Is herbal salve profitable to sell on Amazon United States?

The niche generates $2K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Skip it (43/100).

How competitive is the herbal salve niche?

15 brands and 53 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in herbal salve?

Top complaints mined from reviews: Functionality-Overall, Pain Relief-Overall, Allergies. The return rate is 0.1%.

When does demand for herbal salve peak?

Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 5.5× the quietest.

What does it cost to enter the herbal salve niche?

Listings span $10.53–$27.97; the average listing price is $16.18 (sweet spot $15–$100). The average incumbent carries 2,109 reviews — the moat a new listing must climb.

herbal salve

Skip it

A small market ($2K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great$16.18

avg listing price — sweet spot $15–$100

Price range

Good$10.53–$27.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,109

avg incumbent reviews — the moat a new listing must climb

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-12.3%

90-day search growth — must beat 0% to launch

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$2K

$2K/yr · 10K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, herbal salve is a $2K/yr Amazon United States market (10K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 43/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

herbal salve market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $8K–$12K; units × avg price
Conversion rate: 1.2%
Avg BSR: #1,005
Page quality: 0%
Prime: 94%
Sponsored: 94%
Out of stock: 7.3%
Avg brand age: 95 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

29%

WEERSHUN29%
ETUIH15%
Ora's Amazing Herbal8%
Kuumba Made7%
Deuiosna7%
Traverse Bay Bath and Body5%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -12.3% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.5×

Open Trend

Top herbal salve search terms

herbal salve8K/yr -7.8%5.0% conv.
barbara oneill comfrey herbal salve458/yr -18.5%1.4% conv.
herbal healing salve782/yr -21.0%3.2% conv.
herbal salve comfrey627/yr -39.1%9.2% conv.
organic herbal salve381/yr -30.2%3.4% conv.
herbal salve barbara oneill201/yr +350.0%11.1% conv.
organic herbal salve barbara oneill5/yr +0.0%0.0% conv.
organic herbal salve 4oz29/yr -66.7%0.0% conv.

All search terms

Top herbal salve products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Organic Herbal Salve 4oz - Comfrey Organic Herbal Salve 2 Bottles

WEERSHUN$18.163.8★183 rev

ETUIH Organic Herbal Salve Comfrey Organic Herbal Salve Cream Ointment 4oz (1PCS)

ETUIH$11.483.8★161 rev

Deuiosna Organic Herbal Salve 4oz - Comfrey Organic Herbal Salve (2pcs)

Deuiosna$15.833.6★249 rev

Oras Amazing Herbal Touchy Skin Salve Eczema Cream for Kids and Adults Natural Sensitive Skin Treatment Itch Cream Calendula Ointment Dry Skin Balm Fragrance Free 1 oz Travel Size

Ora's Amazing Herbal$18.804.3★6,277 rev

All-Purpose Herbal Healing Salve. With a range of herbs for supporting skin health.

Traverse Bay Bath and Body$11.564.5★169 rev

Newest

by launch date

Organic Meadow Herbals Skin Healer Salve 2oz USDA Certified Organic. For Eczema Cuts Burns Itchy dry Skin. Woman-owned & Operated Since 1994.

Indian Meadow Herbals$24.6925 rev

7mo ago

Wild Healing Comfrey Salve Concentrated Herbal Balm with Arnica Magnesium & MSM Soothing Botanical Cream for Joints Muscles & Dry Skin 4.23 oz

Wild Healing$23.27158 rev

11mo ago

DNA Organics Comfrey Salve Ointment 2oz Organic Herbal Salve for Bones Muscles Joints Knees Skin & Tattoo Care. Herbal Balm for Soothing Relief. Handcrafted Slow-Infused No Chemical Fillers

Wild Castle$19.02665 rev

1y ago

Deuiosna Organic Herbal Salve 4oz - Comfrey Organic Herbal Salve (2pcs)

Deuiosna$15.83249 rev

2y ago

ETUIH Organic Herbal Salve Comfrey Organic Herbal Salve Cream Ointment 4oz (1PCS)

ETUIH$11.48161 rev

2y ago

What buyers say about herbal salve

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency17%

“Works fast”

Quality-Overall15%

“Excellent Product”

Smell11%

“This smells earthy”

Advertised Vs Actual Product8%

“Just as described”

Value For Money5%

“Good price”

Allergies3%

“No irritation”

Ease Of Application3%

“easy application”

Ease Of Use3%

“easy to use”

Absorbency2%

“It absorbs well”

Hair Growth2%

“It helped with an in grown hair very fast”

What buyers complain about

Functionality-Overall22%

“Barely works”

Pain Relief-Overall8%

“No pain relief”

Allergies7%

“had a allergic reaction”

Size-Overall7%

“was pretty big”

Smell5%

“the he salve had a cat urine odor to it”

Value For Money5%

“WASTE OF MONEY”

Skin Health3%

“cysts under your skin”

Advertised Vs Actual Product3%

“Not same product”

Quality-Overall3%

“Garbage Product”

Stain Resistance3%

“It was a deep green color and stained, which it didnt do before”

Top return reasons

Stain Resistance19%

Functionality-Overall16%

Advertised Vs Actual Product14%

Color10%

Leak-Proof7%

Ingredients-Overall7%