Home Luxury Scents

Shoppers searched for this 461K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $579K a year.

Searches, last 12 months

461K

Growth, 90 days vs prior 90

-4.0%

Conversion, latest week

2.2%

Market size, estimated

$579Ka year

Top search term

home luxury scents73K searches a year

Listings sell for $56.33 on average, from $8.55 to $166.58. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $56.33 that is $6K to $14K a year per listing.

Average price

$56.33inside the $15 to $100 sweet spot

Price range

$8.55–$166.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$6K–$14K

Returns

1.0%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #145 within Aromatherapy. It carries 1,057 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

91%

Out of stock, average day

12.5%

Average rank

#145in Aromatherapy

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

1,057per listing

Listings tracked

45

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

5Amazon's first-year sales bar

Average brand age

32 months