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52

hidradenitis suppurativa soap

Worth a look

Shows low returns (0.4%), but a small market ($99K/yr) keeps it on the watch list.

Market size 25Growth 51Conversion 69Competition 47Returns 98Price range 76Avg price 95Brand share 28Review moat 27Quality gap 37

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible$25.17

avg listing price — sweet spot $15–$100

Price range

Great$5.60–$44.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Growth

Good+22.1%

90-day search growth — must beat 0% to launch

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,842.87

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$99K

$99K/yr · 62K searches

According to Flapen's Amazon United States niche tracking, hidradenitis suppurativa soap is a $99K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 52/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

hidradenitis suppurativa soap market data

Units sold / yr
5K–6K
avg 100–250/product
Revenue / yr
$126K–$151K
units × avg price
Conversion rate
6.3%
Avg BSR
#405
Page quality
0%
Prime
91%
Sponsored
87%
Out of stock
0.0%
Avg brand age
71 months
Avg seller age
150 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

102

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

9%

  • CLn69%
  • Generic6%
  • Mölnlycke6%
  • SOME BY MI4%
  • Katialis3%
  • Hibiclens3%
  • Open — no brand owns it (4 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 88 weeks — +22.1% search growth over the last 90 days.
6K4KPrime Day '25Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 4.6×

Top hidradenitis suppurativa soap search terms

  • cln33K/yr
  • hidradenitis suppurativa soap8K/yr
  • hidradenitis suppurativa body wash5K/yr
  • hs body wash8K/yr
  • hs soap6K/yr
  • clm2K/yr
All search terms

Top hidradenitis suppurativa soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$10K20%$20K30%$30K40%$39K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

What buyers say about hidradenitis suppurativa soap

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“Good product, worked as advertised”

Smell11%

“No odd smells”

Efficiency10%

“Works ok”

Cleansing8%

“Rinses clean”

Advertised Vs Actual Product7%

“Exactly as pictured”

Value For Money6%

“Good deal”

Suitability Combination Skin5%

“great for the skin”

Soft Feel4%

“keeps my skin soft”

Ease Of Cleaning3%

“Good Cleanser”

Ease Of Use3%

“Extremely easy to use in the shower”

What buyers complain about

Smell14%

“Odd smell”

Allergies10%

“Allergic reaction”

Value For Money10%

“expensive”

Functionality-Overall9%

“No result”

Size-Overall5%

“Bottle was smaller than expected”

Moist/Dry5%

“A little drying to be expected”

Skin Health3%

“Dried my skin out & burned me”

Leak-Proof2%

“Leaking”

Sensitivity-Overall1%

“Product may be too harsh for sensitive skin”

Quality-Overall1%

“Junk”

Top return reasons

Leak-Proof21%
Size-Overall17%
Smell12%
Advertised Vs Actual Product9%
Functionality-Overall9%
Value For Money9%
Product Condition3%
Motor Power3%
Defective Material/Parts2%
Moist/Dry2%

Common questions

Is hidradenitis suppurativa soap profitable to sell on Amazon United States?
The niche generates $99K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +22.1%. Flapen's verdict: Worth a look (52/100).
How competitive is the hidradenitis suppurativa soap niche?
10 brands and 102 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in hidradenitis suppurativa soap?
Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.4%.
When does demand for hidradenitis suppurativa soap peak?
Demand peaks in Jul–Aug–Sep; the busiest month runs 4.6× the quietest.
What does it cost to enter the hidradenitis suppurativa soap niche?
Listings span $5.60–$44.54; the average listing price is $25.17 (sweet spot $15–$100). The average incumbent carries 3,843 reviews — the moat a new listing must climb.