Home Fragrance

Shoppers searched for this 428K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $289K a year.

Searches, last 12 months

428K

Growth, 90 days vs prior 90

-11.7%

Conversion, latest week

3.1%

Market size, estimated

$289Ka year

Peak month

August1.5× the quietest month

Top search term

home fragrance products211K searches a year

Listings sell for $21.82 on average, from $7.66 to $92.30. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $21.82 that is $11K to $16K a year per listing.

Average price

$21.82inside the $15 to $100 sweet spot

Price range

$7.66–$92.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$11K–$16K

Returns

1.3%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Air Fresheners. It carries 17,781 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#13in Air Fresheners

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

17,781per listing

Listings tracked

24

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months