Honokiol
FailShoppers spend an estimated $37K a year here, so Honokiol is a Fail.
- Flapen Score
- 46 / 100Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 4946
- Market size
- $37K/yr23K searches / yr
- 90-day growth
- -23.1%search demand this quarter
- Competition
- 70%top-5 click share · 7 brands · 22 sellers
Flapen Score
Honokiol against its category
The dotted line is the Health & Household average. Past it, Honokiol is stronger. Inside it, weaker.
Market
The Honokiol market on Amazon at a glance
Shoppers on Amazon United States searched for Honokiol 23K times last year and spent an estimated $37K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Oct. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.
- Searches, last 12 months
- 23K
- Growth, 90 days vs prior 90
- -23.1%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $37Ka year
- Peak month
- October2.9× the quietest month
- Top search term
- honokiol14K searches a year
02 · Price
A sale here is worth $44.13.
Listings sell for $44.13 on average, from $9.70 to $105.23. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $44.13 that is $0 to $4K a year per listing.
- Average price
- $44.13inside the $15 to $100 sweet spot
- Price range
- $9.70–$105.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #3,133 within Sleep Supplements. It carries 178 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 3.2%
- Average rank
- #3,133in Sleep Supplements
- Average rating
- 4.23 starsAmazon United States average 4.42 stars
- Average reviews
- 178per listing
- Listings tracked
- 10
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 90 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 90 months
Products
Top Honokiol products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
EcoNugenics HonoPure Magnolia Bark Extract 98% Pure Honokiol Supplement Helps with Brain Function Sleep Aid Stress Relief & Overall Mood Nootropic with GABA & Antioxidant Support 30 Capsules
- Price
- $45.76
- Rating
- 4.2/5
- Reviews
- 335
- Age
- 14y ago

Allergy Research Group Magnolia Extract - Delivers 200 mg Magnolia Bark with 90 Percent Honokiol & Magnolol - Supports Stress Balance Calm & Restfulness - 120 Servings - 120 Capsules
- Price
- $49.42
- Rating
- 4.4/5
- Reviews
- 101
- Age
- 15y ago

Supersmart - Magnolia Bark Extract (Max Strength) 300mg per Day - 90% Honokiol & Magnolol - Magnolia Bark Supplement | Non-GMO & Gluten Free - 60 Vegetarian Capsules
- Price
- $20.22
- Rating
- 3.9/5
- Reviews
- 107
- Age
- 10y ago

EcoNugenics HonoPure 120 Capsules | Professionally Formulated with 98% Pure Honokiol | Supports Cellular Neurological & Cognitive Health | Safe Effective & Highly Regarded Antioxidant
- Price
- $105.23
- Rating
- 4.2/5
- Reviews
- 335
- Age
- 15y ago

Codeage Liposomal Honokiol Supplement Magnolia Bark 60 Capsules
- Price
- $78.30
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 4mo ago
Trending
estimated 90-day click momentum
Codeage Liposomal Honokiol Supplement Magnolia Bark 60 Capsules
- Price
- $78.30
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 4mo ago

Life Extension ComfortMAX 60 Tablets
- Price
- $32.81
- Rating
- 4.3/5
- Reviews
- 239
- Age
- 8y ago

Allergy Research Group NutriCology Magnolia Extract - Honokiol & Magnolia Bark Extract - Healthy Mindset & Relaxation Support - Vegetarian Capsules - Hypoallergenic Formula - 120 Servings - 120 Count
- Price
- $49.47
- Rating
- 4.3/5
- Reviews
- 121
- Age
- 14y ago

Allergy Research Group Magnolia Extract - Delivers 200 mg Magnolia Bark with 90 Percent Honokiol & Magnolol - Supports Stress Balance Calm & Restfulness - 120 Servings - 120 Capsules
- Price
- $49.42
- Rating
- 4.4/5
- Reviews
- 101
- Age
- 15y ago

Life Extension Herbal Sleep PM Lemon Balm honokiol (Magnolia bark) Chamomile Promotes Healthy Sleep Hormone-Free melatonin-Free Gluten Free Non-GMO Vegetarian 30 Capsules
- Price
- $17.12
- Rating
- 3.9/5
- Reviews
- 187
- Age
- 7y ago
Newest
by launch date
Codeage Liposomal Honokiol Supplement Magnolia Bark 60 Capsules
- Price
- $78.30
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 4mo ago

MoxyVites DHH-B Supplement - Bioactive Honokiol Magnolia bark Extract | for Cellular Health| Organic Ashwagandha & Herbs High Strength 60 Vegan Capsules 2 Month Supply Non GMO
- Price
- $33.27
- Rating
- 4.3/5
- Reviews
- 173
- Age
- 6y ago

Life Extension Herbal Sleep PM Lemon Balm honokiol (Magnolia bark) Chamomile Promotes Healthy Sleep Hormone-Free melatonin-Free Gluten Free Non-GMO Vegetarian 30 Capsules
- Price
- $17.12
- Rating
- 3.9/5
- Reviews
- 187
- Age
- 7y ago

Life Extension ComfortMAX 60 Tablets
- Price
- $32.81
- Rating
- 4.3/5
- Reviews
- 239
- Age
- 8y ago

Supersmart - Magnolia Bark Extract (Max Strength) 300mg per Day - 90% Honokiol & Magnolol - Magnolia Bark Supplement | Non-GMO & Gluten Free - 60 Vegetarian Capsules
- Price
- $20.22
- Rating
- 3.9/5
- Reviews
- 107
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
22
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
5%
- EcoNugenics31%
- Allergy Research Group21%
- Supersmart13%
- Codeage12%
- Life Extension12%
- Piping Rock6%
- Open — no brand owns it (1 brand, 5%)
Demand
Honokiol search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct · busiest ÷ quietest = 2.9×
Reviews and returns
What reviews say buyers love and hate about Honokiol
We read the reviews and the return reasons for every product selling here.
“Hasnt helped my sleep at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Honokiol questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









