Hitachi Massager Handheld

Shoppers searched for this 310K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $753K a year.

Searches, last 12 months

310K

Growth, 90 days vs prior 90

-7.0%

Conversion, latest week

2.8%

Market size, estimated

$753Ka year

Peak month

July3.7× the quietest month

Top search term

homedics massager158K searches a year

Listings sell for $85.51 on average, from $11.26 to $246.19. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $85.51 that is $21K to $43K a year per listing.

Average price

$85.51inside the $15 to $100 sweet spot

Price range

$11.26–$246.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$21K–$43K

Returns

5.8%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #4,415 within Electric Massagers. It carries 3,844 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

13.0%

Average rank

#4,415in Electric Massagers

Average rating

4.18 starsAmazon United States average 4.42 stars

Average reviews

3,844per listing

Listings tracked

26

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

29 months