Hilipert Portable Neck Massager

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.

Searches, last 12 months

140K

Growth, 90 days vs prior 90

-10.0%

Conversion, latest week

1.6%

Market size, estimated

$147Ka year

Peak month

December4.1× the quietest month

Top search term

hizoo117K searches a year

Listings sell for $64.68 on average, from $17.87 to $196.90. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $64.68 that is $0 to $6K a year per listing.

Average price

$64.68inside the $15 to $100 sweet spot

Price range

$17.87–$196.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

7.5%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #8,407 within Electric Massagers. It carries 2,839 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

88%

Out of stock, average day

9.7%

Average rank

#8,407in Electric Massagers

Average rating

4.01 starsAmazon United States average 4.42 stars

Average reviews

2,839per listing

Listings tracked

32

13 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

5Amazon's first-year sales bar

Average brand age

22 months