Is hopkins profitable to sell on Amazon United States?

The niche generates $17K/yr across 3 tracked products. 90-day search growth is +1.7%. Flapen's verdict: Skip it (32/100).

How competitive is the hopkins niche?

3 brands and 9 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in hopkins?

Top complaints mined from reviews: Noise Level. The return rate is 0.1%.

What does it cost to enter the hopkins niche?

Listings span $16.07–$38.00; the average listing price is $23.74 (sweet spot $15–$100). The average incumbent carries 184 reviews — the moat a new listing must climb.

Hopkins

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.74

avg listing price — sweet spot $15–$100

Price range

Incredible$16.07–$38.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great183.67

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+1.7%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Market size

Bad$17K

$17K/yr · 50K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

Is hopkins profitable on Amazon?

According to Flapen's Amazon United States niche tracking, hopkins is a $17K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

hopkins market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $18K–$24K; units × avg price
Conversion rate: 1.4%
Avg BSR: #4,496
Page quality: 0%
Prime: 33%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 60 months
Avg seller age: 156 days

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Hopkins Towing Solutions87%
Jim Shorts - Hopkins Minnesota T-shirts & Tees7%
Hopkins Medical Products6%

hopkins demand & seasonality

Weekly Amazon search volume, last 28 weeks — +1.7% search growth over the last 90 days.

Open Trend

Top hopkins products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hammered Spoon by Hopkins

Hopkins Towing Solutions$17.144.8★31 rev

Hopkins MN Vintage Athletic Sports JS02 T-Shirt

Jim Shorts - Hopkins Minnesota T-shirts & Tees$16.074.9★11 rev

Hopkins Medical Products Original Home Health Shoulder Bag 70D Waterproof Nylon Fold-Down Compartment Adjustable Straps 14x11x7 inch Navy Blue

Hopkins Medical Products$38.004.6★509 rev

Newest

by launch date

Hopkins MN Vintage Athletic Sports JS02 T-Shirt

Jim Shorts - Hopkins Minnesota T-shirts & Tees$16.0711 rev

2y ago

Hammered Spoon by Hopkins

Hopkins Towing Solutions$17.1431 rev

14y ago

Hopkins Medical Products Original Home Health Shoulder Bag 70D Waterproof Nylon Fold-Down Compartment Adjustable Straps 14x11x7 inch Navy Blue

Hopkins Medical Products$38.00509 rev

15y ago

What reviews say buyers love and hate about hopkins

What buyers praise and complain about, mined from review topics.

What buyers love

Flexibility100%

“The case has a lot of versatility options”

What buyers complain about

Noise Level100%

“Annoying squeaky noise”

Top return reasons

Size-Overall67%

Material Quality19%

Advertised Vs Actual Product5%

Functionality-Overall5%

Color5%

Common hopkins questions

Is hopkins profitable to sell on Amazon United States?: The niche generates $17K/yr across 3 tracked products. 90-day search growth is +1.7%. Flapen's verdict: Skip it (32/100).
How competitive is the hopkins niche?: 3 brands and 9 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in hopkins?: Top complaints mined from reviews: Noise Level. The return rate is 0.1%.
What does it cost to enter the hopkins niche?: Listings span $16.07–$38.00; the average listing price is $23.74 (sweet spot $15–$100). The average incumbent carries 184 reviews — the moat a new listing must climb.