Hiya Kids Bedtime Essentials
MaybeAn estimated 0.0% of orders come back. But the top 5 products take 65% of clicks, so Hiya Kids Bedtime Essentials is a Maybe.
- Flapen Score
- 61 / 100Top 9% of 14,768 Health & Household niches · +12 vs the category median of 4961
- Market size
- $182K/yr54K searches / yr
- 90-day growth
- +20.7%search demand this quarter
- Competition
- 65%top-5 click share · 12 brands · 605 sellers
Flapen Score
Hiya Kids Bedtime Essentials against its category
The dotted line is the Health & Household average. Past it, Hiya Kids Bedtime Essentials is stronger. Inside it, weaker.
Market
The Hiya Kids Bedtime Essentials market on Amazon at a glance
Shoppers on Amazon United States searched for Hiya Kids Bedtime Essentials 54K times last year and spent an estimated $182K. The top 5 brands take 82% of clicks. Demand peaks in Feb–Apr–Aug. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 15.0% of those searches ended in a purchase.
Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.0% of those searches ended in a purchase. Searches in the last 90 days moved +20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $182K a year.
- Searches, last 12 months
- 54K
- Growth, 90 days vs prior 90
- +20.7%
- Conversion, latest week
- 15.0%
- Market size, estimated
- $182Ka year
- Peak month
- August3.8× the quietest month
- Top search term
- hiya kids bedtime essentials15K searches a year
02 · Price
A sale here is worth $22.64.
Listings sell for $22.64 on average, from $9.32 to $39.16. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $22.64 that is $6K to $11K a year per listing.
- Average price
- $22.64inside the $15 to $100 sweet spot
- Price range
- $9.32–$39.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$11K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #91 within Sleep Aids. It carries 1,360 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #91in Sleep Aids
- Average rating
- 4.26 starsAmazon United States average 4.42 stars
- Average reviews
- 1,360per listing
- Listings tracked
- 17
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Hiya Kids Bedtime Essentials products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Genexa Sleepology for Adults | Melatonin Free Sleep Aid | Promotes Rest | Natural Vanilla & Lavender Flavor | Certified Organic & Non-GMO | Homeopathic Remedy Made Clean | 60 Chewable Tablets
- Price
- $16.26
- Rating
- 4.0/5
- Reviews
- 3,592
- Age
- 10y ago

Genexa Sleepology for Adults | Melatonin Free Sleep Calm Aid |Soothing Natural Vanilla & Lavender Flavor | Certified Organic & Non-GMO | Homeopathic Remedy Made Clean | 180 Chewable Tablets (3 Pack)
- Price
- $39.16
- Rating
- 4.0/5
- Reviews
- 3,592
- Age
- 6y ago

Genexa Sleepology for Children 60 Tablets | Certified Organic & Non-GMO Melatonin-Free Physician Formulated Homeopathic | Sleep Aid for Children
- Price
- $14.69
- Rating
- 4.0/5
- Reviews
- 2,723
- Age
- 8y ago

Hiya Kids Multivitamin 15+ Essential Vitamins & Minerals with Fruits & Veggies for Ages 2+ Supports Growth Development & Immune 0g Sugar 20 Stick Packs for Toddlers & Kids
- Price
- $30.11
- Rating
- 4.3/5
- Reviews
- 345
- Age
- 11mo ago

OLLY Kids Chillax Gummy For a Calm and Relaxed Mood* Magnesium L-Theanine Lemon Balm Extract Chewable Supplement Sherbet Flavored 25 Day Supply - 50 Count (Packaging May Vary)
- Price
- $11.56
- Rating
- 4.4/5
- Reviews
- 5,636
- Age
- 4y ago
Trending
estimated 90-day click momentum
Kids Sleep Gummies NO Melatonin Sleep Aid Gummies w/ Magnesium Glycinate Magnesium Malate L-Theanine Lavender B6 Zinc D3K2 for Restful Sleep Relax Brain & Muscle Immune Support Non-GMO 2Pack
- Price
- $35.06
- Rating
- 4.7/5
- Reviews
- 386
- Age
- 1y ago

