Skip to content

Hibiclens Wipes

Fail

The top 5 products take 80% of clicks, so Hibiclens Wipes is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$92K/yr62K searches / yr
90-day growth
-0.9%search demand this quarter
Competition
80%top-5 click share · 9 brands · 60 sellers

Flapen Score

Hibiclens Wipes against its category

The dotted line is the Health & Household average. Past it, Hibiclens Wipes is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hibiclens Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for Hibiclens Wipes 62K times last year and spent an estimated $92K. The top 5 brands take 87% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
5.6%
Market size, estimated
$92Ka year
Top search term
hibiclens wipes37K searches a year

02 · Price

A sale here is worth $26.58.

Listings sell for $26.58 on average, from $7.23 to $68.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $26.58 that is $7K to $13K a year per listing.

Average price
$26.58inside the $15 to $100 sweet spot
Price range
$7.23–$68.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$7K–$13K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #588 within Bathroom Safety, Aids & Accessories. It carries 1,473 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
58%
Out of stock, average day
0.5%
Average rank
#588in Bathroom Safety, Aids & Accessories
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
1,473per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Hibiclens Wipes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

$0$14K$28K$41K$55K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

60

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

8%

  • SPPRANDOM46%
  • Mölnlycke12%
  • HiBi12%
  • Sage8%
  • Hibiclens8%
  • McKesson5%
  • Open — no brand owns it (3 brands, 8%)

Demand

Hibiclens Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.1× · 8 of 12 months tracked

Search terms

Top Hibiclens Wipes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hibiclens wipes37K/yr
  • hibi incense matches8K/yr
  • hibi7K/yr
  • hibiclens towelettes4K/yr
  • hibi incense3K/yr
  • hibiclens wipes for humans2K/yr

Reviews and returns

What reviews say buyers love and hate about Hibiclens Wipes

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Bottle was smaller than expected”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hibiclens Wipes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data