High Fluoride Toothpaste

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $247K a year.

Searches, last 12 months

184K

Growth, 90 days vs prior 90

+4.3%

Conversion, latest week

6.4%

Market size, estimated

$247Ka year

Peak month

January2.2× the quietest month

Top search term

carifree toothpaste69K searches a year

Listings sell for $20.97 on average, from $6.90 to $58.58. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $20.97 that is $31K to $42K a year per listing.

Average price

$20.97inside the $15 to $100 sweet spot

Price range

$6.90–$58.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,500–2,000

Revenue per listing a year

$31K–$42K

Returns

0.3%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #242 within Toothpaste. It carries 7,036 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

83%

Out of stock, average day

2.6%

Average rank

#242in Toothpaste

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

7,036per listing

Listings tracked

12

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

64 months