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Herbal Sleep Aid

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -17.0% this quarter, so Herbal Sleep Aid is a Maybe.

Flapen Score
64
64 / 100
Top 5% of 14,768 Health & Household niches · +15 vs the category median of 49
Market size
$87K/yr60K searches / yr
90-day growth
-17.0%search demand this quarter
Competition
24%top-5 click share · 52 brands · 712 sellers

Flapen Score

Herbal Sleep Aid against its category

The dotted line is the Health & Household average. Past it, Herbal Sleep Aid is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Herbal Sleep Aid market on Amazon at a glance

Shoppers on Amazon United States searched for Herbal Sleep Aid 60K times last year and spent an estimated $87K. The top 5 brands take 25% of clicks. Demand peaks in Oct. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-17.0%
Conversion, latest week
5.8%
Market size, estimated
$87Ka year
Peak month
October1.8× the quietest month
Top search term
sleep support supplement15K searches a year

02 · Price

A sale here is worth $24.56.

Listings sell for $24.56 on average, from $8.90 to $63.45. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $24.56 that is $0 to $2K a year per listing.

Average price
$24.56inside the $15 to $100 sweet spot
Price range
$8.90–$63.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #436 within Valerian. It carries 4,895 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#436in Valerian
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
4,895per listing
Listings tracked
64

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
66 months

Products

Top Herbal Sleep Aid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

52 falling

Sellers

712

Top-5 brand share

25%

Top 20: 68%

Top-5 click share

24%

Top 20: 62%

Open market

71%

  • Brand 110%
  • Brand 24%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Herbal Sleep Aid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 1.8×

Search terms

Top Herbal Sleep Aid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sleep support supplement15K/yr
  • herbal sleep aid11K/yr
  • organic sleep aid9K/yr
  • sleep supplements for women10K/yr
  • herbal sleep aids for adults7K/yr
  • sleep vitamin3K/yr
  • natural sleep supplement4K/yr
  • natural sleep aids for women585/yr

Reviews and returns

What reviews say buyers love and hate about Herbal Sleep Aid

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Sleep Quality”
29%of negative reviews mention “Sleep Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“Did Not Help With Sleep”
A buyer, on “Sleep Quality”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Herbal Sleep Aid questions

Answered from the same tracked data.