings span $9.61–$69.72; the average listing price is $42.80 (sweet spot $15–$100). The average incumbent carries 346 reviews — the moat a new listing must climb.