Hojicha
MaybeAn estimated 0.0% of orders come back. But shoppers spend an estimated $74K a year here, so Hojicha is a Maybe.
- Flapen Score
- 50 / 100Top 44% of 14,768 Health & Household niches · +1 vs the category median of 4950
- Market size
- $74K/yr50K searches / yr
- 90-day growth
- -12.3%search demand this quarter
- Competition
- 66%top-5 click share · 13 brands · 68 sellers
Flapen Score
Hojicha against its category
The dotted line is the Health & Household average. Past it, Hojicha is stronger. Inside it, weaker.
Market
The Hojicha market on Amazon at a glance
Shoppers on Amazon United States searched for Hojicha 50K times last year and spent an estimated $74K. The top 5 brands take 79% of clicks. Demand peaks in Aug–Sep–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 8.2% of those searches ended in a purchase.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- -12.3%
- Conversion, latest week
- 8.2%
- Market size, estimated
- $74Ka year
- Peak month
- September5.0× the quietest month
- Top search term
- hojicha tea47K searches a year
02 · Price
A sale here is worth $18.15.
Listings sell for $18.15 on average, from $6.62 to $33.58. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $18.15 that is $2K to $5K a year per listing.
- Average price
- $18.15inside the $15 to $100 sweet spot
- Price range
- $6.62–$33.58
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #628 within Green Tea. It carries 201 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 7.3%
- Average rank
- #628in Green Tea
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 201per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Hojicha products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
YAMASAN KYOTO UJI Hojicha Tea Roasted green Tea Low caffeine JAS Certified Organic Japanese Tea 150g Bag
- Price
- $20.26
- Rating
- 4.6/5
- Reviews
- 774
- Age
- 8y ago

Yamamotoyama - Hoji Cha (Roasted Tea) 16 bags
- Price
- $6.62
- Rating
- 4.6/5
- Reviews
- 818
- Age
- 22y ago

Jade Leaf Matcha Organic Japanese Hojicha Roasted Matcha Powder - Barista Edition - 50 Servings (1.76 Ounce Pouch)
- Price
- $10.99
- Rating
- 4.4/5
- Reviews
- 394
- Age
- 5y ago

Organic Hojicha Green Tea Loose Leaf | Japanese Roasted Green Tea | Naturally Low Caffeine | Smooth Toasted Nutty Flavor | 4.4 oz Bulk Bag | Antioxidant Rich | Hot or Iced | Non-GMO
- Price
- $10.01
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 7mo ago

Yamamotoyama Organic Hojicha Premium Green Tea (2 Pack Total of 2.4oz)
- Price
- $16.43
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 6y ago
Trending
estimated 90-day click momentum
Emptea Hojicha Loose Leaf Dark Roasted First Harvest from Yame Japan - Low Caffeine Japanese Roasted Green Tea Houjicha Hot & Cold Brew Tea Masters Blend 2.82oz (80g)
- Price
- $20.58
- Rating
- 4.9/5
- Reviews
- 28
- Age
- 3mo ago

Organic Hojicha Green Tea Loose Leaf | Japanese Roasted Green Tea | Naturally Low Caffeine | Smooth Toasted Nutty Flavor | 4.4 oz Bulk Bag | Antioxidant Rich | Hot or Iced | Non-GMO
- Price
- $10.01
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 7mo ago

TAGASHIRA CHAHO Hojicha Powder (30g/1.06oz) - Kyoto Uji Stone Milled Japanese Roasted Green Tea Latte Powder Low caffeine 100% Product of Japan
- Price
- $19.19
- Rating
- 4.5/5
- Reviews
- 86
- Age
- 9mo ago

One With Tea Organic Hojicha Powder Roasted Japanese Green Tea Powder Stone Ground Low Caffeine Smooth Flavor 2 oz (60g) Perfect for Latte & Iced Drinks
- Price
- $14.34
- Rating
- 4.5/5
- Reviews
- 90
- Age
- 2y ago

Mighty Leaf Organic Hojicha Green Tea 15 Count 15 CT
- Price
- $13.97
- Rating
- 4.4/5
- Reviews
- 132
- Age
- 7y ago
Newest
by launch date
Emptea Hojicha Loose Leaf Dark Roasted First Harvest from Yame Japan - Low Caffeine Japanese Roasted Green Tea Houjicha Hot & Cold Brew Tea Masters Blend 2.82oz (80g)
- Price
- $20.58
- Rating
- 4.9/5
- Reviews
- 28
- Age
- 3mo ago

Organic Hojicha Green Tea Loose Leaf | Japanese Roasted Green Tea | Naturally Low Caffeine | Smooth Toasted Nutty Flavor | 4.4 oz Bulk Bag | Antioxidant Rich | Hot or Iced | Non-GMO
- Price
- $10.01
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 7mo ago

TAGASHIRA CHAHO Hojicha Powder (30g/1.06oz) - Kyoto Uji Stone Milled Japanese Roasted Green Tea Latte Powder Low caffeine 100% Product of Japan
- Price
- $19.19
- Rating
- 4.5/5
- Reviews
- 86
- Age
- 9mo ago

Queen Omi Organic Hojicha Powder | Japanese Roasted Green Tea Latte Powder | Kyoto Uji Japan | Low Caffeine Stone-Milled Dark Roast | Matcha & Coffee Alternative | 80g
- Price
- $25.03
- Rating
- 4.4/5
- Reviews
- 56
- Age
- 9mo ago

One With Tea Organic Hojicha Powder Roasted Japanese Green Tea Powder Stone Ground Low Caffeine Smooth Flavor 2 oz (60g) Perfect for Latte & Iced Drinks
- Price
- $14.34
- Rating
- 4.5/5
- Reviews
- 90
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
68
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
16%
- Yamamotoyama29%
- YAMASAN KYOTO UJI28%
- Jade Leaf Matcha8%
- SARASOTA COFFEE & TEA CO.7%
- SUGIMOTO TEA6%
- Eden5%
- Open — no brand owns it (7 brands, 16%)
Demand
Hojicha search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Dec · busiest ÷ quietest = 5.0×
Reviews and returns
What reviews say buyers love and hate about Hojicha
We read the reviews and the return reasons for every product selling here.
“This is quite bland”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hojicha questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









