Honey Drops
FailShoppers spend an estimated $45K a year here, so Honey Drops is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $45K/yr41K searches / yr
- 90-day growth
- -22.7%search demand this quarter
- Competition
- 49%top-5 click share · 13 brands · 648 sellers
Flapen Score
Honey Drops against its category
The dotted line is the Health & Household average. Past it, Honey Drops is stronger. Inside it, weaker.
Market
The Honey Drops market on Amazon at a glance
Shoppers on Amazon United States searched for Honey Drops 41K times last year and spent an estimated $45K. The top 5 brands take 83% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- -22.7%
- Conversion, latest week
- 8.3%
- Market size, estimated
- $45Ka year
- Top search term
- honey drops35K searches a year
02 · Price
A sale here is worth $13.23.
Listings sell for $13.23 on average, from $2.97 to $30.53. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $13.23 that is $1K to $3K a year per listing.
- Average price
- $13.23under the $15 to $100 sweet spot
- Price range
- $2.97–$30.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #428 within Cough & Cold. It carries 3,629 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 2.2%
- Average rank
- #428in Cough & Cold
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 3,629per listing
- Listings tracked
- 27
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Honey Drops products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
648
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
49%
Top 20: 92%
Open market
13%
- Brand 134%
- Brand 223%
- Brand 314%
- Brand 47%
- Brand 55%
- Brand 64%
- Open — no brand owns it (7 brands, 13%)
Demand
Honey Drops search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5× · 8 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Honey Drops
We read the reviews and the return reasons for every product selling here.
“Unpleasant taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Honey Drops questions
Answered from the same tracked data.









