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Holiday Gift Box

Fail

Shoppers spend an estimated $11K a year here, so Holiday Gift Box is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$11K/yr30K searches / yr
90-day growth
+11.4%search demand this quarter
Competition
54%top-5 click share · 13 brands · 26 sellers

Flapen Score

Holiday Gift Box against its category

The dotted line is the Health & Household average. Past it, Holiday Gift Box is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Holiday Gift Box market on Amazon at a glance

Shoppers on Amazon United States searched for Holiday Gift Box 30K times last year and spent an estimated $11K. The top 5 brands take 63% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
+11.4%
Conversion, latest week
1.8%
Market size, estimated
$11Ka year
Peak month
December63.0× the quietest month
Top search term
clothing box10K searches a year

02 · Price

A sale here is worth $20.35.

Listings sell for $20.35 on average, from $6.83 to $54.37. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $20.35 that is $0 to $2K a year per listing.

Average price
$20.35inside the $15 to $100 sweet spot
Price range
$6.83–$54.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #152 within Gift Boxes. It carries 17,448 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#152in Gift Boxes
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
17,448per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Holiday Gift Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

26

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

31%

  • Brand 115%
  • Brand 215%
  • Brand 315%
  • Brand 412%
  • Brand 56%
  • Brand 66%

Demand

Holiday Gift Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 63.0×

Reviews and returns

What reviews say buyers love and hate about Holiday Gift Box

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Storage Capacity”
20%of negative reviews mention “Strength”
1.9%of orders come back
“cheap and flimsy”
A buyer, on “Strength”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Holiday Gift Box questions

Answered from the same tracked data.