Honey Pot
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Market size
Great$949K$949K/yr · 889K searches
Price range
Good$7.73–$28.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.36avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,698.32avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Is honey pot profitable on Amazon?
According to Flapen's Amazon United States niche tracking, honey pot is a $949K/yr Amazon United States market (889K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
honey pot market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 60K–80K
- avg 3,000–4,000/product
- Revenue / yr
- $742K–$989K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #214
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.7%
- Avg brand age
- 44 months
- Avg seller age
- 147 days
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
62
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 93%
Open market
0%
- The Honey Pot Company92%
- Loscarol2%
- Creative Co-Op2%
- TPSUIPA2%
- PAULSWAY2%
honey pot demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.0×
Top honey pot search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- honey pot698K/yr
- honeypot166K/yr
- honey pot feminine products11K/yr
- honey pot products7K/yr
- honey pit5K/yr
- hiney pot3K/yr
Top honey pot products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Honey Pot Company - Feminine Wash - Sensitive - pH Balanced Herbal Infused Plant-Based Feminine Care for Sensitive Skin - Daily Intimate Cleanser for Women - 5.51 Fl Oz
The Honey Pot Company$9.844.7★3,028 rev
The Honey Pot Company 7 Day Boric Acid & Herbs Suppositories - Maintains and Balances Healthy Vaginal pH Manages Odor Hydrates & Moisturizes - Gynecologist Tested
The Honey Pot Company$18.964.7★1,767 rev
The Honey Pot Company - Feminine Wash - Normal - pH Balanced Herbal Infused Plant-Based Feminine Care for Sensitive Skin - Daily Intimate Cleanser for Women - 5.51 Fl Oz
The Honey Pot Company$9.834.7★1,590 rev
The Honey Pot Company - Feminine Wash - Prebiotic - Herbal Infused w/Aloe Vera Apple Cider Vinegar and Prebiotics - pH Balanced Feminine Care for Sensitive Skin - 5.51 Fl Oz
The Honey Pot Company$11.854.7★896 rev
The Honey Pot Company - Feminine Wipes - Sensitive - pH Balancing Herbal Infused Plant-Based Feminine Care for Sensitive Skin - Cleansing Wipes for Women - 30ct
The Honey Pot Company$9.824.7★2,979 rev
Newest
by launch date
The Honey Pot Company - Feminine Wash - Cooling - Cooling Tingle Effect- Herbal Infused w/Mint Aloe Vera Lavender - pH Balanced Feminine Care for Sensitive Skin - 5.51 Fl Oz
The Honey Pot Company$11.9446 rev
The Honey Pot Company - Feminine Wipes - Cooling - Cooling Tingle Effect - Herbal Infused w/Mint Aloe Vera Lavender - pH Balanced Feminine Care for Sensitive Skin - Cleansing Wipes for Women - 30ct
The Honey Pot Company$11.9854 rev
TPSUIPA 9 oz Clear Crystal Glass Honey Pot with 2 Dipper Sticks - No Drip Honey Dispenser Jar with Lid Syrup Honey Container for Home Kitchen Storage Holder
TPSUIPA$9.66305 rev
Honey Pot - Calming Herbal Super Sanitary Pads for Women - 100% Organic Cotton Top Sheet - Feminine Care - Non Cooling - Calming Herbs of Lavender Ashwagandha & Lemon Balm - 16ct
The Honey Pot Company$9.02487 rev
Honey Pot - Calming Herbal Regular Sanitary Pads for Women - 100% Organic Cotton Top Sheet - Feminine Care - Non Cooling - Calming Herbs of Lavender Ashwagandha & Lemon Balm - 20ct
The Honey Pot Company$8.94535 rev
Trending
90-day click momentumThe Honey Pot Company - Feminine Wipes - Cooling - Cooling Tingle Effect - Herbal Infused w/Mint Aloe Vera Lavender - pH Balanced Feminine Care for Sensitive Skin - Cleansing Wipes for Women - 30ct
The Honey Pot Company$11.984.7★
The Honey Pot Company - Feminine Wash - Sensitive w/Cucumber Aloe - pH Balanced Herbal Infused Plant-Based Feminine Care for Sensitive Skin - Daily Intimate Cleanser for Women - 5.51 Fl Oz
The Honey Pot Company$9.844.7★
The Honey Pot Company - Feminine Wash - Cooling - Cooling Tingle Effect- Herbal Infused w/Mint Aloe Vera Lavender - pH Balanced Feminine Care for Sensitive Skin - 5.51 Fl Oz
The Honey Pot Company$11.944.8★
TPSUIPA 9 oz Clear Crystal Glass Honey Pot with 2 Dipper Sticks - No Drip Honey Dispenser Jar with Lid Syrup Honey Container for Home Kitchen Storage Holder
TPSUIPA$9.664.8★
Honey Pot - Calming Herbal Super Sanitary Pads for Women - 100% Organic Cotton Top Sheet - Feminine Care - Non Cooling - Calming Herbs of Lavender Ashwagandha & Lemon Balm - 16ct
The Honey Pot Company$9.024.8★
What reviews say buyers love and hate about honey pot
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“lightly scented”
“Very comfortable”
“Good price”
“Great clean product”
“No irritation”
“As pictured n described”
“Cute size”
“feel gentle on the skin”
“The absorbency is excellent”
What buyers complain about
“They burned and had a strong odor”
“Irritating”
“Slightly Pricey”
“The wipes are very small”
“Not easy to open”
“Totally uncomfortable”
“Not very sticky”
“Not as absorbent”
“Cheap”
“I have very sensitive skin”
Top return reasons
Common honey pot questions
- Is honey pot profitable to sell on Amazon United States?
- The niche generates $949K/yr across 25 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the honey pot niche?
- 5 brands and 62 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in honey pot?
- Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.3%.
- When does demand for honey pot peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the honey pot niche?
- Listings span $7.73–$28.90; the average listing price is $12.36 (sweet spot $15–$100). The average incumbent carries 1,698 reviews — the moat a new listing must climb.