Honey Lozenges
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$21.48avg listing price — sweet spot $15–$100
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Price range
Great$7.03–$64.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$969K$969K/yr · 462K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,890.83avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.3%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Is honey lozenges profitable on Amazon?
According to Flapen's Amazon United States niche tracking, honey lozenges is a $969K/yr Amazon United States market (462K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
honey lozenges market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 60K–80K
- avg 4,000–5,000/product
- Revenue / yr
- $1.3M–$1.7M
- units × avg price
- Conversion rate
- 9.8%
- Avg BSR
- #146
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 89%
- Out of stock
- 8.7%
- Avg brand age
- 71 months
- Avg seller age
- 139 days
Competition: brands, sellers & click share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
7 flat
Sellers
600
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
1%
- Wedderspoon69%
- Manuka Health13%
- Manuka Doctor9%
- Mount Somers3%
- NEW ZEALAND HONEY CO3%
- Generic2%
- Open — no brand owns it (1 brand, 1%)
honey lozenges demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.3% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 11.9×
Top honey lozenges search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- wedderspoon manuka honey61K/yr
- manuka honey drops120K/yr
- manuka honey cough drops67K/yr
- manuka honey lozenges60K/yr
- wedderspoon manuka honey drops58K/yr
- wedderspoon27K/yr
- manuka honey candy10K/yr
- wedderspoon raw manuka honey5K/yr
- wedderspoon honey5K/yr
- manuka cough drops9K/yr
Top honey lozenges products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wedderspoon Organic Manuka Honey Drops Honey & Echinacea 20 Count | USDA Organic | Genuine New Zealand Honey Natural Remedy for Dry Throat
Wedderspoon$9.164.5★20,259 rev
Wedderspoon Organic Manuka Honey Drops Lemon & Bee Propolis 20 Count | USDA Organic | Genuine New Zealand Honey Natural Remedy for Dry Throat
Wedderspoon$9.084.5★20,259 rev
Manuka Health Manuka Honey Cough Drops 58 Natural Lemon & Ginger Flavored Throat Lozenges Infused with Raw Manuka Honey and Vitamin C for Immune Support
Manuka Health$15.964.6★1,809 rev
Manuka Doctor Cough Drops Manuka Middles 30 Drops (Pack of 1) Throat Lozenges Infused with Raw Manuka Honey Vitamin C & Ginger for Immune Support Helps Soothe Sore Throat
Manuka Doctor$12.534.6★2,601 rev
Wedderspoon Raw Mnuka Honey 150+ MGO 8.8 Oz Unpasteurized New Zealand Honey Non-GMO BPA-Free Jar Superfood & Natural Wellness Support
Wedderspoon$21.004.7★6,952 rev
Newest
by launch date
Organic Manuka Honey Lemon Drops (60 Count. Value Pack) - With 25mg Bee Propolis - Soothing Lemon Flavor - USDA Organic Non-GMO
Generic$34.0836 rev
Manuka Honey Lozenges 16 Count UMF 20+
NEWBEE$20.8988 rev
Wedderspoon Raw Manuka Honey MGO 50+ 8.8 Oz Non-GMO Unpasteurized
Wedderspoon$14.166,952 rev
NEW ZEALAND HONEY CO. Manuka Honey Cough Drops MGO 250+ (16 Pack) Natural Soothing Throat Lozenges with Lemon for Sore Throat & Dry Mouth Relief Gluten-Free Non-GMO
NEW ZEALAND HONEY CO$10.1990 rev
Mount Somers UMF 15+ Manuka Honey Drops - 26pcs Soothing Throat Lozenges from New Zealand Natural Relief for Sore Throats
Mount Somers$9.98194 rev
Trending
90-day click momentumNEW ZEALAND HONEY CO. Manuka Honey Cough Drops MGO 250+ (16 Pack) Natural Soothing Throat Lozenges with Lemon for Sore Throat & Dry Mouth Relief Gluten-Free Non-GMO
NEW ZEALAND HONEY CO$10.194.6★
Wedderspoon Raw Monofloral Manuka Honey KFactor 16 Kosher Halal Non-GMO 8.8 Ounce (Pack of 6)
Wedderspoon$53.315.0★
Wedderspoon Raw Manuka Honey 850+ MGO 8.8 Oz Non-GMO
Wedderspoon$64.294.6★
Manuka Health Manuka Honey Cough Drops 58 Natural Lemon & Ginger Flavored Throat Lozenges Infused with Raw Manuka Honey and Vitamin C for Immune Support
Manuka Health$15.964.6★
Wedderspoon Raw Manuka Honey MGO 50+ 8.8 Oz Non-GMO Unpasteurized
Wedderspoon$14.164.7★
What reviews say buyers love and hate about honey lozenges
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious and healthy”
“Best product in the market”
“These are delicious you can taste the ginger”
“still pleasant and not overly sweet”
“Very soothing, healthy, and clean”
“Decent price”
“Cough drops performed brilliantly”
“They work”
“I like the purity of the ingredient”
“So natural”
What buyers complain about
“Too expensive”
“not tasty”
“Abnormally sweet yak”
“The ginger flavor may put off some people”
“Not real good quality”
“The lozenges are now like a hard candy which I do not like”
“It's thick honey”
“Melted”
“The lozenges are quite large”
“I've always had an itchy throat when I consume honey”
Top return reasons
Common honey lozenges questions
- Is honey lozenges profitable to sell on Amazon United States?
- The niche generates $969K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the honey lozenges niche?
- 7 brands and 600 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in honey lozenges?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Sweetness. The return rate is 0.0%.
- When does demand for honey lozenges peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 11.9× the quietest.
- What does it cost to enter the honey lozenges niche?
- Listings span $7.03–$64.29; the average listing price is $21.48 (sweet spot $15–$100). The average incumbent carries 6,891 reviews — the moat a new listing must climb.