Is hemp oil capsules profitable to sell on Amazon United States?

The niche generates $50K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Worth a look (54/100).

How competitive is the hemp oil capsules niche?

20 brands and 44 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in hemp oil capsules?

Top complaints mined from reviews: Value For Money, Taste-Overall, Functionality-Overall. The return rate is 0.0%.

When does demand for hemp oil capsules peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the hemp oil capsules niche?

Listings span $9.04–$26.86; the average listing price is $18.37 (sweet spot $15–$100). The average incumbent carries 998 reviews — the moat a new listing must climb.

hemp oil capsules

Worth a look

Shows low returns (0.0%), but a small market ($50K/yr) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$18.37

avg listing price — sweet spot $15–$100

Brand share

Great56%

top-5 brand share — no brand owns this niche

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$9.04–$26.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good997.95

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-7.8%

90-day search growth — must beat 0% to launch

Market size

Bad$50K

$50K/yr · 56K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, hemp oil capsules is a $50K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

hemp oil capsules market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $55K–$73K; units × avg price
Conversion rate: 4.9%
Avg BSR: #357
Page quality: 0%
Prime: 95%
Sponsored: 86%
Out of stock: 2.0%
Avg brand age: 62 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

Top-5 brand share

56%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

38%

Carlyle19%
WOGORGT12%
Phytokann10%
Piping Rock8%
Manitoba Harvest6%
GPGP GreenPeople6%

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — -7.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top hemp oil capsules search terms

cbd capsules16K/yr -9.1%1.8% conv.
cbd pills12K/yr -6.0%2.7% conv.
hemp oil capsules10K/yr -18.7%7.3% conv.
hemp seed oil capsules6K/yr +17.2%9.7% conv.
hemp capsules3K/yr -7.2%7.2% conv.
cbd supplement3K/yr -13.2%1.0% conv.
cbd supplements3K/yr -17.5%1.3% conv.
cannabidiol capsules3K/yr +5.5%1.1% conv.

All search terms

Top hemp oil capsules products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Carlyle Hemp Oil Softgel Capsules | 126 000 mg | 180 Count

Carlyle$15.374.4★2,958 rev

(2Pack) Hemp Oil Capsules - 60 000 Maximum Strength Immune Support Focus Calm Relaxation Mood Rich in Omega 3 6 9 Fatty Acids - 90 Capsules

WOGORGT$26.484.4★276 rev

Hemp Oil Capsules Supplement | 120 Servings | Calm & Discomfort - Natural Stress and Immune Health w/Omega 3 6 9 - Made in USA

Phytokann$19.864.2★1,764 rev

Piping Rock Hemp Oil | 1400mg | 180 Softgel Capsules

Piping Rock$15.024.5★240 rev

(2 Packs) Hemp Seed Oil Capsules with Flaxseed Oil - Rich in Omega 3 6 9 - Cold-Pressed Vegan Omega Supplement for Radiant Skin Joint Comfort Heart & Brain Health - Non-GMO 180 Softgels

GPGP GreenPeople$26.864.4★363 rev

Newest

by launch date

Hemp Gummies - Zero Sugar - Extra Strength for Peace & Relaxation - Infused with Hemp Oil Ashwagandha L-Theanine - Tasty Relaxation Supplement - Natural Relief - 90 Ct - Formulated in USA

VitaGrade$16.06228 rev

10mo ago

Nutrigent USDA Organic Hemp Seed Oil 1000 mg Cold Pressed & 100% Pure Plant-Based Omega 3-6-9 for Heart Joint Relaxation & Emotional Wellness 60 Capsules

Nutrigent$23.8738 rev

1y ago

Advanced Bionetix True Hemp Oil Blend w/The Ingredient You Need for Body Aches worriedness & to Feel Calm

Advanced Bionetix$11.76243 rev

1y ago

Hemp Gummies Advanced Extra Strength- High Potency Natural Hemp Oil Extract Gummy Great for Peace & Relaxation Naturals Fruit Flavors - Made in USA

SNEDARK$22.9143 rev

2y ago

BulkSupplements.com Hemp Seed Oil Softgels - Omega 3 Supplement Herbal Supplement Hemp Seed Oil 1000mg - Gluten Free 1 Softgel per Serving 240 Count (Pack of 1)

BulkSupplements$23.2564 rev

2y ago

What buyers say about hemp oil capsules

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“Good quality hemp oil thats easy to take”

Sleep Quality12%

“helps with sleep”

Stress/Anxiety8%

“reduce my stress”

Taste-Overall8%

“Taste good”

Value For Money6%

“It works and it's worth the price”

Ease Of Use5%

“The capsules are convenient”

Ease Of Chewing/Swallowing4%

“EZ to swallow”

Efficiency4%

“Works well”

Side Effects4%

“it does not show any bad effects”

Soothing Effect3%

“Calming and Effective Relief”

What buyers complain about

Value For Money13%

“Price shot up way to much for me”

Taste-Overall10%

“No strong taste”

Functionality-Overall9%

“even at first I thought they wouldn't do any effect”

Strength6%

“not as powerful as suggested”

Smell6%

“Awful smell”

Pain Relief-Overall5%

“this do not seem to decrease the pain”

Side Effects5%

“can't say its a placebo effect”

Sleep Quality4%

“did not help with my sleep at all”

Stress/Anxiety3%

“didn't feel like I got more free from stress at all”

Comfort-Overall3%

“Didnt do a thing to relax”

Common questions

Is hemp oil capsules profitable to sell on Amazon United States?: The niche generates $50K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Worth a look (54/100).
How competitive is the hemp oil capsules niche?: 20 brands and 44 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in hemp oil capsules?: Top complaints mined from reviews: Value For Money, Taste-Overall, Functionality-Overall. The return rate is 0.0%.
When does demand for hemp oil capsules peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the hemp oil capsules niche?: Listings span $9.04–$26.86; the average listing price is $18.37 (sweet spot $15–$100). The average incumbent carries 998 reviews — the moat a new listing must climb.