Holy Basil
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.96avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Price range
Great$4.92–$52.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good$562K$562K/yr · 315K searches
Review moat
Good1,079.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Is holy basil profitable on Amazon?
According to Flapen's Amazon United States niche tracking, holy basil is a $562K/yr Amazon United States market (315K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Aug. Verdict: Worth a look — 63/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
holy basil market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 25K–30K
- avg 1,000–1,250/product
- Revenue / yr
- $474K–$569K
- units × avg price
- Conversion rate
- 9.4%
- Avg BSR
- #1,016
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 2.6%
- Avg brand age
- 68 months
- Avg seller age
- 167 days
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
28 rising
Sellers
577
Top-5 brand share
52%
Top 20: 93%
Top-5 click share
46%
Top 20: 87%
Open market
41%
- Carlyle14%
- Himalaya11%
- Gaia Herbs10%
- MARYRUTH'S9%
- Zazzee8%
- Nutricost8%
holy basil demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.7×
Top holy basil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- holy basil252K/yr
- holy basil supplement38K/yr
- organic holy basil7K/yr
- holy basil extract9K/yr
- holy basil capsules6K/yr
- holy basil organic3K/yr
Top holy basil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Carlyle Holy Basil Capsules | 200 Count | Tulsi Holy Basil Leaf Extract
Carlyle$10.034.6★1,794 rev
Himalaya Holy Basil Capsules-720mg Holy Basil Supplement Support for Stress Relief Reduce Cortisol Relaxation Energy Support and Occasional Sleeplessness -Vegan Non-GMO Gluten Free 60 Capsules
Himalaya$21.074.6★1,624 rev
MARYRUTHS Organic Holy Basil Leaf Liquid Drops | 590mg Tulsi Holy Basil Herbal | Antioxidant | Digestive & Cognitive Function | Vegan | CLP Certified | USDA Organic | Non-GMO | Sugar Free | 1 oz
MARYRUTH'S$18.644.6★1,318 rev
Zazzee USDA Organic Holy Basil 10:1 Extract 120 Vegan Capsules 4 Month Supply Tulsi Extract Ursolic Acid Ocimum Tenuiflorum Antioxidant & Stress Support All-Natural Non-GMO Made in the USA
Zazzee$24.394.5★531 rev
Nutricost Holy Basil Capsules 500mg 120 Vegetarian Capsules Gluten-Free
Nutricost$12.774.5★482 rev
Newest
by launch date
PURE CO USDA Organic Holy Basil Supplement High Potency Organic Holy Basil 500mg 25:1 Extract 1 Capsule Per Serving High Strength Tulsi Extract 60 Vegan Capsules Non-GMO & Made in USA
PURE CO$17.5232 rev
Spice Profile Organic Indian Tulsi Cut & Sifted | 2 oz | Lab Tested
Spice Profile$6.98171 rev
P.CALM Holy Basil Bubble Deep Mask | Blackhead Removal & Pore Cleansing Purifying Clay Wash-Off Pack Carbonated Water for Sensitive Skin | Korean Skincare 90g / 3.17 oz
P.CALM$18.901,021 rev
PRISTINES Holy Basil Capsules - 500 mg Gluten Free Immunity & Relaxation Support Adaptogen Supplement - 60 Day Supply - Tulsi Holy Basil Leaf Extract Capsules - Vegan - Non-GMO
PRISTINE'S$15.1455 rev
FullChea - Holy Basil Tea Bags 40 Count Dried Holy Basil Leaves
FullChea$9.60404 rev
Trending
90-day click momentumPURE CO USDA Organic Holy Basil Supplement High Potency Organic Holy Basil 500mg 25:1 Extract 1 Capsule Per Serving High Strength Tulsi Extract 60 Vegan Capsules Non-GMO & Made in USA
PURE CO$17.524.8★
Spice Profile Organic Indian Tulsi Cut & Sifted | 2 oz | Lab Tested
Spice Profile$6.984.8★
Piping Rock Holy Basil Supplement | 200 Capsules | Herb Leaf Extract
Piping Rock$10.514.8★
Gaia Herbs Adrenal Health Daily Support - Herbal Supplement with Ashwagandha Holy Basil & Schisandra - Help Maintain Healthy Energy & Stress Levels* - 60 Vegan Liquid Phyto-Caps (30 Servings)
Gaia Herbs$30.974.6★
Holy Basil Seed for Planting - Survival Garden Seeds (1 Pack)
SURVIVAL GARDEN SEEDS$4.924.2★
What reviews say buyers love and hate about holy basil
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious tea”
“Quality freshness and taste are on point”
“Easy to grow”
“Good price”
“Sleeping Better”
“Awesome flavor”
“The best thing for my anxiety”
“your face is smooth”
“Effective works”
“Very soothing and calming and effective”
What buyers complain about
“Nothing grew”
“Not effective”
“It has a funny taste”
“it was a waste of money”
“Trash, not like advertisement”
“Sent me into a depression”
“Irritating”
“No noticeable effect”
“Very small container”
“Not much flavor”
Top return reasons
Common holy basil questions
- Is holy basil profitable to sell on Amazon United States?
- The niche generates $562K/yr across 33 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Worth a look (63/100).
- How competitive is the holy basil niche?
- 28 brands and 577 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in holy basil?
- Top complaints mined from reviews: Plant Growth, Functionality-Overall, Taste-Overall. The return rate is 0.1%.
- When does demand for holy basil peak?
- Demand peaks in Aug; the busiest month runs 1.7× the quietest.
- What does it cost to enter the holy basil niche?
- Listings span $4.92–$52.53; the average listing price is $18.96 (sweet spot $15–$100). The average incumbent carries 1,079 reviews — the moat a new listing must climb.