Is hojicha profitable to sell on Amazon United States?

The niche generates $74K/yr across 18 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Worth a look (50/100).

How competitive is the hojicha niche?

13 brands and 68 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in hojicha?

Top complaints mined from reviews: Taste-Overall, Flavor, Caffeine Content. The return rate is 0.0%.

When does demand for hojicha peak?

Demand peaks in Aug–Sep–Dec; the busiest month runs 5.0× the quietest.

What does it cost to enter the hojicha niche?

Listings span $6.62–$33.58; the average listing price is $18.15 (sweet spot $15–$100). The average incumbent carries 201 reviews — the moat a new listing must climb.

Hojicha

Worth a look

Shows low returns (0.0%), but a small market ($74K/yr) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great200.61

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$18.15

avg listing price — sweet spot $15–$100

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.62–$33.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$74K

$74K/yr · 50K searches

Growth

Bad-12.3%

90-day search growth — must beat 0% to launch

Is hojicha profitable on Amazon?

According to Flapen's Amazon United States niche tracking, hojicha is a $74K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

hojicha market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $54K–$73K; units × avg price
Conversion rate: 8.2%
Avg BSR: #628
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 7.3%
Avg brand age: 63 months
Avg seller age: 156 days

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

16%

Yamamotoyama29%
YAMASAN KYOTO UJI28%
Jade Leaf Matcha8%
SARASOTA COFFEE & TEA CO.7%
SUGIMOTO TEA6%
Eden5%
Open — no brand owns it (7 brands, 16%)

hojicha demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 5.0×

Open Trend

Top hojicha products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

YAMASAN KYOTO UJI Hojicha Tea Roasted green Tea Low caffeine JAS Certified Organic Japanese Tea 150g Bag

YAMASAN KYOTO UJI$20.264.6★774 rev

Yamamotoyama - Hoji Cha (Roasted Tea) 16 bags

Yamamotoyama$6.624.6★818 rev

Jade Leaf Matcha Organic Japanese Hojicha Roasted Matcha Powder - Barista Edition - 50 Servings (1.76 Ounce Pouch)

Jade Leaf Matcha$10.994.4★394 rev

SARASOTA COFFEE & TEA CO.$10.013.5★3 rev

Yamamotoyama Organic Hojicha Premium Green Tea (2 Pack Total of 2.4oz)

Yamamotoyama$16.434.4★81 rev

Newest

by launch date

Emptea Hojicha Loose Leaf Dark Roasted First Harvest from Yame Japan - Low Caffeine Japanese Roasted Green Tea Houjicha Hot & Cold Brew Tea Masters Blend 2.82oz (80g)

EMPTEA$20.5828 rev

3mo ago

SARASOTA COFFEE & TEA CO.$10.013 rev

7mo ago

TAGASHIRA CHAHO Hojicha Powder (30g/1.06oz) - Kyoto Uji Stone Milled Japanese Roasted Green Tea Latte Powder Low caffeine 100% Product of Japan

TAGASHIRA CHAHO$19.1986 rev

9mo ago

Queen Omi$25.0356 rev

9mo ago

One With Tea Organic Hojicha Powder Roasted Japanese Green Tea Powder Stone Ground Low Caffeine Smooth Flavor 2 oz (60g) Perfect for Latte & Iced Drinks

ONE WITH TEA$14.3490 rev

2y ago

What reviews say buyers love and hate about hojicha

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall42%

“Delicious tea”

Flavor19%

“Nice bright flavor”

Quality-Overall7%

“the quality is really good”

Caffeine Content5%

“it also naturally results in a reduced caffeine content”

Value For Money4%

“it is well worth it”

Smell4%

“Smells great”

Freshness2%

“Always fresh”

Sweetness2%

“is has natural sweetness”

Soft Feel2%

“much milder and smoother”

Advertised Vs Actual Product2%

“it works the same as matcha”

What buyers complain about

Taste-Overall24%

“This is quite bland”

Flavor9%

“I didn't get any real notes of any nutty flavor”

Caffeine Content4%

“The dark roasting process burns off a lot of caffeine”

Size-Overall4%

“Beware, the bag is huge”

Bitter4%

“Bitter”

Value For Money4%

“a little bit cheaper in the end”

Smell4%

“It lacks smell and taste, period”

Quality-Overall3%

“Not good quality hojicha”

Weight Light1%

“For me its too light”

Dilute/Watery1%

“they taste like water compared to this one”

Top return reasons

Taste-Overall33%

Value For Money11%

Flavor11%

Bitter11%

Size-Overall6%

Product Condition6%

Caffeine Content6%

Advertised Vs Actual Product6%

Quality-Overall6%

Texture/Consistency-Overall3%

Common hojicha questions

Is hojicha profitable to sell on Amazon United States?: The niche generates $74K/yr across 18 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Worth a look (50/100).
How competitive is the hojicha niche?: 13 brands and 68 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in hojicha?: Top complaints mined from reviews: Taste-Overall, Flavor, Caffeine Content. The return rate is 0.0%.
When does demand for hojicha peak?: Demand peaks in Aug–Sep–Dec; the busiest month runs 5.0× the quietest.
What does it cost to enter the hojicha niche?: Listings span $6.62–$33.58; the average listing price is $18.15 (sweet spot $15–$100). The average incumbent carries 201 reviews — the moat a new listing must climb.