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Herpes Test

Fail

The top 5 products take 95% of clicks, so Herpes Test is a Fail.

Flapen Score
38
38 / 100
Ranks 13,006 of 14,768 Health & Household niches · −11 vs the category median of 49
Market size
$70K/yr90K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
95%top-5 click share · 6 brands · 21 sellers

Flapen Score

Herpes Test against its category

The dotted line is the Health & Household average. Past it, Herpes Test is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Herpes Test market on Amazon at a glance

Shoppers on Amazon United States searched for Herpes Test 90K times last year and spent an estimated $70K. The top 5 brands take 97% of clicks. Demand peaks in Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
1.4%
Market size, estimated
$70Ka year
Peak month
November1.5× the quietest month
Top search term
herpes test kit at home43K searches a year

02 · Price

A sale here is worth $54.41.

Listings sell for $54.41 on average, from $10.24 to $108.56. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $54.41 that is $5K to $14K a year per listing.

Average price
$54.41inside the $15 to $100 sweet spot
Price range
$10.24–$108.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$5K–$14K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #84 within Home Tests. It carries 4,931 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#84in Home Tests
Average rating
4.11 starsAmazon United States average 4.42 stars
Average reviews
4,931per listing
Listings tracked
7

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Herpes Test products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

21

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Brand 160%
  • Brand 221%
  • Brand 311%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Herpes Test search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Herpes Test search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • herpes test kit at home43K/yr
  • hsv test kit at home17K/yr
  • herpes test19K/yr
  • herpes test kit5K/yr
  • hsv test4K/yr
  • hsv2 test kit2K/yr

Reviews and returns

What reviews say buyers love and hate about Herpes Test

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Ease Of Use”
23%of negative reviews mention “Functionality-Overall”
0.2%of orders come back
“Did not work well”
A buyer, on “Functionality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Herpes Test questions

Answered from the same tracked data.