Home Birth Kit
FailThe top 5 products take 100% of clicks, so Home Birth Kit is a Fail.
- Flapen Score
- 38 / 100Ranks 13,006 of 14,768 Health & Household niches · −11 vs the category median of 4938
- Market size
- $165K/yr151K searches / yr
- 90-day growth
- -14.0%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 3 sellers
Flapen Score
Home Birth Kit against its category
The dotted line is the Health & Household average. Past it, Home Birth Kit is stronger. Inside it, weaker.
Market
The Home Birth Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Home Birth Kit 151K times last year and spent an estimated $165K. All 2 brands take every click. Demand peaks in Jan. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $165K a year.
- Searches, last 12 months
- 151K
- Growth, 90 days vs prior 90
- -14.0%
- Conversion, latest week
- 3.8%
- Market size, estimated
- $165Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- after ease28K searches a year
02 · Price
A sale here is worth $28.61.
Listings sell for $28.61 on average, from $22.38 to $41.55. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 1,500 to 2,000 of them. At $28.61 that is $43K to $57K a year per listing.
- Average price
- $28.61inside the $15 to $100 sweet spot
- Price range
- $22.38–$41.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $43K–$57K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #451 within Single Homeopathic Remedies. It carries 1,296 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #451in Single Homeopathic Remedies
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 1,296per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Home Birth Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 rising
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 195%
- Brand 25%
Demand
Home Birth Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Home Birth Kit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- after ease28K/yr
- home birth essentials28K/yr
- after ease drops postpartum18K/yr
- afterease16K/yr
- wishgarden herbs14K/yr
- homebirth essentials9K/yr
- wish garden9K/yr
- home birth supplies8K/yr
- home birth kit9K/yr
- wishgarden6K/yr
Reviews and returns
What reviews say buyers love and hate about Home Birth Kit
We read the reviews and the return reasons for every product selling here.
“Doesnt taste very well but”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
27 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Home Birth Kit questions
Answered from the same tracked data.









