Honest Shampoo and Body Wash Refill

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.

Searches, last 12 months

53K

Growth, 90 days vs prior 90

+26.6%

Conversion, latest week

11.3%

Market size, estimated

$113Ka year

Peak month

June1.4× the quietest month

Top search term

johnsons baby shampoo refill7K searches a year

Listings sell for $19.01 on average, from $5.81 to $25.72. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $19.01 that is $19K to $24K a year per listing.

Average price

$19.01inside the $15 to $100 sweet spot

Price range

$5.81–$25.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

1,000–1,250

Revenue per listing a year

$19K–$24K

Returns

0.4%of orders · Amazon United States median 2.1%

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #96 within Baby & Child Care. It carries 25,457 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

25%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#96in Baby & Child Care

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

25,457per listing

Listings tracked

8

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

71 months