Skip to content

Honey Lozenges

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 97% of clicks, so Honey Lozenges is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 14,768 Health & Household niches · +1 vs the category median of 49
Market size
$969K/yr462K searches / yr
90-day growth
-23.3%search demand this quarter
Competition
67%top-5 click share · 7 brands · 600 sellers

Flapen Score

Honey Lozenges against its category

The dotted line is the Health & Household average. Past it, Honey Lozenges is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Honey Lozenges market on Amazon at a glance

Shoppers on Amazon United States searched for Honey Lozenges 462K times last year and spent an estimated $969K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 462K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $969K a year.

Searches, last 12 months
462K
Growth, 90 days vs prior 90
-23.3%
Conversion, latest week
9.8%
Market size, estimated
$969Ka year
Peak month
January11.9× the quietest month
Top search term
wedderspoon manuka honey61K searches a year

02 · Price

A sale here is worth $21.48.

Listings sell for $21.48 on average, from $7.03 to $64.29. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $21.48 that is $86K to $107K a year per listing.

Average price
$21.48inside the $15 to $100 sweet spot
Price range
$7.03–$64.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
$86K–$107K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #146 within Cough & Cold. It carries 6,891 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
94%
Out of stock, average day
8.7%
Average rank
#146in Cough & Cold
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
6,891per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Honey Lozenges products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 flat

Sellers

600

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

1%

  • Brand 169%
  • Brand 213%
  • Brand 39%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Honey Lozenges search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 11.9×

Search terms

Top Honey Lozenges search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wedderspoon manuka honey61K/yr
  • manuka honey drops120K/yr
  • manuka honey cough drops67K/yr
  • manuka honey lozenges60K/yr
  • wedderspoon manuka honey drops58K/yr
  • wedderspoon27K/yr
  • manuka honey candy10K/yr
  • wedderspoon raw manuka honey5K/yr
  • wedderspoon honey5K/yr
  • manuka cough drops9K/yr

Reviews and returns

What reviews say buyers love and hate about Honey Lozenges

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Taste-Overall”
21%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Too expensive”
A buyer, on “Value For Money”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Honey Lozenges questions

Answered from the same tracked data.