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Honey Drops

Fail

Shoppers spend an estimated $45K a year here, so Honey Drops is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$45K/yr41K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
49%top-5 click share · 13 brands · 648 sellers

Flapen Score

Honey Drops against its category

The dotted line is the Health & Household average. Past it, Honey Drops is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Honey Drops market on Amazon at a glance

Shoppers on Amazon United States searched for Honey Drops 41K times last year and spent an estimated $45K. The top 5 brands take 83% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
8.3%
Market size, estimated
$45Ka year
Top search term
honey drops35K searches a year

02 · Price

A sale here is worth $13.23.

Listings sell for $13.23 on average, from $2.97 to $30.53. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $13.23 that is $1K to $3K a year per listing.

Average price
$13.23under the $15 to $100 sweet spot
Price range
$2.97–$30.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #428 within Cough & Cold. It carries 3,629 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#428in Cough & Cold
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
3,629per listing
Listings tracked
27

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
68 months

Products

Top Honey Drops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

648

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

13%

  • Brand 134%
  • Brand 223%
  • Brand 314%
  • Brand 47%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (7 brands, 13%)

Demand

Honey Drops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600NovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5× · 8 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Honey Drops

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Taste-Overall”
21%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Unpleasant taste”
A buyer, on “Taste-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Honey Drops questions

Answered from the same tracked data.