hiya vitamins kids
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Price range
Incredible$34.77–$69.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$46.76avg listing price — sweet spot $15–$100
Market size
Great$962K$962K/yr · 382K searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,290.22avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hiya vitamins kids is a $962K/yr Amazon United States market (382K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Jul. Verdict: Worth a look — 55/100.
Data updated Jul 5, 2026 · scored weekly · How we score niches
hiya vitamins kids market data
- Units sold / yr
- 20K–25K
- avg 2,000–2,500/product
- Revenue / yr
- $935K–$1.2M
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #97
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- FIRST DAY100%
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — +4.9% search growth over the last 90 days.Peak months: Jan, Jul · busiest ÷ quietest = 2.3×
Top hiya vitamins kids search terms
- first day vitamins for kids189K/yr
- first day vitamins93K/yr
- first day69K/yr
- first day gummies12K/yr
- first day multivitamin kids5K/yr
- first day gummies for kids6K/yr
- first day vitamin4K/yr
- 1st day vitamins3K/yr
- kids daily essential vitamins274/yr
- kids daily enrichment78/yr
Top hiya vitamins kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
First Day Kids Multivitamin Gummies Age 4+ Strawberry & Orange - Kids Vitamins Multivitamin Gummy A C D3 K2 B1 B2 B6 B12 Folate Immunity & Brain Function Vegan - 30 Day Supply Packaging May Vary
FIRST DAY$38.644.3★3,108 rev
FIRST DAY Kids Multivitamin Gummies Age 4+ Strawberry & Orange - Kids Vitamins Multivitamin Gummy A C D3 K2 B1 B2 B6 B12 Folate Immunity & Brain Function Vegan - 60 Day Supply Packaging May Vary
FIRST DAY$67.694.3★3,108 rev
Toddler Multivitamin Gummies for Ages 2 & 3 No Fake Sugars No Artificial Colors No Fillers Choline 10 Essential Nutrients 21 Organic Superfoods Clean Label Purity Award 60 Count
FIRST DAY$34.774.4★420 rev
FIRST DAY Teen Multivitamin Gummy with Organic Fruit & Veggie Blend 60 ct.
FIRST DAY$38.144.2★1,673 rev
FIRST DAY Vitamins for Teens - Teen Multi Vitamins for Girls & Boys 12-17 Organic Fruit & Veggie Blend - 12 Key Nutrients: Vitamins A B1 B2 B6 B9 B12 C D3 E K2-60 Day Supply
FIRST DAY$69.594.2★1,673 rev
Newest
by launch date
Focus Gummies for Kids with Cognizin Citicoline PS & Vitamin B3 60 Count
FIRST DAY$47.93213 rev
Teen Focus Gummies with Cognizin Citicoline PS & Vitamin B3 for Ages 13-18
FIRST DAY$48.56213 rev
Toddler Multivitamin Gummies for Ages 2 & 3 No Fake Sugars No Artificial Colors No Fillers Choline 10 Essential Nutrients 21 Organic Superfoods Clean Label Purity Award 60 Count
FIRST DAY$34.77420 rev
FIRST DAY Kids Magnesium Gummies Citrate + L-Theanine No Melatonin 60 Ct
FIRST DAY$36.86413 rev
FIRST DAY Teen Multivitamin Gummy with Organic Fruit & Veggie Blend 60 ct.
FIRST DAY$38.141,673 rev
Trending
90-day click momentumFIRST DAY Kids Multivitamin Gummies Age 4+ Strawberry & Orange - Kids Vitamins Multivitamin Gummy A C D3 K2 B1 B2 B6 B12 Folate Immunity & Brain Function Vegan - 60 Day Supply Packaging May Vary
FIRST DAY$67.694.3★
FIRST DAY Vitamins for Teens - Teen Multi Vitamins for Girls & Boys 12-17 Organic Fruit & Veggie Blend - 12 Key Nutrients: Vitamins A B1 B2 B6 B9 B12 C D3 E K2-60 Day Supply
FIRST DAY$69.594.2★
Focus Gummies for Kids with Cognizin Citicoline PS & Vitamin B3 60 Count
FIRST DAY$47.934.2★
Teen Focus Gummies with Cognizin Citicoline PS & Vitamin B3 for Ages 13-18
FIRST DAY$48.564.2★
FIRST DAY Womens Multivitamin Gummies with Methylated Folate 60 Gummies
FIRST DAY$38.704.4★
What buyers say about hiya vitamins kids
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious vitamins”
“really good candy”
“Good Quality”
“have clean ingredients”
“Better sleep quality”
“Such an easy”
“Easy to use and swallow”
“Flavor is good”
“convenient way to support daily nutrition”
“The organic fruit”
What buyers complain about
“Didnt like the taste”
“unacceptable for something like vitamins”
“Smells rancid”
“Waste of money”
“it definately did not help him sleep whatsoever”
“Orange flavor is awful”
“they are sticky”
“They arrived all clumped together”
“they were very gritty”
“Very chewy”
Top return reasons
Common questions
- Is hiya vitamins kids profitable to sell on Amazon United States?
- The niche generates $962K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.9%. Flapen's verdict: Worth a look (55/100).
- How competitive is the hiya vitamins kids niche?
- 1 brands and 2 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hiya vitamins kids?
- Top complaints mined from reviews: Taste-Overall, Vitamin, Smell. The return rate is 0.0%.
- When does demand for hiya vitamins kids peak?
- Demand peaks in Jan–Jul; the busiest month runs 2.3× the quietest.
- What does it cost to enter the hiya vitamins kids niche?
- Listings span $34.77–$69.59; the average listing price is $46.76 (sweet spot $15–$100). The average incumbent carries 1,290 reviews — the moat a new listing must climb.