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Hme

Maybe

The average product has only 71 reviews. But shoppers spend an estimated $94K a year here, so Hme is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$94K/yr28K searches / yr
90-day growth
+0.1%search demand this quarter
Competition
54%top-5 click share · 15 brands · 31 sellers

Flapen Score

Hme against its category

The dotted line is the Health & Household average. Past it, Hme is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hme market on Amazon at a glance

Shoppers on Amazon United States searched for Hme 28K times last year and spent an estimated $94K. The top 5 brands take 77% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
7.3%
Market size, estimated
$94Ka year
Top search term
hme for tracheostomy11K searches a year

02 · Price

A sale here is worth $45.47.

Listings sell for $45.47 on average, from $9.85 to $188.32. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $45.47 that is $0 to $5K a year per listing.

Average price
$45.47inside the $15 to $100 sweet spot
Price range
$9.85–$188.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #452 within Respiratory Aids & Accessories. It carries 71 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
97%
Out of stock, average day
10.3%
Average rank
#452in Respiratory Aids & Accessories
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
71per listing
Listings tracked
29

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Hme products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

31

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

19%

  • Brand 140%
  • Brand 214%
  • Brand 39%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Hme search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Black Friday '25NovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.2× · 8 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Hme

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Breathability”
1.6%of orders come back
“The problem is that most CPAP masks ventilate the exhaled breath out of the mask”
A buyer, on “Breathability”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Hme questions

Answered from the same tracked data.