Honey Lotion
Worth a lookShows low returns (1.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.35avg listing price — sweet spot $15–$100
Market size
Great$951K$951K/yr · 551K searches
Price range
Good$6.38–$29.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,862.3avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-22.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Is honey lotion profitable on Amazon?
According to Flapen's Amazon United States niche tracking, honey lotion is a $951K/yr Amazon United States market (551K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Apr–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
honey lotion market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 50K–60K
- avg 3,000–4,000/product
- Revenue / yr
- $818K–$981K
- units × avg price
- Conversion rate
- 10.6%
- Avg BSR
- #252
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 129 days
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
49
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- ECZEMA HONEY76%
- Burt's Bees13%
- Ivory7%
- Hearth and Homestead2%
- BALM OF GILEAD2%
honey lotion demand & seasonality
Weekly Amazon search volume, last 79 weeks — -22.9% search growth over the last 90 days.Peak months: Feb, Apr, Dec · busiest ÷ quietest = 9.5×
Top honey lotion search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- eczema honey233K/yr
- burts bees lotion113K/yr
- eczema honey cream37K/yr
- honey lotion30K/yr
- ivory lotion12K/yr
- burts bees body lotion26K/yr
- honey eczema14K/yr
- ivory body lotion7K/yr
- eczema honey lotion16K/yr
- honey body lotion9K/yr
Top honey lotion products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ECZEMA HONEY Original Skin-Soothing Cream - Organic Hand & Body Eczema Relief - Natural Honey Lotion for Dry Itchy & Irritable Skin (4 Oz)
ECZEMA HONEY$29.324.1★4,920 rev
ECZEMA HONEY Oatmeal Body Lotion - Hand & Body Cream for Eczema Relief - Natural Dry Skin Repair (16 Oz)
ECZEMA HONEY$23.574.4★2,191 rev
ECZEMA HONEY Nut-Free Original Skin-Soothing Cream - Honey Lotion For Dry & Sensitive Skin - Natural Eczema Cream for Adults & Kids - Itchy Relief Cream for Eczema Psoriasis Dermatitis & More (4 Oz)
ECZEMA HONEY$29.644.2★828 rev
ECZEMA HONEY Soothing Facial Cream - Eczema Lotion for Face Eyelids Lips and More - Natural Dry Skin Repair (2 Oz)
ECZEMA HONEY$19.724.4★1,202 rev
ECZEMA HONEY Soothing Body Wash - Daily Shower Gel & Eczema Treatment - Sensitive Skin Body Wash for Adults Kids & Babies - Body Cleanser for Eczema Relief (13 Oz)
ECZEMA HONEY$16.734.4★1,064 rev
Newest
by launch date
Ivory Hand & Body Lotion 24hr Moisturizing Repairs Extra Dry Skin All Day Hydration Lightweight Formula Absorbs Instantly Perfect for Daily Use Shea Butter Blend Oatmilk Scent 27 fl oz
Ivory$6.38365 rev
Ivory Hand & Body Lotion 24hr Moisturizing Repairs Extra Dry Skin All Day Hydration Lightweight Formula Absorbs Instantly Perfect for Daily Use Shea Butter Blend Honey Scent 27 fl oz
Ivory$8.93365 rev
Ivory Hand & Body Lotion 24hr Moisturizing Repairs Extra Dry Skin All Day Hydration Lightweight Formula Absorbs Instantly Perfect for Daily Use Shea Butter Blend Vanilla Scent 18 fl oz
Ivory$7.12365 rev
Burts Bees Boosted Body Lotion With a Ceramide Niacinamide and Peptide Complex Lightweight Daily Lotion Helps Boost Skin Barrier Tropical Scented 13 oz. Bottle
Burt's Bees$13.03393 rev
ECZEMA HONEY Oatmeal Hand Cream - Natural Hand & Body Lotion for Eczema Rash Relief - Eczema Cream for Dry Itchy Sensitive & Irritable Skin (2 Oz)
ECZEMA HONEY$12.58498 rev
Trending
90-day click momentumIvory Hand & Body Lotion 24hr Moisturizing Repairs Extra Dry Skin All Day Hydration Lightweight Formula Absorbs Instantly Perfect for Daily Use Shea Butter Blend Oatmilk Scent 27 fl oz
Ivory$6.384.6★
Ivory Hand & Body Lotion 24hr Moisturizing Repairs Extra Dry Skin All Day Hydration Lightweight Formula Absorbs Instantly Perfect for Daily Use Shea Butter Blend Vanilla Scent 18 fl oz
Ivory$7.124.6★
Ivory Hand & Body Lotion 24hr Moisturizing Repairs Extra Dry Skin All Day Hydration Lightweight Formula Absorbs Instantly Perfect for Daily Use Shea Butter Blend Honey Scent 27 fl oz
Ivory$8.934.6★
Hearth & Homestead Whipped Beef Tallow for Skin & Face - 100% Grass Fed Eczema Cream & Body Butter - Organic Olive Oil Calendula & Rose - Lotion & Hand Moisturizer for Dry Skin Unscented 1.3oz
Hearth and Homestead$29.074.6★
Burts Bees Butter Body Lotion for Dry Skin with Cocoa & Cupuau 12 Oz (Package May Vary)
Burt's Bees$13.324.6★
What reviews say buyers love and hate about honey lotion
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and long-lasting”
“fragrance free”
“Good Moisturizer”
“Good for the price”
“smooth in consistency”
“absorbed well”
“It does not irritate my skin”
“Effective”
“works well on dry skin”
“good for your skin”
What buyers complain about
“My skin was feeling itchy”
“Artificial fragrance”
“Expensive”
“Not really moisturizing”
“Never worked for me”
“Container & Product too small”
“is SO BAD for their skin”
“Was thinner than I would expect”
“Kind of oily”
“It did burn some”
Top return reasons
Common honey lotion questions
- Is honey lotion profitable to sell on Amazon United States?
- The niche generates $951K/yr across 20 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -22.9%. Flapen's verdict: Worth a look (52/100).
- How competitive is the honey lotion niche?
- 5 brands and 49 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in honey lotion?
- Top complaints mined from reviews: Allergies, Smell, Value For Money. The return rate is 1.0%.
- When does demand for honey lotion peak?
- Demand peaks in Feb–Apr–Dec; the busiest month runs 9.5× the quietest.
- What does it cost to enter the honey lotion niche?
- Listings span $6.38–$29.64; the average listing price is $16.35 (sweet spot $15–$100). The average incumbent carries 1,862 reviews — the moat a new listing must climb.