Honey Lotion
MaybeAn estimated 1.0% of orders come back. But the top 5 brands take 100% of clicks, so Honey Lotion is a Maybe.
- Flapen Score
- 52 / 100Top 36% of 14,768 Health & Household niches · +3 vs the category median of 4952
- Market size
- $951K/yr551K searches / yr
- 90-day growth
- -22.9%search demand this quarter
- Competition
- 62%top-5 click share · 5 brands · 49 sellers
Flapen Score
Honey Lotion against its category
The dotted line is the Health & Household average. Past it, Honey Lotion is stronger. Inside it, weaker.
Market
The Honey Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Honey Lotion 551K times last year and spent an estimated $951K. All 5 brands take every click. Demand peaks in Feb–Apr–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 10.6% of those searches ended in a purchase.
Shoppers searched for this 551K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $951K a year.
- Searches, last 12 months
- 551K
- Growth, 90 days vs prior 90
- -22.9%
- Conversion, latest week
- 10.6%
- Market size, estimated
- $951Ka year
- Peak month
- December9.5× the quietest month
- Top search term
- eczema honey233K searches a year
02 · Price
A sale here is worth $16.35.
Listings sell for $16.35 on average, from $6.38 to $29.64. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $16.35 that is $49K to $65K a year per listing.
- Average price
- $16.35inside the $15 to $100 sweet spot
- Price range
- $6.38–$29.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $49K–$65K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #252 within Eczema, Psoriasis & Rosacea Care. It carries 1,862 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #252in Eczema, Psoriasis & Rosacea Care
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 1,862per listing
- Listings tracked
- 20
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Honey Lotion products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
49
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Brand 176%
- Brand 213%
- Brand 37%
- Brand 42%
- Brand 52%
Demand
Honey Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Apr, Dec · busiest ÷ quietest = 9.5×
Search terms
Top Honey Lotion search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- eczema honey233K/yr
- burts bees lotion113K/yr
- eczema honey cream37K/yr
- honey lotion30K/yr
- ivory lotion12K/yr
- burts bees body lotion26K/yr
- honey eczema14K/yr
- ivory body lotion7K/yr
- eczema honey lotion16K/yr
- honey body lotion9K/yr
Reviews and returns
What reviews say buyers love and hate about Honey Lotion
We read the reviews and the return reasons for every product selling here.
“My skin was feeling itchy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Honey Lotion questions
Answered from the same tracked data.