Magnesium Glycinate Liquid for Kids - with L-Theanine Omega-3 Vitamin B6 D3 Zinc - Kids Magnesium Drops for Sleep Relaxation Calm & Focus - 2 Fl Oz Strawberry Flavor
- Price
- $17.54
- Rating
- 4.6/5
- Reviews
- 864
- Age
- 1y ago

Hiya Kids Immune Support Vitamin C Elderberry & Beta Glucans for Ages 2+ Delicious Orange Flavor 0g Sugar 20 Stick Packs for Toddlers & Kids
- Price
- $30.14
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 11mo ago

SmartyPants Kids Sleep Zero Melatonin Gummies with L-Theanine Lemon Balm & Magnesium Gluten Free Clean Label Drug Free Sleep Aid Strawberry Flavor 60 Gummies (30 Day Supply)
- Price
- $18.84
- Rating
- 4.2/5
- Reviews
- 117
- Age
- 1y ago

Hiya Kids Multivitamin 15+ Essential Vitamins & Minerals with Fruits & Veggies for Ages 2+ Supports Growth Development & Immune 0g Sugar 20 Stick Packs for Toddlers & Kids
- Price
- $30.11
- Rating
- 4.3/5
- Reviews
- 345
- Age
- 11mo ago
Newest
by launch date
HIYA Kids Multivitamin Tablets 15+ Essential Vitamins & Minerals with Fruits & Veggies for Ages 2+ Supports Growth Development & Immune 0g Sugar 30 Day Supply for Toddlers & Kids
- Price
- $34.87
- Rating
- 3.9/5
- Reviews
- 222
- Age
- 8mo ago

Hiya Kids Multivitamin 15+ Essential Vitamins & Minerals with Fruits & Veggies for Ages 2+ Supports Growth Development & Immune 0g Sugar 20 Stick Packs for Toddlers & Kids
- Price
- $30.11
- Rating
- 4.3/5
- Reviews
- 345
- Age
- 11mo ago

Hiya Kids Immune Support Vitamin C Elderberry & Beta Glucans for Ages 2+ Delicious Orange Flavor 0g Sugar 20 Stick Packs for Toddlers & Kids
- Price
- $30.14
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 11mo ago

SmartyPants Kids Sleep Zero Melatonin Gummies with L-Theanine Lemon Balm & Magnesium Gluten Free Clean Label Drug Free Sleep Aid Strawberry Flavor 60 Gummies (30 Day Supply)
- Price
- $18.84
- Rating
- 4.2/5
- Reviews
- 117
- Age
- 1y ago

Kids Sleep Gummies - Magnesium Glycinate Gummies Melatonin Free Sleep Aid | Magnesium Calcium D3 B6 L Theanine | Kid Melatonin Alternative for Restful Sleep (Pack of 1)
- Price
- $19.97
- Rating
- 4.6/5
- Reviews
- 439
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
605
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
15%
- Genexa48%
- HIYA13%
- OLLY8%
- Zarbee's7%
- SmartyPants5%
- LILICARE4%
- Open — no brand owns it (6 brands, 15%)
Demand
Hiya Kids Bedtime Essentials search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Apr, Aug · busiest ÷ quietest = 3.8×
Search terms
Top Hiya Kids Bedtime Essentials search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hiya kids bedtime essentials15K/yr
- genexa sleepology15K/yr
- hiya bedtime essentials for kids12K/yr
- genexa sleep6K/yr
- genexa sleepology adult3K/yr
- sleepology3K/yr
Reviews and returns
What reviews say buyers love and hate about Hiya Kids Bedtime Essentials
We read the reviews and the return reasons for every product selling here.
“Didn't help sleep at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hiya Kids Bedtime Essentials questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









