Is hidradenitis suppurativa profitable to sell on Amazon United States?

The niche generates $1.0M/yr across 7 tracked products. 90-day search growth is +2.5%. Flapen's verdict: Worth a look (51/100).

How competitive is the hidradenitis suppurativa niche?

4 brands and 6 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in hidradenitis suppurativa?

Top complaints mined from reviews: Functionality-Overall, Value For Money, Allergies. The return rate is 0.2%.

When does demand for hidradenitis suppurativa peak?

Demand peaks in Jul; the busiest month runs 2.4× the quietest.

What does it cost to enter the hidradenitis suppurativa niche?

Listings span $12.82–$44.54; the average listing price is $28.14 (sweet spot $15–$100). The average incumbent carries 4,745 reviews — the moat a new listing must climb.

Hidradenitis Suppurativa

Worth a look

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Incredible$28.14

avg listing price — sweet spot $15–$100

Price range

Great$12.82–$44.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.9%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.0M

$1.0M/yr · 360K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+2.5%

90-day search growth — must beat 0% to launch

Review moat

Bad4,745.43

avg incumbent reviews — the moat a new listing must climb

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Is hidradenitis suppurativa profitable on Amazon?

According to Flapen's Amazon United States niche tracking, hidradenitis suppurativa is a $1.0M/yr Amazon United States market (360K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Worth a look — 51/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

hidradenitis suppurativa market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 30K–40K; avg 3,000–4,000/product
Revenue / yr: $844K–$1.1M; units × avg price
Conversion rate: 9.9%
Avg BSR: #202
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 3.9%
Avg brand age: 65 months
Avg seller age: 143 days

Competition: brands, sellers & click share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

CLn80%
MyMagicHealer12%
Easment4%
Owell Naturals4%

hidradenitis suppurativa demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.5% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 2.4×

Open Trend

Top hidradenitis suppurativa search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cln wash body wash82K/yr +20.5%19.3% conv.
hidradenitis suppurativa90K/yr -30.4%2.4% conv.
cln33K/yr +18.1%6.4% conv.
hidradenitis suppurativa cream14K/yr +119.2%4.7% conv.
cln body wash24K/yr +11.9%14.4% conv.
hidradenitis suppurativa kit23K/yr -0.1%2.9% conv.
hidradenitis suppurativa pads14K/yr +43.3%0.5% conv.
hidradenitis suppurativa treatments25K/yr -53.2%2.9% conv.
cln wash10K/yr +22.6%11.1% conv.
hidradenitis suppurativa soap8K/yr +26.2%1.0% conv.

All search terms

Top hidradenitis suppurativa products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CLn BodyWash - Non-Drying Body Wash For Compromised Skin Prone to Eczema Dermatitis Rash & Hidradenitis Suppurativa Fragrance-Free & Paraben-Free 8 fl oz.

CLn$35.654.6★4,292 rev

CLn SportWash High-Performance Sport Body Wash For Men & Women Prone to Body Odor Foot Odor Ringworm Folliculitis & Back Acne Fragrance-Free & Paraben-Free 12 fl. oz.

CLn$44.544.6★1,181 rev

MyMagicHealer Universal Flare Care Solution for Everyday Skin Flare-Ups | Drawing Salve for Boils & Cysts Hidradenitis Suppurativa Folliculitis | Irritated Skin and Chafing Relief 1 oz

MyMagicHealer$26.634.4★3,661 rev

CLn BodyWash Non-Drying Body Wash Preserved with Sodium Hypochlorite For Compromised Skin Prone to Eczema Dermatitis Rash & Hidradenitis Suppurativa Fragrance-Free & Paraben-Free 3 fl oz

CLn$21.844.6★4,292 rev

Hidradenitis Suppurativa Flare Defense Balm Cooling Formula: 2oz Daily Protection for Flare-Prone Bump-Prone Friction-Prone Skin Non-Greasy Non-Staining Microsilver BG Zinc Oxide & Botanicals

Easment$19.954.2★93 rev

Newest

by launch date

CLn ProStrength Wash - PH-Balanced and Formulated for Daily Use with Salicylic Acid to Cleanse and Exfoliate Normal to Oily Skin for Men and Women with Body Odor 8 fl oz.

CLn$35.5464 rev

1y ago

Hidradenitis Suppurativa Flare Defense Balm Cooling Formula: 2oz Daily Protection for Flare-Prone Bump-Prone Friction-Prone Skin Non-Greasy Non-Staining Microsilver BG Zinc Oxide & Botanicals

Easment$19.9593 rev

1y ago

MyMagicHealer Universal Flare Care Solution for Everyday Skin Flare-Ups | Drawing Salve for Boils & Cysts Hidradenitis Suppurativa Folliculitis | Irritated Skin and Chafing Relief 1 oz

MyMagicHealer$26.633,661 rev

2y ago

CLn SportWash High-Performance Sport Body Wash For Men & Women Prone to Body Odor Foot Odor Ringworm Folliculitis & Back Acne Fragrance-Free & Paraben-Free 12 fl. oz.

CLn$44.541,181 rev

5y ago

CLn BodyWash - Non-Drying Body Wash For Compromised Skin Prone to Eczema Dermatitis Rash & Hidradenitis Suppurativa Fragrance-Free & Paraben-Free 8 fl oz.

CLn$35.654,292 rev

10y ago

What reviews say buyers love and hate about hidradenitis suppurativa

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency19%

“Works ok”

Quality-Overall14%

“Excellent product,easy to use, it's like a balm for your face”

Smell8%

“No strong smell or anything”

Advertised Vs Actual Product8%

“Just as described”

Value For Money6%

“Worth every penny”

Allergies3%

“No irritation”

Ease Of Application3%

“Application is pretty straight forward”

Skin Health2%

“My skin looks so much better”

Hair Growth2%

“It helped with an in grown hair very fast”

Ease Of Use2%

“convenient it is to use”

What buyers complain about

Functionality-Overall27%

“Barely works”

Value For Money13%

“Expensive”

Allergies7%

“had a allergic reaction”

Pain Relief-Overall7%

“it doesnt help with pain or anything”

Size-Overall5%

“The bottle is small”

Smell4%

“has a very subtle fragrance”

Skin Health3%

“this is how bad it made my skin”

Quality-Overall3%

“Garbage Product”

Advertised Vs Actual Product2%

“Wasnt as good as advertised”

Inflammation2%

“Made my cyst worse I had to rush to the urgent care”

Top return reasons

Functionality-Overall27%

Leak-Proof13%

Advertised Vs Actual Product11%

Value For Money10%

Size-Overall8%

Smell7%

Product Condition4%