Hiya Kids Bedtime Essentials
MaybeAn estimated 0.0% of orders come back. But the top 5 products take 65% of clicks, so Hiya Kids Bedtime Essentials is a Maybe.
- Flapen Score
- 61 / 100Top 9% of 14,768 Health & Household niches · +12 vs the category median of 4961
- Market size
- $182K/yr54K searches / yr
- 90-day growth
- +20.7%search demand this quarter
- Competition
- 65%top-5 click share · 12 brands · 605 sellers
Flapen Score
Hiya Kids Bedtime Essentials against its category
The dotted line is the Health & Household average. Past it, Hiya Kids Bedtime Essentials is stronger. Inside it, weaker.
Market
The Hiya Kids Bedtime Essentials market on Amazon at a glance
Shoppers on Amazon United States searched for Hiya Kids Bedtime Essentials 54K times last year and spent an estimated $182K. The top 5 brands take 82% of clicks. Demand peaks in Feb–Apr–Aug. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 15.0% of those searches ended in a purchase.
Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.0% of those searches ended in a purchase. Searches in the last 90 days moved +20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $182K a year.
- Searches, last 12 months
- 54K
- Growth, 90 days vs prior 90
- +20.7%
- Conversion, latest week
- 15.0%
- Market size, estimated
- $182Ka year
- Peak month
- August3.8× the quietest month
- Top search term
- hiya kids bedtime essentials15K searches a year
02 · Price
A sale here is worth $22.64.
Listings sell for $22.64 on average, from $9.32 to $39.16. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $22.64 that is $6K to $11K a year per listing.
- Average price
- $22.64inside the $15 to $100 sweet spot
- Price range
- $9.32–$39.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$11K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #91 within Sleep Aids. It carries 1,360 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #91in Sleep Aids
- Average rating
- 4.26 starsAmazon United States average 4.42 stars
- Average reviews
- 1,360per listing
- Listings tracked
- 17
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Hiya Kids Bedtime Essentials products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
605
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
15%
- Brand 148%
- Brand 213%
- Brand 38%
- Brand 47%
- Brand 55%
- Brand 64%
- Open — no brand owns it (6 brands, 15%)
Demand
Hiya Kids Bedtime Essentials search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Apr, Aug · busiest ÷ quietest = 3.8×
Search terms
Top Hiya Kids Bedtime Essentials search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hiya kids bedtime essentials15K/yr
- genexa sleepology15K/yr
- hiya bedtime essentials for kids12K/yr
- genexa sleep6K/yr
- genexa sleepology adult3K/yr
- sleepology3K/yr
Reviews and returns
What reviews say buyers love and hate about Hiya Kids Bedtime Essentials
We read the reviews and the return reasons for every product selling here.
“Didn't help sleep at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hiya Kids Bedtime Essentials questions
Answered from the same tracked data.









