Herbal Sleep Aid
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -17.0% this quarter, so Herbal Sleep Aid is a Maybe.
- Flapen Score
- 64 / 100Top 5% of 14,768 Health & Household niches · +15 vs the category median of 4964
- Market size
- $87K/yr60K searches / yr
- 90-day growth
- -17.0%search demand this quarter
- Competition
- 24%top-5 click share · 52 brands · 712 sellers
Flapen Score
Herbal Sleep Aid against its category
The dotted line is the Health & Household average. Past it, Herbal Sleep Aid is stronger. Inside it, weaker.
Market
The Herbal Sleep Aid market on Amazon at a glance
Shoppers on Amazon United States searched for Herbal Sleep Aid 60K times last year and spent an estimated $87K. The top 5 brands take 25% of clicks. Demand peaks in Oct. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.
- Searches, last 12 months
- 60K
- Growth, 90 days vs prior 90
- -17.0%
- Conversion, latest week
- 5.8%
- Market size, estimated
- $87Ka year
- Peak month
- October1.8× the quietest month
- Top search term
- sleep support supplement15K searches a year
02 · Price
A sale here is worth $24.56.
Listings sell for $24.56 on average, from $8.90 to $63.45. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $24.56 that is $0 to $2K a year per listing.
- Average price
- $24.56inside the $15 to $100 sweet spot
- Price range
- $8.90–$63.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #436 within Valerian. It carries 4,895 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 1.6%
- Average rank
- #436in Valerian
- Average rating
- 4.23 starsAmazon United States average 4.42 stars
- Average reviews
- 4,895per listing
- Listings tracked
- 64
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Herbal Sleep Aid products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
52 falling
Sellers
712
Top-5 brand share
25%
Top 20: 68%
Top-5 click share
24%
Top 20: 62%
Open market
71%
- Brand 110%
- Brand 24%
- Brand 34%
- Brand 44%
- Brand 54%
- Brand 64%
Demand
Herbal Sleep Aid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.8×
Search terms
Top Herbal Sleep Aid search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sleep support supplement15K/yr
- herbal sleep aid11K/yr
- organic sleep aid9K/yr
- sleep supplements for women10K/yr
- herbal sleep aids for adults7K/yr
- sleep vitamin3K/yr
- natural sleep supplement4K/yr
- natural sleep aids for women585/yr
Reviews and returns
What reviews say buyers love and hate about Herbal Sleep Aid
We read the reviews and the return reasons for every product selling here.
“Did Not Help With Sleep”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Herbal Sleep Aid questions
Answered from the same tracked data.









