Is Hip Hook profitable to sell on Amazon United States?

Flapen scores Hip Hook 59 out of 100 on Amazon United States, a Maybe. Shoppers spend $2.1M a year across 23 tracked products. 10 of the 12 products launched in the last year cleared the first-year sales bar. Search demand grew +4.8% in the last 90 days.

How competitive is the Hip Hook niche on Amazon United States?

17 brands and 27 sellers compete in Hip Hook on Amazon United States. The top 5 Hip Hook products take 54% of clicks, and the top 5 brands take 66%.

What do buyers complain about in Hip Hook?

Hip Hook buyers on Amazon United States complain most about Pain Relief-Overall, Instructions/User Manual/Troubleshooting, and Value For Money. An estimated 6.0% of orders come back, which is high.

When does demand for Hip Hook peak?

Search demand for Hip Hook on Amazon United States peaks in Dec, and the busiest month runs 1.6× the quietest.

What does it cost to enter the Hip Hook niche?

Hip Hook sells for $48.80 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.88 to $205.22. The average product has 831 reviews, the count a new listing must catch up to.

Hip Hook

Maybe

Shoppers spend an estimated $2.1M a year here. But an estimated 6.0% of orders come back, so Hip Hook is a Maybe.

Filters High Returns

Flapen Score: 59
59 / 100Top 13% of 14,768 Health & Household niches · +10 vs the category median of 49
Market size: $2.1M/yr814K searches / yr
90-day growth: +4.8%search demand this quarter
Competition: 54%top-5 click share · 17 brands · 27 sellers

Flapen Score

Hip Hook against its category

The dotted line is the Health & Household average. Past it, Hip Hook is stronger. Inside it, weaker.

59Maybe

This niche Category average

See the method

Market

The Hip Hook market on Amazon at a glance

Shoppers on Amazon United States searched for Hip Hook 814K times last year and spent an estimated $2.1M. The top 5 brands take 66% of clicks. Demand peaks in Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 814K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months: 814K
Growth, 90 days vs prior 90: +4.8%
Conversion, latest week: 5.4%
Market size, estimated: $2.1Ma year
Peak month: December1.6× the quietest month
Top search term: psoas release tool206K searches a year

02 · Price

A sale here is worth $48.80.

Listings sell for $48.80 on average, from $9.88 to $205.22. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $48.80 that is $73K to $98K a year per listing.

Average price: $48.80inside the $15 to $100 sweet spot
Price range: $9.88–$205.22
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 40K–50K
Units per listing a year: 1,500–2,000
Revenue per listing a year: $73K–$98K
Returns: 6.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #8,362 within Massage Tools. It carries 831 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings: 91%
Prime listings: 100%
Out of stock, average day: 12.7%
Average rank: #8,362in Massage Tools
Average rating: 4.32 starsAmazon United States average 4.42 stars
Average reviews: 831per listing
Listings tracked: 23

04 · Newcomers

10 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months: 12
Successful launches: 10Amazon's first-year sales bar
Average brand age: 43 months

Products

Top Hip Hook products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

29%

Brand 123%
Brand 217%
Brand 311%
Brand 48%
Brand 57%
Brand 65%

Demand

Hip Hook search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Hip Hook search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

psoas release tool206K/yr +11.4%4.8% conv.
psoas muscle release tool74K/yr +16.5%5.4% conv.
hip hook152K/yr -27.8%4.3% conv.
hip flexor release tool75K/yr -19.9%3.3% conv.
psoas38K/yr +9.9%3.9% conv.
thrival deep tissue pro17K/yr +106.6%4.6% conv.
pso rite44K/yr -11.9%7.5% conv.
hip flexor26K/yr +6.2%1.0% conv.
psoas release23K/yr -4.8%3.8% conv.
hip flexor muscle release tool8K/yr +197.5%0.7% conv.

Reviews and returns

What reviews say buyers love and hate about Hip Hook

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Joint Pain”

9%of negative reviews mention “Pain Relief-Overall”

6.0%of orders come back

“the relief wasnt as effective as Id hoped”

A buyer, on “Pain Relief-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Hip Hook questions

Answered from the same tracked data.

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