Honest Laundry Detergent Baby
MaybeAn estimated 0.6% of orders come back. But the top 5 brands take 100% of clicks, so Honest Laundry Detergent Baby is a Maybe.
- Flapen Score
- 59 / 100Top 13% of 14,768 Health & Household niches · +10 vs the category median of 4959
- Market size
- $2.4M/yr784K searches / yr
- 90-day growth
- +1.6%search demand this quarter
- Competition
- 60%top-5 click share · 3 brands · 24 sellers
Flapen Score
Honest Laundry Detergent Baby against its category
The dotted line is the Health & Household average. Past it, Honest Laundry Detergent Baby is stronger. Inside it, weaker.
Market
The Honest Laundry Detergent Baby market on Amazon at a glance
Shoppers on Amazon United States searched for Honest Laundry Detergent Baby 784K times last year and spent an estimated $2.4M. All 3 brands take every click. Demand peaks in Mar. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 12.0% of those searches ended in a purchase.
Shoppers searched for this 784K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.
- Searches, last 12 months
- 784K
- Growth, 90 days vs prior 90
- +1.6%
- Conversion, latest week
- 12.0%
- Market size, estimated
- $2.4Ma year
- Peak month
- March1.8× the quietest month
- Top search term
- attitude laundry detergent492K searches a year
02 · Price
A sale here is worth $25.74.
Listings sell for $25.74 on average, from $14.91 to $37.32. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $25.74 that is $77K to $103K a year per listing.
- Average price
- $25.74inside the $15 to $100 sweet spot
- Price range
- $14.91–$37.32
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $77K–$103K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #63 within Laundry. It carries 2,492 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #63in Laundry
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 2,492per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Honest Laundry Detergent Baby products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ATTITUDE Baby Laundry Detergent Unscented HE Compatible Liquid Extra Gentle Concentrated EWG Verified Dermatologist Tested Vegan 80 Loads 67.6 Fl Oz
- Price
- $25.05
- Rating
- 4.6/5
- Reviews
- 2,956
- Age
- 6y ago

ATTITUDE Liquid Laundry Detergent EWG Verified HE Compatible Plant-Based & Vegan Natural Laundry Soap Unscented 40 Loads 67.6 Fl Oz
- Price
- $16.71
- Rating
- 4.5/5
- Reviews
- 4,197
- Age
- 5y ago

ATTITUDE Liquid Laundry Detergent EWG Verified HE Compatible Plant-Based & Vegan Natural Laundry Soap Mountain Fresh Scent 40 Loads 67.6 Fl Oz
- Price
- $17.21
- Rating
- 4.5/5
- Reviews
- 4,197
- Age
- 5y ago

ATTITUDE Liquid Laundry Detergent EWG Verified HE Compatible Plant-Based & Vegan Natural Laundry Soap Wildflowers Scent 40 Loads 67.6 Fl Oz
- Price
- $17.25
- Rating
- 4.5/5
- Reviews
- 4,197
- Age
- 5y ago

ATTITUDE Liquid Laundry Detergent EWG Verified HE Compatible Plant-Based & Vegan Natural Laundry Soap Wildflowers 80 Loads 67.6 Fl Oz
- Price
- $26.80
- Rating
- 4.5/5
- Reviews
- 3,287
- Age
- 6y ago
Trending
estimated 90-day click momentum
ATTITUDE Liquid Laundry Detergent Refill EWG Verified HE Compatible Plant-Based & Vegan Natural Laundry Soap Wildflowers Scent 160 Loads 135.26 Fl Oz
- Price
- $37.13
- Rating
- 4.7/5
- Reviews
- 1,390
- Age
- 5y ago

ATTITUDE Liquid Laundry Detergent Refill EWG Verified HE Compatible Plant-Based & Vegan Natural Laundry Soap Unscented 160 Loads 135.26 Fl Oz
- Price
- $34.76
- Rating
- 4.5/5
- Reviews
- 3,287
- Age
- 5y ago

ATTITUDE Liquid Laundry Detergent EWG Verified HE Compatible Plant-Based & Vegan Natural Laundry Soap Wildflowers 80 Loads 67.6 Fl Oz
- Price
- $26.80
- Rating
- 4.5/5
- Reviews
- 3,287
- Age
- 6y ago

Mollys Suds Baby Liquid Laundry Detergent | Removes Formula Poop & Spit-Up Stains | Extra Gentle for Infants Babies Toddlers (Fragrance Free 100 Loads)
- Price
- $24.89
- Rating
- 4.5/5
- Reviews
- 1,135
- Age
- 2y ago

ATTITUDE Baby Laundry Detergent Liquid EWG Verified Safe for Baby Clothes Infant and Newborn Naturally Derived HE Compatible Soothing Chamomile 80 Loads 67.6 Fl Oz (AMAZON EXCLUSIVE)
- Price
- $25.22
- Rating
- 4.6/5
- Reviews
- 2,956
- Age
- 1y ago
Newest
by launch date
ATTITUDE Baby Laundry Detergent Liquid EWG Verified Safe for Baby Clothes Infant and Newborn Naturally Derived HE Compatible Soothing Chamomile 80 Loads 67.6 Fl Oz (AMAZON EXCLUSIVE)
- Price
- $25.22
- Rating
- 4.6/5
- Reviews
- 2,956
- Age
- 1y ago

Mollys Suds Baby Liquid Laundry Detergent | Removes Formula Poop & Spit-Up Stains | Extra Gentle for Infants Babies Toddlers (Fragrance Free 200 Loads)
- Price
- $37.14
- Rating
- 4.5/5
- Reviews
- 1,135
- Age
- 2y ago

Mollys Suds Baby Liquid Laundry Detergent | Removes Formula Poop & Spit-Up Stains | Extra Gentle for Infants Babies Toddlers (Sweet Baby Shea 200 Loads)
- Price
- $37.32
- Rating
- 4.5/5
- Reviews
- 1,135
- Age
- 2y ago

Mollys Suds Baby Liquid Laundry Detergent | Removes Formula Poop & Spit-Up Stains | Extra Gentle for Infants Babies Toddlers (Fragrance Free 100 Loads)
- Price
- $24.89
- Rating
- 4.5/5
- Reviews
- 1,135
- Age
- 2y ago

ATTITUDE Baby Laundry Detergent Refill Unscented HE Compatible Liquid Extra Gentle Concentrated EWG Verified Dermatologist Tested Vegan 80 Loads 67.6 Fl Oz
- Price
- $25.36
- Rating
- 4.8/5
- Reviews
- 414
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 flat
Sellers
24
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 99%
Open market
0%
- BIO SPECTRA ATTITUDE67%
- ATTITUDE20%
- Molly's Suds13%
- Open — no brand owns it (0%)
Demand
Honest Laundry Detergent Baby search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.8×
Search terms
Top Honest Laundry Detergent Baby search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- attitude laundry detergent492K/yr
- molly suds baby laundry detergent60K/yr
- attitude baby laundry detergent45K/yr
- attitude laundry20K/yr
- molly suds baby21K/yr
- attitude detergent18K/yr
- atitude laundry detergent15K/yr
- attitude laundry detergent baby14K/yr
- molly suds laundry detergent baby16K/yr
- mollysuds baby laundry detergent12K/yr
Reviews and returns
What reviews say buyers love and hate about Honest Laundry Detergent Baby
We read the reviews and the return reasons for every product selling here.
“leaks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Honest Laundry Detergent Baby questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









