Holy Basil
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -7.9% this quarter, so Holy Basil is a Maybe.
- Flapen Score
- 63 / 100Top 6% of 14,768 Health & Household niches · +14 vs the category median of 4963
- Market size
- $562K/yr315K searches / yr
- 90-day growth
- -7.9%search demand this quarter
- Competition
- 46%top-5 click share · 28 brands · 577 sellers
Flapen Score
Holy Basil against its category
The dotted line is the Health & Household average. Past it, Holy Basil is stronger. Inside it, weaker.
Market
The Holy Basil market on Amazon at a glance
Shoppers on Amazon United States searched for Holy Basil 315K times last year and spent an estimated $562K. The top 5 brands take 52% of clicks. Demand peaks in Aug. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 9.4% of those searches ended in a purchase.
Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $562K a year.
- Searches, last 12 months
- 315K
- Growth, 90 days vs prior 90
- -7.9%
- Conversion, latest week
- 9.4%
- Market size, estimated
- $562Ka year
- Peak month
- August1.7× the quietest month
- Top search term
- holy basil252K searches a year
02 · Price
A sale here is worth $18.96.
Listings sell for $18.96 on average, from $4.92 to $52.53. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $18.96 that is $19K to $24K a year per listing.
- Average price
- $18.96inside the $15 to $100 sweet spot
- Price range
- $4.92–$52.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $19K–$24K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #1,016 within Holy Basil. It carries 1,079 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #1,016in Holy Basil
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 1,079per listing
- Listings tracked
- 33
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Holy Basil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Carlyle Holy Basil Capsules | 200 Count | Tulsi Holy Basil Leaf Extract
- Price
- $10.03
- Rating
- 4.6/5
- Reviews
- 1,794
- Age
- 5y ago

Himalaya Holy Basil Capsules-720mg Holy Basil Supplement Support for Stress Relief Reduce Cortisol Relaxation Energy Support and Occasional Sleeplessness -Vegan Non-GMO Gluten Free 60 Capsules
- Price
- $21.07
- Rating
- 4.6/5
- Reviews
- 1,624
- Age
- 21y ago

MARYRUTHS Organic Holy Basil Leaf Liquid Drops | 590mg Tulsi Holy Basil Herbal | Antioxidant | Digestive & Cognitive Function | Vegan | CLP Certified | USDA Organic | Non-GMO | Sugar Free | 1 oz
- Price
- $18.64
- Rating
- 4.6/5
- Reviews
- 1,318
- Age
- 6y ago

Zazzee USDA Organic Holy Basil 10:1 Extract 120 Vegan Capsules 4 Month Supply Tulsi Extract Ursolic Acid Ocimum Tenuiflorum Antioxidant & Stress Support All-Natural Non-GMO Made in the USA
- Price
- $24.39
- Rating
- 4.5/5
- Reviews
- 531
- Age
- 4y ago

Nutricost Holy Basil Capsules 500mg 120 Vegetarian Capsules Gluten-Free
- Price
- $12.77
- Rating
- 4.5/5
- Reviews
- 482
- Age
- 6y ago
Trending
estimated 90-day click momentum
PURE CO USDA Organic Holy Basil Supplement High Potency Organic Holy Basil 500mg 25:1 Extract 1 Capsule Per Serving High Strength Tulsi Extract 60 Vegan Capsules Non-GMO & Made in USA
- Price
- $17.52
- Rating
- 4.8/5
- Reviews
- 32
- Age
- 4mo ago

Spice Profile Organic Indian Tulsi Cut & Sifted | 2 oz | Lab Tested
- Price
- $6.98
- Rating
- 4.8/5
- Reviews
- 171
- Age
- 1y ago

Piping Rock Holy Basil Supplement | 200 Capsules | Herb Leaf Extract
- Price
- $10.51
- Rating
- 4.8/5
- Reviews
- 42
- Age
- 3y ago

Gaia Herbs Adrenal Health Daily Support - Herbal Supplement with Ashwagandha Holy Basil & Schisandra - Help Maintain Healthy Energy & Stress Levels* - 60 Vegan Liquid Phyto-Caps (30 Servings)
- Price
- $30.97
- Rating
- 4.6/5
- Reviews
- 5,144
- Age
- 19y ago

Holy Basil Seed for Planting - Survival Garden Seeds (1 Pack)
- Price
- $4.92
- Rating
- 4.2/5
- Reviews
- 666
- Age
- 4y ago
Newest
by launch date
PURE CO USDA Organic Holy Basil Supplement High Potency Organic Holy Basil 500mg 25:1 Extract 1 Capsule Per Serving High Strength Tulsi Extract 60 Vegan Capsules Non-GMO & Made in USA
- Price
- $17.52
- Rating
- 4.8/5
- Reviews
- 32
- Age
- 4mo ago

Spice Profile Organic Indian Tulsi Cut & Sifted | 2 oz | Lab Tested
- Price
- $6.98
- Rating
- 4.8/5
- Reviews
- 171
- Age
- 1y ago

P.CALM Holy Basil Bubble Deep Mask | Blackhead Removal & Pore Cleansing Purifying Clay Wash-Off Pack Carbonated Water for Sensitive Skin | Korean Skincare 90g / 3.17 oz
- Price
- $18.90
- Rating
- 4.2/5
- Reviews
- 1,021
- Age
- 1y ago

PRISTINES Holy Basil Capsules - 500 mg Gluten Free Immunity & Relaxation Support Adaptogen Supplement - 60 Day Supply - Tulsi Holy Basil Leaf Extract Capsules - Vegan - Non-GMO
- Price
- $15.14
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 1y ago

FullChea - Holy Basil Tea Bags 40 Count Dried Holy Basil Leaves
- Price
- $9.60
- Rating
- 4.7/5
- Reviews
- 404
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
28 rising
Sellers
577
Est. top-5 brand share
52%
Top 20: 93%
Est. top-5 click share
46%
Top 20: 87%
Open market
41%
- Carlyle14%
- Himalaya11%
- Gaia Herbs10%
- MARYRUTH'S9%
- Zazzee8%
- Nutricost8%
Demand
Holy Basil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.7×
Search terms
Top Holy Basil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- holy basil252K/yr
- holy basil supplement38K/yr
- organic holy basil7K/yr
- holy basil extract9K/yr
- holy basil capsules6K/yr
- holy basil organic3K/yr
Reviews and returns
What reviews say buyers love and hate about Holy Basil
We read the reviews and the return reasons for every product selling here.
“Nothing grew”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Holy Basil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









