Hibiclens Wipes
FailThe top 5 products take 80% of clicks, so Hibiclens Wipes is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $92K/yr62K searches / yr
- 90-day growth
- -0.9%search demand this quarter
- Competition
- 80%top-5 click share · 9 brands · 60 sellers
Flapen Score
Hibiclens Wipes against its category
The dotted line is the Health & Household average. Past it, Hibiclens Wipes is stronger. Inside it, weaker.
Market
The Hibiclens Wipes market on Amazon at a glance
Shoppers on Amazon United States searched for Hibiclens Wipes 62K times last year and spent an estimated $92K. The top 5 brands take 87% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.
- Searches, last 12 months
- 62K
- Growth, 90 days vs prior 90
- -0.9%
- Conversion, latest week
- 5.6%
- Market size, estimated
- $92Ka year
- Top search term
- hibiclens wipes37K searches a year
02 · Price
A sale here is worth $26.58.
Listings sell for $26.58 on average, from $7.23 to $68.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $26.58 that is $7K to $13K a year per listing.
- Average price
- $26.58inside the $15 to $100 sweet spot
- Price range
- $7.23–$68.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$13K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #588 within Bathroom Safety, Aids & Accessories. It carries 1,473 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 58%
- Out of stock, average day
- 0.5%
- Average rank
- #588in Bathroom Safety, Aids & Accessories
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 1,473per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Hibiclens Wipes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
9 flat
Sellers
60
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
8%
- Brand 146%
- Brand 212%
- Brand 312%
- Brand 48%
- Brand 58%
- Brand 65%
- Open — no brand owns it (3 brands, 8%)
Demand
Hibiclens Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.1× · 8 of 12 months tracked
Search terms
Top Hibiclens Wipes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hibiclens wipes37K/yr
- hibi incense matches8K/yr
- hibi7K/yr
- hibiclens towelettes4K/yr
- hibi incense3K/yr
- hibiclens wipes for humans2K/yr
Reviews and returns
What reviews say buyers love and hate about Hibiclens Wipes
We read the reviews and the return reasons for every product selling here.
“Bottle was smaller than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hibiclens Wipes questions
Answered from the same tracked data.