hemp protein powder
Worth a lookShows low returns (0.0%), but soft demand (+1.1% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$25.57avg listing price — sweet spot $15–$100
Price range
Great$5.80–$50.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Market size
Good$381K$381K/yr · 284K searches
Review moat
Okay1,852.05avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, hemp protein powder is a $381K/yr Amazon United States market (284K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
hemp protein powder market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- $511K–$639K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #51
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 80 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
602
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
9%
- Nutiva26%
- 365 by Whole Foods Market22%
- Manitoba Harvest17%
- Anthony's16%
- Cantein5%
- Sunwarrior4%
- Open — no brand owns it (5 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top hemp protein powder search terms
- hemp protein powder113K/yr
- hemp protein34K/yr
- hemp protein powder organic22K/yr
- 365 protein powder17K/yr
- organic hemp protein powder16K/yr
- hemp powder13K/yr
- whole foods protein powder12K/yr
- nutiva hemp protein powder13K/yr
- hemp seed protein powder11K/yr
- whole foods protein5K/yr
Top hemp protein powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
365 by Whole Foods Market Organic Hemp Protein Powder Unflavored 16 oz
365 by Whole Foods Market$12.884.2★886 rev
Anthonys Organic Hemp Seed Protein Powder 1 lb Cold Pressed Gluten Free Non GMO Fine Powder
Anthony's$14.334.6★1,285 rev
Just Hemp Foods Hemp Protein Powder Plus Fiber Non-GMO Verified with 11g of Protein & 11g of Fiber per Serving 16 oz - Packaging May Vary
Manitoba Harvest$7.434.3★3,817 rev
Nutiva Organic Cold-Pressed Raw Hemp Seed Protein Powder Peak Protein 16 Ounce USDA Organic Non-GMO Whole 30 Approved Vegan Gluten-Free & Keto Plant Protein with Essential Amino Acids
Nutiva$19.024.4★6,826 rev
Nutiva USDA Organic Cold-Pressed Raw Hemp Seed Plant Protein with Hi-Fiber and Essential Amino Acids Powder Non-GMO Whole 30 Approved Vegan Gluten-Free & Keto 16 Oz
Nutiva$18.234.4★3,978 rev
Newest
by launch date
Cantein Organic Hemp Protein Powder Vegan Plant Based Unflavored 1Serving
Cantein$5.8049 rev
Cantein Organic Hemp Protein Powder Vegan Plant Based Vanilla 700g
Cantein$50.2487 rev
TUPAXA USDA Organic Hemp Protein Powder for Women & Men - Unflavored Pure Natural - Plant Based Powder Vegan Gluten Free Keto - Hemp Seed Powder Cold-Pressed (30 Servings (2 lb) Unflavored)
TUPAXA$48.45103 rev
365 by Whole Foods Market Organic Pea Protein 16 Ounce
365 by Whole Foods Market$16.46705 rev
Sunwarrior - US Pantry Hemp Protein 750 g
Sunwarrior$23.6349 rev
Trending
90-day click momentumNutiva USDA Organic Cold-Pressed Raw Hemp Seed Plant Protein with Hi-Fiber and Essential Amino Acids Powder Non-GMO Whole 30 Approved Vegan Gluten-Free & Keto 16 Oz
Nutiva$18.234.4★
Sunwarrior - US Pantry Hemp Protein 750 g
Sunwarrior$23.634.0★
Bobs Red Mill Hemp Protein Powder 16oz (Pack of 4) - Non GMO Vegan Paleo Friendly Keto Friendly Kosher
Bob's Red Mill$48.964.5★
Cantein Organic Hemp Protein Powder Vegan Plant Based Unflavored 1Serving
Cantein$5.804.3★
365 by Whole Foods Market Organic Pea Protein 16 Ounce
365 by Whole Foods Market$16.464.1★
What buyers say about hemp protein powder
What buyers praise and complain about, mined from review topics.What buyers love
“Good protein for the price”
“Good taste”
“Good staff”
“Blends well”
“Very affordable”
“Flavor is good”
“Mixes well in a blender”
“it is as advertised”
“I love that its organic plus the added fiber keeps me feeling full longer”
“Such simple ingredients that you cant go wrong”
What buyers complain about
“the taste is off”
“so no it won't dissolve in water”
“texture being terrible :”
“the flavor is so bad”
“It is bitter”
“Not 50% content of protein just maybe 5 grams per serving”
“Has a strong odor”
“it would be better it it actually absorbed the water”
“My stomach did not like this”
“Don't let the color of the package fool”
Common questions
- Is hemp protein powder profitable to sell on Amazon United States?
- The niche generates $381K/yr across 20 tracked products. 90-day search growth is +1.1%. Flapen's verdict: Worth a look (54/100).
- How competitive is the hemp protein powder niche?
- 11 brands and 602 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in hemp protein powder?
- Top complaints mined from reviews: Taste-Overall, Solubility, Texture/Consistency-Overall. The return rate is 0.0%.
- When does demand for hemp protein powder peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the hemp protein powder niche?
- Listings span $5.80–$50.24; the average listing price is $25.57 (sweet spot $15–$100). The average incumbent carries 1,852 reviews — the moat a new listing must climb.