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Holy Basil

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -7.9% this quarter, so Holy Basil is a Maybe.

Flapen Score
63
63 / 100
Top 6% of 14,768 Health & Household niches · +14 vs the category median of 49
Market size
$562K/yr315K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
46%top-5 click share · 28 brands · 577 sellers

Flapen Score

Holy Basil against its category

The dotted line is the Health & Household average. Past it, Holy Basil is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Holy Basil market on Amazon at a glance

Shoppers on Amazon United States searched for Holy Basil 315K times last year and spent an estimated $562K. The top 5 brands take 52% of clicks. Demand peaks in Aug. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $562K a year.

Searches, last 12 months
315K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
9.4%
Market size, estimated
$562Ka year
Peak month
August1.7× the quietest month
Top search term
holy basil252K searches a year

02 · Price

A sale here is worth $18.96.

Listings sell for $18.96 on average, from $4.92 to $52.53. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $18.96 that is $19K to $24K a year per listing.

Average price
$18.96inside the $15 to $100 sweet spot
Price range
$4.92–$52.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
$19K–$24K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #1,016 within Holy Basil. It carries 1,079 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#1,016in Holy Basil
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
1,079per listing
Listings tracked
33

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Holy Basil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

28 rising

Sellers

577

Top-5 brand share

52%

Top 20: 93%

Top-5 click share

46%

Top 20: 87%

Open market

41%

  • Brand 114%
  • Brand 211%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 68%

Demand

Holy Basil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Holy Basil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • holy basil252K/yr
  • holy basil supplement38K/yr
  • organic holy basil7K/yr
  • holy basil extract9K/yr
  • holy basil capsules6K/yr
  • holy basil organic3K/yr

Reviews and returns

What reviews say buyers love and hate about Holy Basil

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Taste-Overall”
15%of negative reviews mention “Plant Growth”
0.1%of orders come back
“Nothing grew”
A buyer, on “Plant Growth”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Holy Basil questions

Answered from the same tracked data.