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Hockey Wrapping Paper

Fail

The top 5 brands take 99% of clicks, so Hockey Wrapping Paper is a Fail.

Flapen Score
36
36 / 100
Ranks 13,545 of 14,768 Health & Household niches · −13 vs the category median of 49
Market size
$79K/yr70K searches / yr
90-day growth
-40.0%search demand this quarter
Competition
81%top-5 click share · 6 brands · 7 sellers

Flapen Score

Hockey Wrapping Paper against its category

The dotted line is the Health & Household average. Past it, Hockey Wrapping Paper is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hockey Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Hockey Wrapping Paper 70K times last year and spent an estimated $79K. The top 5 brands take 99% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -40.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-40.0%
Conversion, latest week
9.8%
Market size, estimated
$79Ka year
Top search term
hockey wrapping paper29K searches a year

02 · Price

A sale here is worth $11.45.

Listings sell for $11.45 on average, from $7.94 to $15.88. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $11.45 that is $1K to $3K a year per listing.

Average price
$11.45under the $15 to $100 sweet spot
Price range
$7.94–$15.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #2,229 within Gift Wrap Paper. It carries 64 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#2,229in Gift Wrap Paper
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
64per listing
Listings tracked
10

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Hockey Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

7

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 139%
  • Brand 233%
  • Brand 323%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Hockey Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '25DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 40.4× · 8 of 12 months tracked

Search terms

Top Hockey Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hockey wrapping paper29K/yr
  • hockey christmas wrapping paper15K/yr
  • christmas hockey wrapping paper3K/yr
  • hockey santa wrapping paper5K/yr
  • santa hockey wrapping paper7K/yr
  • hockey wrapping paper christmas10K/yr

Reviews and returns

What reviews say buyers love and hate about Hockey Wrapping Paper

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Quality-Overall”
80%of negative reviews mention “Size-Overall”
2.4%of orders come back
“Ridiculously narrow, you wont be able to wrap anything without piecing this together”
A buyer, on “Size-Overall”80% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Hockey Wrapping Paper questions

Answered from the same tracked data.