Hookah Charcoal
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Market size
Good$668K$668K/yr · 438K searches
Avg price
Good$13.44avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.05–$26.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,553.9avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Is hookah charcoal profitable on Amazon?
According to Flapen's Amazon United States niche tracking, hookah charcoal is a $668K/yr Amazon United States market (438K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
hookah charcoal market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 50K–60K
- avg 2,000–2,500/product
- Revenue / yr
- $672K–$806K
- units × avg price
- Conversion rate
- 11.3%
- Avg BSR
- #89
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 48%
- Out of stock
- 0.6%
- Avg brand age
- 68 months
- Avg seller age
- 164 days
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
11 flat
Sellers
32
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
51%
Top 20: 99%
Open market
8%
- M. ROSENFELD36%
- CocoNara29%
- Sunlight Charcoal18%
- KENZ3%
- Coco Spark3%
- COCOUS HIT THE RIGHT SMOKE3%
- Open — no brand owns it (5 brands, 8%)
hookah charcoal demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top hookah charcoal search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- hookah coals203K/yr
- hookah charcoal92K/yr
- hookah coal26K/yr
- charcoal for hookah16K/yr
- charcoal hookah18K/yr
- coals13K/yr
- coconut coals hookah11K/yr
- coconut charcoal hookah10K/yr
- coal for hookah8K/yr
- coals for hookah5K/yr
Top hookah charcoal products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CocoNara Hookah Shisha Natural Charcoals 120 Count
CocoNara$17.484.6★5,135 rev
Sunlight Charcoal Tablets for Incense Quick Light Charcoal Tablets Charcoal Disk Lights 33 mm Resin Burner Rolls Charcoal Burner - Instant Fire Coal Tablet (100 Count (Pack of 1))
Sunlight Charcoal$11.484.6★20,753 rev
Hookah Charcoal Hookah Coals Coconut XL Pack 84 Count & 1.2 KG (2.6 lbs) Premium Quality 25mm (1x1x1 in) 100% Natural Coconut Coals for Hookah Cubes NOT Quick Light
M. ROSENFELD$14.604.3★4,250 rev
CocoNara Coconut 100% Natural Hookah Charcoal 60 Piece Box by CocoNara
CocoNara$11.964.6★80 rev
Hookah Coals Flats Coconut Charcoal for Hooka 30 Count Value Pack Premium Quality 15mm (1x1x0.6 in) M. ROSENFELD 100% Natural Coconut Hooka Charcoal for Hookah NOT Quick Light Charcoal Pills
M. ROSENFELD$6.504.3★4,250 rev
Newest
by launch date
Amy Deluxe Natural Coconut Charcoal for Hookah Shisha (27mm 1kg)
Amy Deluxe$16.00577 rev
KENZ Coconut Charcoal Cubes 25 mm 100% Natural Low Ash 72 pcs
KENZ$16.0680 rev
Novelty Coconut Charcoal Cubes with Aluminum Foil 25mm Natural Charcoal Coals 72 Pieces (1kg) Long-Lasting Low Ash Clean Burn Pack of 1
NOVELTY N TIMELESS TRADITION$21.3456 rev
Coconut Hookah Charcoals- 72 Pieces 25mm Coconut Shell Briquette Coals Premium Natural Charcoal for Long-Lasting Heat Low Ashe Odor-Free
Coco Spark$12.1296 rev
MAQIHAN 50PCS Incense Charcoal Briquettes - Charcoal Tablets Incense Burner Charcoal Burning Discs Resin Burner Grilling Quick Light Natural Charcoal Bulk Instant Fire Coals Supplies
MAQIHAN$6.99822 rev
Trending
90-day click momentum
Premium Coconut Charcoal Cubes - Coconut Coals XL Pack of 72 Count & 1 KG (2.2 lbs) Premium Quality 25mm (1x1x1 in) 100% Natural Coconut Charcoal Cubes NOT Quick Light - Pack of 1
M. ROSENFELD$14.224.2★
Charcoal Discs to Burn Incense - 100 pcs Charcoal for Incense Burning - 33 mm Most Quick Light Coals Tablets by M. ROSENFELD - 33 mm Resin Burner Rolls Pack of 100 Instant Fire Coal Tablets
M. ROSENFELD$14.804.5★
Hookah Coals Flats Coconut Charcoal for Hooka 30 Count Value Pack Premium Quality 15mm (1x1x0.6 in) M. ROSENFELD 100% Natural Coconut Hooka Charcoal for Hookah NOT Quick Light Charcoal Pills
M. ROSENFELD$6.504.3★
CocoNara Coconut 100% Natural Hookah Charcoal 60 Piece Box by CocoNara
CocoNara$11.964.6★
Charcoal Discs to Burn Incense - 10 pcs Charcoal for Incense Burning - 33 mm Most Quick Light Coals Tablets by M. ROSENFELD - 33 mm Resin Burner Rolls Pack of 10 Instant Fire Coal Tablets
M. ROSENFELD$6.054.5★
What reviews say buyers love and hate about hookah charcoal
What buyers praise and complain about, mined from review topics.What buyers love
“Good product by good seller”
“Price is affordable”
“as advertised”
“Easy to Use”
“They burn great”
“quite shiny and beautiful”
“Great quality longevity value for money”
“doesn't smell too much”
“I like the size”
“The heat is steady”
What buyers complain about
“Horrible quality”
“it burns out immediately”
“Will not stay lit and smells musty”
“too expensive”
“Not actual size”
“Only burn for two mins”
“Not heat well”
“Do not work very well”
“Not as described”
“Doesnt light up AT ALL”
Top return reasons
Common hookah charcoal questions
- Is hookah charcoal profitable to sell on Amazon United States?
- The niche generates $668K/yr across 21 tracked products. 90-day search growth is +5.8%. Flapen's verdict: Worth a look (58/100).
- How competitive is the hookah charcoal niche?
- 11 brands and 32 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in hookah charcoal?
- Top complaints mined from reviews: Quality-Overall, Flammable, Smell. The return rate is 0.6%.
- When does demand for hookah charcoal peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the hookah charcoal niche?
- Listings span $6.05–$26.81; the average listing price is $13.44 (sweet spot $15–$100). The average incumbent carries 2,554 reviews — the moat a new listing must climb.