Hme
Worth a lookShows a thin review moat (71 avg reviews), but a small market ($94K/yr) keeps it on the watch list.
Review moat
Incredible70.97avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$45.47avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay$9.85–$188.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Market size
Bad$94K$94K/yr · 28K searches
Is hme profitable on Amazon?
According to Flapen's Amazon United States niche tracking, hme is a $94K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
hme market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $57K–$68K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #452
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 76%
- Out of stock
- 10.3%
- Avg brand age
- 54 months
- Avg seller age
- 173 days
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
31
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
54%
Top 20: 93%
Open market
19%
- Threlaco40%
- Ammodura14%
- YUQILIN9%
- Dynarex7%
- TICOMI5%
- Qualirey4%
hme demand & seasonality
Weekly Amazon search volume, last 33 weeks — +0.1% search growth over the last 90 days.Top hme products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Threlaco 25 Pcs Tracheostomy HME Heat Moisture Exchanger Individually Package Tracheotomy Humidifier Tracheostomy Supplies
Threlaco$36.004.6★105 rev
Threlaco 50 Pcs Tracheostomy HME Heat Moisture Exchanger Individually Package Tracheotomy Humidifier Tracheostomy Supplies
Threlaco$61.474.6★105 rev
Threlaco 10 Pcs Tracheostomy HME Heat Moisture Exchanger Individually Package Tracheotomy Humidifier Tracheostomy Supplies
Threlaco$19.304.6★105 rev
YUQILIN 50 Pcs Tracheostomy Supplies HME for Tracheostomy CPAP HME Filters for Humid CPAP Humidifier HME Filters for CPAP Individually Package Sterilized
YUQILIN$56.644.0★1 rev
60-Pack Tracheostomy HME Heat Moisture Exchanger Individually Package HME Filters
Ammodura$69.494.8★13 rev
Newest
by launch date
50-Pack HME 1500 T-Shape Tracheostomy Heat and Moisture Exchanger with Rotary O2 Port
Ammodura$71.7015 rev
Upgraded HME Heat Moisture Exchange Replacement Filter for Z1 Z2 HME Humidification Systems 22mm and 25mm Tubing 6 Pack Individually Sealed Packaging Vypart
Vypart$17.4419 rev
10 Pcs Tracheostomy HME Heat Moisture Exchanger Individually Sealed Package Tracheotomy Humidifier HME Filters
Shark Tears$19.524 rev
20-Pack HME 1500 T-Shape Tracheostomy Heat and Moisture Exchanger with Rotary O2 Port
Ammodura$34.7115 rev
PEDOBALI 52 Pcs Tracheostomy HME Heat Moisture Exchanger Tracheostomy Supplies Individually Package Tracheotomy Humidifier for Tracheotomy Patients
PEDOBALI$58.950 rev
Trending
90-day click momentum10 Pcs Tracheostomy HME Heat Moisture Exchanger Individually Sealed Package Tracheotomy Humidifier HME Filters
Shark Tears$19.525.0★
50-Pack HME 1500 T-Shape Tracheostomy Heat and Moisture Exchanger with Rotary O2 Port
Ammodura$71.704.8★
Upgraded HME Heat Moisture Exchange Replacement Filter for Z1 Z2 HME Humidification Systems 22mm and 25mm Tubing 6 Pack Individually Sealed Packaging Vypart
Vypart$17.444.2★
HME Heat Moisture Exchange Filter Compatible with Z1 Z2 HME Humidification Solution Filter Fit 22mm Diameter Tubing Individually Sealed Packaging by TOMOON 6 Pack
TOMOON$16.764.7★
HME Easy-to-Use Durable Adjustable Better Crossbow Hunting Holder w/360-Degrees Rotating Fork Flared Mounting Bracket - 3/8 Folding Arm Bolt Size
HME$21.004.3★
What reviews say buyers love and hate about hme
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and an excellent value for CPAP users”
“Good value for a bundle”
“Perfect fit”
“Ease of Use:”
“it is highly effective”
“it seemed pleasant enough to breathe with”
“The setup is straightforward”
“The sponge holds moisture and reduces dryness,”
“So comfortable, perfect fit”
“they seem very durable”
What buyers complain about
“The problem is that most CPAP masks ventilate the exhaled breath out of the mask”
“So, I could not use the humidifier on my c-pap machine, it would run down the battery fast”
“they didnt help with the moisture in the slightest”
“Neither end fits. tried multiple places”
“17 for 6 or 30 for 20 - just too expensive for the quantity”
“you know the struggle of balancing comfort with portability”
“sent a used product”
“The filters on the side blow out if you have someone that has a lot of phlegm”
“didnt work for me”
“Dont count on duct tape—it fails in heat”
Top return reasons
Common hme questions
- Is hme profitable to sell on Amazon United States?
- The niche generates $94K/yr across 29 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Worth a look (53/100).
- How competitive is the hme niche?
- 15 brands and 31 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in hme?
- Top complaints mined from reviews: Breathability, Battery Life, Moist/Dry. The return rate is 1.6%.
- What does it cost to enter the hme niche?
- Listings span $9.85–$188.32; the average listing price is $45.47 (sweet spot $15–$100). The average incumbent carries 71 reviews — the moat a new listing must climb.