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Hiya Kids Bedtime Essentials

Maybe

An estimated 0.0% of orders come back. But the top 5 products take 65% of clicks, so Hiya Kids Bedtime Essentials is a Maybe.

Flapen Score
61
61 / 100
Top 9% of 14,768 Health & Household niches · +12 vs the category median of 49
Market size
$182K/yr54K searches / yr
90-day growth
+20.7%search demand this quarter
Competition
65%top-5 click share · 12 brands · 605 sellers

Flapen Score

Hiya Kids Bedtime Essentials against its category

The dotted line is the Health & Household average. Past it, Hiya Kids Bedtime Essentials is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hiya Kids Bedtime Essentials market on Amazon at a glance

Shoppers on Amazon United States searched for Hiya Kids Bedtime Essentials 54K times last year and spent an estimated $182K. The top 5 brands take 82% of clicks. Demand peaks in Feb–Apr–Aug. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 15.0% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.0% of those searches ended in a purchase. Searches in the last 90 days moved +20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $182K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
+20.7%
Conversion, latest week
15.0%
Market size, estimated
$182Ka year
Peak month
August3.8× the quietest month
Top search term
hiya kids bedtime essentials15K searches a year

02 · Price

A sale here is worth $22.64.

Listings sell for $22.64 on average, from $9.32 to $39.16. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $22.64 that is $6K to $11K a year per listing.

Average price
$22.64inside the $15 to $100 sweet spot
Price range
$9.32–$39.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$6K–$11K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #91 within Sleep Aids. It carries 1,360 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#91in Sleep Aids
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
1,360per listing
Listings tracked
17

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
47 months

Products

Top Hiya Kids Bedtime Essentials products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

605

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

15%

  • Brand 148%
  • Brand 213%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (6 brands, 15%)

Demand

Hiya Kids Bedtime Essentials search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Apr, Aug · busiest ÷ quietest = 3.8×

Search terms

Top Hiya Kids Bedtime Essentials search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hiya kids bedtime essentials15K/yr
  • genexa sleepology15K/yr
  • hiya bedtime essentials for kids12K/yr
  • genexa sleep6K/yr
  • genexa sleepology adult3K/yr
  • sleepology3K/yr

Reviews and returns

What reviews say buyers love and hate about Hiya Kids Bedtime Essentials

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Sleep Quality”
25%of negative reviews mention “Sleep Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“Didn't help sleep at all”
A buyer, on “Sleep Quality”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hiya Kids Bedtime Essentials questions

Answered from the same tracked data.