Hookah

Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months

4.0M

Growth, 90 days vs prior 90

+2.3%

Conversion, latest week

1.3%

Market size, estimated

$2.4Ma year

Peak month

December1.4× the quietest month

Top search term

hookah2.2M searches a year

Listings sell for $46.34 on average, from $18.16 to $102.78. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $46.34 that is $35K to $46K a year per listing.

Average price

$46.34inside the $15 to $100 sweet spot

Price range

$18.16–$102.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

750–1,000

Revenue per listing a year

$35K–$46K

Returns

3.0%of orders · Amazon United States median 2.1%

20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #5,199 within Tobacco-Related Products. It carries 912 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

20%

Prime listings

100%

Out of stock, average day

5.8%

Average rank

#5,199in Tobacco-Related Products

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

912per listing

Listings tracked

15

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months