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Honey Badger

Fail

Shoppers spend an estimated $30K a year here, so Honey Badger is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$30K/yr67K searches / yr
90-day growth
-8.4%search demand this quarter
Competition
47%top-5 click share · 23 brands · 41 sellers

Flapen Score

Honey Badger against its category

The dotted line is the Health & Household average. Past it, Honey Badger is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Honey Badger market on Amazon at a glance

Shoppers on Amazon United States searched for Honey Badger 67K times last year and spent an estimated $30K. The top 5 brands take 72% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-8.4%
Conversion, latest week
2.3%
Market size, estimated
$30Ka year
Top search term
honey badger48K searches a year

02 · Price

A sale here is worth $19.48.

Listings sell for $19.48 on average, from $3.65 to $39.27. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $19.48 that is $0 to $2K a year per listing.

Average price
$19.48inside the $15 to $100 sweet spot
Price range
$3.65–$39.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 19.7% of listings are out of stock. The average listing ranks #32,781 within Pre-Workout. It carries 143 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
82%
Out of stock, average day
19.7%
Average rank
#32,781in Pre-Workout
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
143per listing
Listings tracked
34

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Honey Badger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 flat

Sellers

41

Top-5 brand share

72%

Top 20: 99%

Top-5 click share

47%

Top 20: 87%

Open market

25%

  • Brand 146%
  • Brand 211%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Honey Badger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.1× · 7 of 12 months tracked

Search terms

Top Honey Badger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • honey badger48K/yr
  • honey badger preworkout6K/yr
  • honey badger gifts6K/yr
  • honeybadger3K/yr
  • honey badger pre workout3K/yr

Reviews and returns

What reviews say buyers love and hate about Honey Badger

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
0.2%of orders come back
“I thought it was a bit bigger though...Still Dope!!”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Honey Badger questions

Answered from the same tracked data.