Hockey Wrapping Paper
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible64avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.4%return rate — above 5% kills the launch gate
Avg price
Okay$11.45avg listing price — sweet spot $15–$100
Market size
Bad$79K$79K/yr · 70K searches
Competition
Bad81%top-5 click share — a locked-up shelf
Price range
Bad$7.94–$15.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-40.0%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
Is hockey wrapping paper profitable on Amazon?
According to Flapen's Amazon United States niche tracking, hockey wrapping paper is a $79K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 36/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
hockey wrapping paper market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $34K–$46K
- units × avg price
- Conversion rate
- 9.8%
- Avg BSR
- #2,229
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 0.8%
- Avg brand age
- 22 months
- Avg seller age
- 209 days
Competition: brands, sellers & click share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
7
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Pineraap39%
- WRAPAHOLIC33%
- Dtiafu23%
- Altarho2%
- TagreSpike2%
- Frakron1%
- Open — no brand owns it (0%)
hockey wrapping paper demand & seasonality
Weekly Amazon search volume, last 33 weeks — -40.0% search growth over the last 90 days.Top hockey wrapping paper search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- hockey wrapping paper29K/yr
- hockey christmas wrapping paper15K/yr
- christmas hockey wrapping paper3K/yr
- hockey santa wrapping paper5K/yr
- santa hockey wrapping paper7K/yr
- hockey wrapping paper christmas10K/yr
Top hockey wrapping paper products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dtiafu Reversible Ice Hockey Wrapping Paper Roll Blue Hockey Sports Gift Wrap Sheets for Girls Boys Men Women Birthday Holiday Party - Total 28.5sq.ft
Dtiafu$12.524.2★285 rev
WRAPAHOLIC Ice Hockey Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Blue Ice Hockey Player Winter Sports Wrapping Paper for Birthday Sports Party Team Celebration
WRAPAHOLIC$10.174.4★35 rev
Ice Hockey Wrapping Paper 12 Sheets - Hockey Wrapping Paper - Sports Gift Wrap - Ice Hockey Themed Gift Packing for Party Birthday Team Celebration - 2028
Pineraap$13.864.8★98 rev
Pineraap Ice Hockey Wrapping Paper 12 Sheets Ice Sport Themed Gift Wrap with Players Equipment and Rink Designs for Hockey Fans 2028
Pineraap$12.913.6★12 rev
Ice Hockey Wrapping Paper Roll - 17Inch x16.4Feet - Ice Hockey Player Sport Theme Gift Wrap for Parties Birthday Team Celebration
Pineraap$10.834.7★115 rev
Newest
by launch date
Ice Hockey Gift Bag Blue Hockey Sports Themed Gift Bags with Card & Tissue Paper Ice Hockey Club Wrapping Paper Bag for Kids Teens Men Sports Fans Birthday Team Celebration Party Favors
TagreSpike$7.964 rev
Frakron Hockey Birthday Gift Bag for Boys Kids with Blue Wrapping Tissue Paper & Greeting Card Large Winter Sports Themed Gift Bag Set for Ice Hockey Birthday Party Decorations Favors Supplies
Frakron$7.940 rev
WRAPAHOLIC Hockey Birthday Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Happy Birthday Sport Hockey Wrapping Paper for Boys Girls Kids Teens Sports Party Team Celebration
WRAPAHOLIC$12.1435 rev
Ice Hockey Wrapping Paper Roll - 17Inch x16.4Feet - Ice Hockey Player Sport Theme Gift Wrap for Parties Birthday Team Celebration
Pineraap$10.83115 rev
Pineraap Ice Hockey Wrapping Paper 12 Sheets Ice Sport Themed Gift Wrap with Players Equipment and Rink Designs for Hockey Fans 2028
Pineraap$12.9112 rev
Trending
90-day click momentumFrakron Hockey Birthday Gift Bag for Boys Kids with Blue Wrapping Tissue Paper & Greeting Card Large Winter Sports Themed Gift Bag Set for Ice Hockey Birthday Party Decorations Favors Supplies
Frakron$7.940.0★
WRAPAHOLIC Hockey Birthday Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Happy Birthday Sport Hockey Wrapping Paper for Boys Girls Kids Teens Sports Party Team Celebration
WRAPAHOLIC$12.144.4★
Ice Hockey Gift Bag Blue Hockey Sports Themed Gift Bags with Card & Tissue Paper Ice Hockey Club Wrapping Paper Bag for Kids Teens Men Sports Fans Birthday Team Celebration Party Favors
TagreSpike$7.964.7★
Ice Hockey Wrapping Paper Roll - 17Inch x16.4Feet - Ice Hockey Player Sport Theme Gift Wrap for Parties Birthday Team Celebration
Pineraap$10.834.7★
Pineraap Ice Hockey Wrapping Paper 12 Sheets Ice Sport Themed Gift Wrap with Players Equipment and Rink Designs for Hockey Fans 2028
Pineraap$12.913.6★
What reviews say buyers love and hate about hockey wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“Very well made”
“The blue hockey design looks bold and sporty, and it instantly makes the gift feel more special for fans”
“HOLIDAY GIFT WRAP FOR HOCKEY FANS AND PLAYERS”
“It's so sturdy”
“Nice colors”
“Has great thickness so paper does not tear when wrapping gifts”
“Very durable and heavy wrapping paper and very good size sheets”
“I'm very pleased at how much it can hold”
“It is a very good buy for the price”
What buyers complain about
“Ridiculously narrow, you wont be able to wrap anything without piecing this together”
“Absolutely horrible it looks like a roll on the website”
Top return reasons
Common hockey wrapping paper questions
- Is hockey wrapping paper profitable to sell on Amazon United States?
- The niche generates $79K/yr across 10 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -40.0%. Flapen's verdict: Skip it (36/100).
- How competitive is the hockey wrapping paper niche?
- 6 brands and 7 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in hockey wrapping paper?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product. The return rate is 2.4%.
- What does it cost to enter the hockey wrapping paper niche?
- Listings span $7.94–$15.88; the average listing price is $11.45 (sweet spot $15–$100). The average incumbent carries 64 reviews — the moat a new listing must climb.