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Hiking First Aid Kit for Backpack

Maybe

An estimated 0.7% of orders come back. But the products selling today already average 4.7★, so Hiking First Aid Kit for Backpack is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$348K/yr207K searches / yr
90-day growth
+41.1%search demand this quarter
Competition
59%top-5 click share · 14 brands · 25 sellers

Flapen Score

Hiking First Aid Kit for Backpack against its category

The dotted line is the Health & Household average. Past it, Hiking First Aid Kit for Backpack is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hiking First Aid Kit for Backpack market on Amazon at a glance

Shoppers on Amazon United States searched for Hiking First Aid Kit for Backpack 207K times last year and spent an estimated $348K. The top 5 brands take 81% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +41.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $348K a year.

Searches, last 12 months
207K
Growth, 90 days vs prior 90
+41.1%
Conversion, latest week
6.8%
Market size, estimated
$348Ka year
Peak month
July3.1× the quietest month
Top search term
hiking first aid kit for backpack42K searches a year

02 · Price

A sale here is worth $24.73.

Listings sell for $24.73 on average, from $7.30 to $49.95. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $24.73 that is $6K to $12K a year per listing.

Average price
$24.73inside the $15 to $100 sweet spot
Price range
$7.30–$49.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #65 within First Aid Kits. It carries 3,154 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#65in First Aid Kits
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
3,154per listing
Listings tracked
26

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
54 months

Products

Top Hiking First Aid Kit for Backpack products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

$0$17K$35K$52K$70K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

25

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 94%

Open market

15%

  • Adventure Medical Kits27%
  • Vriexsd22%
  • RHINO RESCUE20%
  • Protect Life7%
  • EVERLIT4%
  • AMORNING4%
  • Open — no brand owns it (8 brands, 15%)

Demand

Hiking First Aid Kit for Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.1×

Search terms

Top Hiking First Aid Kit for Backpack search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hiking first aid kit for backpack42K/yr
  • backpacking first aid kit39K/yr
  • wilderness first aid kit20K/yr
  • hiking emergency kit11K/yr
  • edc first aid kit18K/yr
  • small first aid kit for hiking13K/yr
  • hiking medical kit9K/yr
  • bike first aid kit9K/yr
  • first aid kit backpacking10K/yr
  • backcountry first aid kit6K/yr

Reviews and returns

What reviews say buyers love and hate about Hiking First Aid Kit for Backpack

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Value For Money”
21%of negative reviews mention “Size-Overall”
0.7%of orders come back
“Bag is small”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hiking First Aid Kit for Backpack questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data