Skip to content

Honey Lotion

Maybe

An estimated 1.0% of orders come back. But the top 5 brands take 100% of clicks, so Honey Lotion is a Maybe.

Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$951K/yr551K searches / yr
90-day growth
-22.9%search demand this quarter
Competition
62%top-5 click share · 5 brands · 49 sellers

Flapen Score

Honey Lotion against its category

The dotted line is the Health & Household average. Past it, Honey Lotion is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Honey Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Honey Lotion 551K times last year and spent an estimated $951K. All 5 brands take every click. Demand peaks in Feb–Apr–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 551K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $951K a year.

Searches, last 12 months
551K
Growth, 90 days vs prior 90
-22.9%
Conversion, latest week
10.6%
Market size, estimated
$951Ka year
Peak month
December9.5× the quietest month
Top search term
eczema honey233K searches a year

02 · Price

A sale here is worth $16.35.

Listings sell for $16.35 on average, from $6.38 to $29.64. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $16.35 that is $49K to $65K a year per listing.

Average price
$16.35inside the $15 to $100 sweet spot
Price range
$6.38–$29.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
$49K–$65K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #252 within Eczema, Psoriasis & Rosacea Care. It carries 1,862 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#252in Eczema, Psoriasis & Rosacea Care
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
1,862per listing
Listings tracked
20

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
66 months

Products

Top Honey Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 rising

Sellers

49

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • Brand 176%
  • Brand 213%
  • Brand 37%
  • Brand 42%
  • Brand 52%

Demand

Honey Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Apr, Dec · busiest ÷ quietest = 9.5×

Search terms

Top Honey Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eczema honey233K/yr
  • burts bees lotion113K/yr
  • eczema honey cream37K/yr
  • honey lotion30K/yr
  • ivory lotion12K/yr
  • burts bees body lotion26K/yr
  • honey eczema14K/yr
  • ivory body lotion7K/yr
  • eczema honey lotion16K/yr
  • honey body lotion9K/yr

Reviews and returns

What reviews say buyers love and hate about Honey Lotion

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Allergies”
1.0%of orders come back
“My skin was feeling itchy”
A buyer, on “Allergies”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Honey Lotion questions

Answered from the same tracked data.