Honey Drops
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.23avg listing price — sweet spot $15–$100
Price range
Good$2.97–$30.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,628.81avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.7%90-day search growth — must beat 0% to launch
Market size
Bad$45K$45K/yr · 41K searches
Is honey drops profitable on Amazon?
According to Flapen's Amazon United States niche tracking, honey drops is a $45K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 45/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
honey drops market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $66K–$79K
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #428
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 2.2%
- Avg brand age
- 68 months
- Avg seller age
- 149 days
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
648
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
49%
Top 20: 92%
Open market
13%
- Honees34%
- Wedderspoon23%
- Gourmanity14%
- Beekeeper's Naturals7%
- Manuka Doctor5%
- SUNNY ISLAND4%
- Open — no brand owns it (7 brands, 13%)
honey drops demand & seasonality
Weekly Amazon search volume, last 35 weeks — -22.7% search growth over the last 90 days.Top honey drops products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wedderspoon Organic Manuka Honey Drops Honey & Echinacea 20 Count | USDA Organic | Genuine New Zealand Honey Natural Remedy for Dry Throat
Wedderspoon$9.164.5★20,259 rev
Honees Honey Filled Drops Honey Cough Drops with Real-Natural Sore Throat Relief-Nothing Artificial-Throat Coat Lozenges Natural Cough Suppressant Non-GMO Gluten Free (1 Pack 20 drops)
Honees$5.744.8★4,391 rev
Honees Honey Filled Drops Honey Cough Drops with Real Honey-Natural Sore Throat Relief-Nothing Artificial-Throat Coat Lozenges Natural Cough Suppressant Non-GMO (6 Pack 54 Drops)
Honees$8.814.8★2,575 rev
Beekeepers Naturals Soothing Honey Cough Drops - Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct
Beekeeper's Naturals$10.704.5★3,281 rev
Wedderspoon Organic Manuka Honey Drops Lemon & Bee Propolis 20 Count | USDA Organic | Genuine New Zealand Honey Natural Remedy for Dry Throat
Wedderspoon$9.084.5★20,259 rev
Newest
by launch dateBeekeepers Naturals Soothing Honey Cough Drops - Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct
Beekeeper's Naturals$10.703,281 rev
Honees Honey & Ginger Hard Candy Individually Wrapped | Natural & Healthy Candy Italian Made with Real Honey & Indonesian Ginger 1 Pack (2.85 oz)
Honees$6.19247 rev
Plant People WonderBee Superfood Manuka Honey Chews Daily Wellness & Energy Support Bee Pollen & Propolis Gluten-Free Supplement - Lemon (30 Count)
Plant People$19.38138 rev
NEW ZEALAND HONEY CO. Manuka Honey Cough Drops MGO 250+ (16 Pack) Natural Soothing Throat Lozenges with Lemon for Sore Throat & Dry Mouth Relief Gluten-Free Non-GMO
NEW ZEALAND HONEY CO$10.1990 rev
Honey Filled Hard Candy - Individually Wrapped Honey Hard Candy - 1 Pound Bulk Bag (Approx. 90 Pieces) - Soft Center
Fusion Sweets And Snacks$9.24505 rev
Trending
90-day click momentumNEW ZEALAND HONEY CO. Manuka Honey Cough Drops MGO 250+ (16 Pack) Natural Soothing Throat Lozenges with Lemon for Sore Throat & Dry Mouth Relief Gluten-Free Non-GMO
NEW ZEALAND HONEY CO$10.194.6★
Manuka Health Manuka Honey Cough Drops 58 Natural Lemon & Ginger Flavored Throat Lozenges Infused with Raw Manuka Honey and Vitamin C for Immune Support
Manuka Health$15.964.6★
Mount Somers UMF 15+ Manuka Honey Drops - 26pcs Soothing Throat Lozenges from New Zealand Natural Relief for Sore Throats
Mount Somers$9.984.5★
Beekeepers Naturals Soothing Honey Cough Drops - Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct
Beekeeper's Naturals$10.704.5★
Honees Honey Filled Drops Honey Cough Drops with Real Natural Sore Throat Relief-Nothing Artificial-Throat Coat Lozenges Natural Cough Suppressant Non-GMO (12 Pack 240 drops)
Honees$30.534.8★
What reviews say buyers love and hate about honey drops
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely Delicious”
“Best cough drops”
“mild flavor”
“Best product in the market”
“Theyre also good if you just want something to satisfy your sweet tooth”
“It does help soothe”
“Good value for money”
“All natural”
“As advertised”
“good ingredients”
What buyers complain about
“Unpleasant taste”
“Too expensive”
“Too sweet”
“Not very flavorful as I expected”
“dont help cough”
“Hard candy with liquid honey center”
“they leave a weird dry feeling in your mouth”
“Complete garbage”
“It was a bit too spicy for my throat”
“And stale”
Top return reasons
Common honey drops questions
- Is honey drops profitable to sell on Amazon United States?
- The niche generates $45K/yr across 27 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the honey drops niche?
- 13 brands and 648 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in honey drops?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.0%.
- What does it cost to enter the honey drops niche?
- Listings span $2.97–$30.53; the average listing price is $13.23 (sweet spot $15–$100). The average incumbent carries 3,629 reviews — the moat a new listing must climb.