Is herbatonin profitable to sell on Amazon United States?

The niche generates $73K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Skip it (45/100).

How competitive is the herbatonin niche?

3 brands and 454 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in herbatonin?

Top complaints mined from reviews: Sleep Quality, Dosage, Size-Overall. The return rate is 0.0%.

When does demand for herbatonin peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the herbatonin niche?

Listings span $17.61–$49.59; the average listing price is $28.97 (sweet spot $15–$100). The average incumbent carries 392 reviews — the moat a new listing must climb.

Herbatonin

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$28.97

avg listing price — sweet spot $15–$100

Price range

Incredible$17.61–$49.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great11.7%

search→purchase rate — share of searches ending in a sale

Review moat

Great391.8

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.3%

90-day search growth — must beat 0% to launch

Market size

Bad$73K

$73K/yr · 21K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Is herbatonin profitable on Amazon?

According to Flapen's Amazon United States niche tracking, herbatonin is a $73K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

herbatonin market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–4K; avg 500–750/product
Revenue / yr: $87K–$116K; units × avg price
Conversion rate: 11.7%
Avg BSR: #1,108
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 89 months
Avg seller age: 169 days

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

454

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Herbatonin76%
Natural Health International21%
New Chapter3%

herbatonin demand & seasonality

Weekly Amazon search volume, last 100 weeks — -10.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top herbatonin search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

herbatonin12K/yr -6.9%11.9% conv.
herbatonin 0.3mg plant melatonin 90 30mg capsules5K/yr -14.7%19.9% conv.
plant based melatonin3K/yr -19.4%3.3% conv.
herbatonin 3 mg2K/yr -9.6%22.5% conv.

All search terms

Top herbatonin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Herbatonin 0.3 mg Low Dose Plant Based Melatonin for Sleep Support 90 Vegan Capsules

Herbatonin$17.944.2★789 rev

Herbatonin 3mg - The First Phyto-Melatonin (Natural Plant Melatonin) for Sleep Cycle Body Clock and Circadian Rhythm Support for Jet Lag Shift Work and Sleeplessness 60 Vegan Capsules

Natural Health International$26.864.4★234 rev

Herbatonin 3 mg Plant Based Melatonin for Jet Lag Shift Work & Sleep Support* Circadian Rhythm Supplement with Naturally Occurring Melatonin from Plants 120 Vegan Capsules

Herbatonin$49.594.5★116 rev

Herbatonin 0.3 mg The First Plant-Based Natural Melatonin Supplement (Phyto-Melatonin) - Low Dose Sleep Aid Supports Circadian Rhythm & Cellular Health 180 Capsules (180 Day Supply)

Herbatonin$32.844.2★789 rev

New Chapter Plant Melatonin 2mg - Sleep Aid for Adults with No Next-Day Grogginess Nature-Inspired Sleep Formula Made with Melatonin from Tomato + Tart Cherry & Ashwagandha Non-GMO 30ct

New Chapter$17.614.6★31 rev

Newest

by launch date

New Chapter Plant Melatonin 2mg - Sleep Aid for Adults with No Next-Day Grogginess Nature-Inspired Sleep Formula Made with Melatonin from Tomato + Tart Cherry & Ashwagandha Non-GMO 30ct

New Chapter$17.6131 rev

8mo ago

Herbatonin 3 mg Plant Based Melatonin for Jet Lag Shift Work & Sleep Support* Circadian Rhythm Supplement with Naturally Occurring Melatonin from Plants 120 Vegan Capsules

Herbatonin$49.59116 rev

5y ago

Herbatonin 0.3 mg The First Plant-Based Natural Melatonin Supplement (Phyto-Melatonin) - Low Dose Sleep Aid Supports Circadian Rhythm & Cellular Health 180 Capsules (180 Day Supply)

Herbatonin$32.84789 rev

5y ago

Herbatonin 3mg - The First Phyto-Melatonin (Natural Plant Melatonin) for Sleep Cycle Body Clock and Circadian Rhythm Support for Jet Lag Shift Work and Sleeplessness 60 Vegan Capsules

Natural Health International$26.86234 rev

14y ago

Herbatonin 0.3 mg Low Dose Plant Based Melatonin for Sleep Support 90 Vegan Capsules

Herbatonin$17.94789 rev

14y ago

What reviews say buyers love and hate about herbatonin

What buyers praise and complain about, mined from review topics.

What buyers love

Sleep Quality25%

“it helps me sleep well”

Dosage9%

“I found that its enough of a dose to be effective for my needs”

Vegan/Organic7%

“nature-inspired ingredients”

Ingredients-Overall5%

“I like the ingredients in this blend”

Soft Feel4%

“very gentle”

Quality-Overall4%

“No complaints there”

Ease Of Use4%

“easy to use”

Ease Of Chewing/Swallowing3%

“The capsules are easy to take”

Natural Ingredients3%

“I like knowing it is made from plants”

Compatibility-Overall3%

“Work great along with my other drug”

What buyers complain about

Sleep Quality30%

“deprived me of the little sleep I get”

Dosage9%

“I wasn't expecting these to be tablets which I don't usually prefer”

Size-Overall6%

“the tablets are small”

Certifications6%

“contraindicated by my physician ordered not to take”

Vitamin3%

“I think it can be hard to rate vitamins because they can have different effects for different people”

Taste-Overall2%

“The taste seems pretty tasteless to me”

Magnesium2%

“I do not feel like I did while on nightly magnesium”

Value For Money1%

“new chapter's pricing can often be a bit higher than other similar supplements”

Pain Relief-Overall1%

“Does not help with pain relief”

Functionality-Overall1%

“But Results May Vary”

Common herbatonin questions

Is herbatonin profitable to sell on Amazon United States?: The niche generates $73K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Skip it (45/100).
How competitive is the herbatonin niche?: 3 brands and 454 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in herbatonin?: Top complaints mined from reviews: Sleep Quality, Dosage, Size-Overall. The return rate is 0.0%.
When does demand for herbatonin peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the herbatonin niche?: Listings span $17.61–$49.59; the average listing price is $28.97 (sweet spot $15–$100). The average incumbent carries 392 reviews — the moat a new listing must climb.