Holographic Wrapping Paper
Skip itA small market ($56K/yr) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Review moat
Good893.93avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.92–$26.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.88avg listing price — sweet spot $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Market size
Bad$56K$56K/yr · 236K searches
Is holographic wrapping paper profitable on Amazon?
According to Flapen's Amazon United States niche tracking, holographic wrapping paper is a $56K/yr Amazon United States market (236K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
holographic wrapping paper market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- $87K–$109K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #463
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 17.8%
- Avg brand age
- 35 months
- Avg seller age
- 189 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
23 falling
Sellers
31
Top-5 brand share
75%
Top 20: 99%
Top-5 click share
35%
Top 20: 73%
Open market
21%
- Burymento22%
- WRAPAHOLIC18%
- LeZakaa16%
- Merture11%
- RUSPEPA8%
- Flyhill4%
holographic wrapping paper demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 16.8×
Top holographic wrapping paper search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- holographic wrapping paper44K/yr
- glitter wrapping paper26K/yr
- sparkly wrapping paper10K/yr
- sparkle wrapping paper6K/yr
- metallic wrapping paper roll6K/yr
- wrapping paper metallic6K/yr
- wrapping paper foil6K/yr
- shiny christmas wrapping paper23K/yr
- wrapping paper shiny4K/yr
- christmas wrapping paper metallic10K/yr
Top holographic wrapping paper products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Burymento Silver Wrapping Paper Roll Metallic Holographic Star Gift Wrap for Birthday Valentines Mothers day Graduation Wedding Fathers day Baby Shower Christmas (17 IN x 32.8 FT)
Burymento$11.964.7★1,298 rev
Burymento Pink Wrapping Paper Roll Metallic Holographic Star Gift Wrap for Birthday Valentines Mothers day Graduation Wedding Fathers day Baby Shower Christmas (17 IN x 32.8 FT)
Burymento$12.144.7★1,298 rev
Merture 17 In X 32.8 Ft (46.5 sq.ft.) Holographic Wrapping Paper Roll Silver Dots Gift Wrap for Disco Party Wedding Birthday Christmas Bridal Shower Fathers Day Graduation
Merture$13.604.7★386 rev
LeZakaa Purple Wrapping Paper Roll Holographic Iridescent Purple Gift Wrap for Nightmare Before Christmas Xmas Party Halloween Birthday Valentines Mothers Day Holiday 17 in x 32.8 Ft
LeZakaa$9.954.7★810 rev
WRAPAHOLIC Pink Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Metallic Holographic Star Wrapping Paper for Birthday Wedding Baby Shower Bridal Shower Christmas
WRAPAHOLIC$8.424.7★481 rev
Newest
by launch date
Vnaaem Rose Gold Holographic Wrapping Paper Roll - Metallic Foil Stars Design Gift Wrap for Birthday Kpop Party Graduation Wedding Baby Shower(17 In x 16.5 Ft)
Vnaaem$7.87104 rev
Juertime Silver Holographic Wrapping Paper Metallic Glitter Star Gift Wrap Paper Roll for Birthday Wedding Mothers Day Baby Shower Christmas - 17 Inches X 32.8 Feet
Juertime$10.1438 rev
RAPAHOLIC Metallic Holographic Wrapping Paper - 3 Mini Rolls - 17 Inch x 120 Inch Per Roll - Blue White Pink Holographic Star Wrapping Paper for Birthday Wedding Baby Shower Bridal Shower
WRAPAHOLIC$9.773,156 rev
woric Pink Wrapping Paper Roll -Mini- 17 Inch x 33 Feet Girl Wrapping Paper
woric$10.09645 rev
LeZakee Holographic Star Wrapping Paper Pink Blue Silver Glitter Stars Shimmering Decorative Paper for Birthday Holiday Party Gifts Each Roll 17 Inch x 10 Feet Mini Roll 3 Rolls
LeZakaa$13.821,812 rev
Trending
90-day click momentumVnaaem Rose Gold Holographic Wrapping Paper Roll - Metallic Foil Stars Design Gift Wrap for Birthday Kpop Party Graduation Wedding Baby Shower(17 In x 16.5 Ft)
Vnaaem$7.874.7★
RAPAHOLIC Metallic Holographic Wrapping Paper - 3 Mini Rolls - 17 Inch x 120 Inch Per Roll - Blue White Pink Holographic Star Wrapping Paper for Birthday Wedding Baby Shower Bridal Shower
WRAPAHOLIC$9.774.5★
Juertime Silver Holographic Wrapping Paper Metallic Glitter Star Gift Wrap Paper Roll for Birthday Wedding Mothers Day Baby Shower Christmas - 17 Inches X 32.8 Feet
Juertime$10.144.8★
woric Pink Wrapping Paper Roll -Mini- 17 Inch x 33 Feet Girl Wrapping Paper
woric$10.094.6★
WRAPAHOLIC Fireworks Holographic Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Metallic Holographic Fireworks Wrapping Paper for Birthday Wedding Baby Shower Christmas
WRAPAHOLIC$8.894.7★
What reviews say buyers love and hate about holographic wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“The colors are pretty”
“It is thick enough to make wrapping easy”
“Love the sparkle”
“Easy to use”
“Makes for the perfect gift presentation”
“Better than expected”
“Good sizes”
“Great buy”
“Awesome design”
What buyers complain about
“These are short 17 in”
“almost too thick”
“A bit expensive”
“the black is not for you”
“Scotch tape will NOT stay on this paper”
“I was expecting better quality”
“It's just too difficult to use”
“The sides of all of the gifts I wrapped are repeatedly coming undone”
“Not what's pictured”
“This a nightmare to work with on sticker paper ugh for work I got it for it didnt work well disappointed wasted two sheets”
Top return reasons
Common holographic wrapping paper questions
- Is holographic wrapping paper profitable to sell on Amazon United States?
- The niche generates $56K/yr across 57 tracked products. 1 of 16 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the holographic wrapping paper niche?
- 23 brands and 31 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in holographic wrapping paper?
- Top complaints mined from reviews: Size-Overall, Thickness, Value For Money. The return rate is 1.4%.
- When does demand for holographic wrapping paper peak?
- Demand peaks in Dec; the busiest month runs 16.8× the quietest.
- What does it cost to enter the holographic wrapping paper niche?
- Listings span $6.92–$26.42; the average listing price is $10.88 (sweet spot $15–$100). The average incumbent carries 894 reviews — the moat a new listing must climb.