Is hmb powder profitable to sell on Amazon United States?

The niche generates $137K/yr across 7 tracked products. 90-day search growth is -5.1%. Flapen's verdict: Skip it (45/100).

How competitive is the hmb powder niche?

6 brands and 16 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in hmb powder?

Top complaints mined from reviews: Taste-Overall, Vitamin, Side Effects. The return rate is 0.0%.

What does it cost to enter the hmb powder niche?

Listings span $15.94–$39.10; the average listing price is $23.78 (sweet spot $15–$100). The average incumbent carries 1,671 reviews — the moat a new listing must climb.

Hmb Powder

Skip it

A concentrated shelf (top 5 take 94% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.78

avg listing price — sweet spot $15–$100

Price range

Incredible$15.94–$39.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,671.29

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$137K

$137K/yr · 56K searches

Growth

Bad-5.1%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

Competition

Bad94%

top-5 click share — a locked-up shelf

Is hmb powder profitable on Amazon?

According to Flapen's Amazon United States niche tracking, hmb powder is a $137K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 45/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

hmb powder market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 6K–8K; avg 1,000–1,250/product
Revenue / yr: $143K–$190K; units × avg price
Conversion rate: 10.3%
Avg BSR: #766
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 6.4%
Avg brand age: 56 months
Avg seller age: 151 days

Competition: brands, sellers & click share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

Nutricost54%
BulkSupplements31%
It's Just!5%
NOW Foods4%
Primaforce3%
BEYOND RAW3%
Open — no brand owns it (0%)

hmb powder demand & seasonality

Weekly Amazon search volume, last 36 weeks — -5.1% search growth over the last 90 days.

Open Trend

Top hmb powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nutricost HMB Powder (Beta-Hydroxy Beta-Methylbutyrate) 250 Grams - Gluten Free & Non-GMO

Nutricost$19.604.6★2,812 rev

BulkSupplements.com HMB Powder - Beta-Hydroxy Beta-Methylbutyrate Calcium HMB Supplement - Gluten Free - 1g per Serving 250g (8.8 oz) (Pack of 1)

BulkSupplements$19.714.5★3,752 rev

Its Just! - HMB Powder 250g Beta-Hydroxy Beta-Methylbutyrate as Calcium HMB Batch Tested Gluten Free Non-GMO Heavy Metal Tested Keto Friendly (Unflavored 250g)

It's Just!$15.944.4★356 rev

NOW Foods Sports Nutrition HMB (-Hydroxy -Methylbutyrate)Powder Sports Recovery* 90 Grams

NOW Foods$23.414.3★709 rev

BulkSupplements.com HMB Powder - as Calcium HMB Beta-Hydroxy Beta-Methylbutyrate - HMB Powder Supplements Gluten Free - 1g per Serving 500g (1.1 lbs) (Pack of 1)

BulkSupplements$30.404.5★3,752 rev

Newest

by launch date

Primaforce HMB Supplement Powder (200g) (Unflavored) - Pure Calcium Beta-Hydroxy Beta-Methylbutrate

Primaforce$18.3271 rev

2y ago

Its Just! - HMB Powder 250g Beta-Hydroxy Beta-Methylbutyrate as Calcium HMB Batch Tested Gluten Free Non-GMO Heavy Metal Tested Keto Friendly (Unflavored 250g)

It's Just!$15.94356 rev

2y ago

Nutricost HMB Powder (Beta-Hydroxy Beta-Methylbutyrate) 250 Grams - Gluten Free & Non-GMO

Nutricost$19.602,812 rev

7y ago

BEYOND RAW Chemistry Labs HMB Powder Increase Performance 30 Servings

BEYOND RAW$39.10247 rev

8y ago

NOW Foods Sports Nutrition HMB (-Hydroxy -Methylbutyrate)Powder Sports Recovery* 90 Grams

NOW Foods$23.41709 rev

9y ago

What reviews say buyers love and hate about hmb powder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“Clean ingredient quality with great mixability”

Value For Money11%

“Good portions for the price”

Dosage8%

“The included scoop size makes dosing incredibly accurate”

Solubility6%

“does mix well and taste ok”

Muscle Pain Relief6%

“It is highly effective for supporting muscle recovery”

Strength5%

“Solid HMB”

Nutritional Content5%

“nutricost is my go too”

Side Effects4%

“No side effects”

Efficiency4%

“Works well”

Durability4%

“it seems like it lasts well past my 1&1/2 - 2 hour workouts”

What buyers complain about

Taste-Overall21%

“Its the worst tasting supplement Ive ever tried in my life”

Vitamin10%

“But probably more my problem than the quality of the supplement”

Side Effects8%

“This product should list that it causes headaches gas”

Size-Overall6%

“The container is too narrow”

Dosage4%

“I really don't want air getting to the product for the next 500 days. 1 gr per day.”

Flavor3%

“No flavor or taste”

Smell3%

“Very pungent odor that lingers on anything it touches”

Unsustainable Design2%

“It is a very frustrating design flaw that makes daily use a chore”

Solubility2%

“Disolves only in hot coffee/tea etc”

Oily/Greasy2%

“Its like putting oil in water, it separates and just fall's to the bottom of the cup”

Common hmb powder questions

Is hmb powder profitable to sell on Amazon United States?: The niche generates $137K/yr across 7 tracked products. 90-day search growth is -5.1%. Flapen's verdict: Skip it (45/100).
How competitive is the hmb powder niche?: 6 brands and 16 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in hmb powder?: Top complaints mined from reviews: Taste-Overall, Vitamin, Side Effects. The return rate is 0.0%.
What does it cost to enter the hmb powder niche?: Listings span $15.94–$39.10; the average listing price is $23.78 (sweet spot $15–$100). The average incumbent carries 1,671 reviews — the moat a new listing must climb.