Is hemp oil profitable to sell on Amazon United States?

The niche generates $491K/yr across 52 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Worth a look (67/100).

How competitive is the hemp oil niche?

36 brands and 69 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in hemp oil?

Top complaints mined from reviews: Functionality-Overall, Smell, Taste-Overall. The return rate is 0.1%.

When does demand for hemp oil peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the hemp oil niche?

Listings span $7.63–$99.45; the average listing price is $25.60 (sweet spot $15–$100). The average incumbent carries 2,117 reviews — the moat a new listing must climb.

hemp oil

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$25.60

avg listing price — sweet spot $15–$100

Price range

Great$7.63–$99.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great55%

top-5 brand share — no brand owns this niche

Competition

Great36%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Market size

Good$491K

$491K/yr · 321K searches

Review moat

Okay2,117.23

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-17.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, hemp oil is a $491K/yr Amazon United States market (321K searches/yr). The top 5 brands hold 55% of demand. Verdict: Worth a look — 67/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

hemp oil market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $384K–$512K; units × avg price
Conversion rate: 6.0%
Avg BSR: #159
Page quality: 0%
Prime: 98%
Sponsored: 83%
Out of stock: 8.4%
Avg brand age: 70 months
Avg seller age: 155 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

36 rising

Sellers

Top-5 brand share

55%

Top 20: 88%

Top-5 click share

36%

Top 20: 73%

Open market

40%

Manitoba Harvest20%
GORNVB17%
GreenIVe7%
Carlyle5%
velona5%
NATURE'S BENEFICIALS5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top hemp oil search terms

hemp oil151K/yr -15.8%6.3% conv.
cbd drops24K/yr -6.9%1.9% conv.
cannabis oil18K/yr -14.5%1.2% conv.
thc oil14K/yr +4.3%1.1% conv.
hemp oil organic13K/yr -35.3%5.2% conv.
cannabis oil for pain relief8K/yr +2.6%1.5% conv.
cannabidiol oil12K/yr -35.3%1.6% conv.
organic hemp oil7K/yr -7.3%5.3% conv.
full spectrum cbd oil8K/yr -19.7%1.5% conv.
hemp extract5K/yr -6.9%3.2% conv.

All search terms

Top hemp oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

(2-Pack) High Potency Hemp Oil - Maximum Strength Immune System Support Focus Calm Relaxation Mood Pure Extract Organic Vegan Non-GMO

GORNVB$15.974.3★972 rev

(4-Pack) High Potency Hemp Oil - Maximum Strength Immune System Support Focus Calm Relaxation Mood Pure Extract Organic Vegan Non-GMO

GORNVB$27.304.3★972 rev

Just Hemp Foods All Natural Hemp Seed Oil Cold Pressed Cold Filtered 12g of Omega 3 & 6 Per Serving 16.9 Fl Oz

Manitoba Harvest$12.094.7★2,663 rev

Manitoba Harvest Hemp Seed Oil Cold Pressed Premium Quality 12g of Omegas 3 & 6 Per Serving Hydrate & Nourish Skin Non-GMO Vegan Gluten Free Great for cooking salad dressings 12 Fl Oz

Manitoba Harvest$8.424.6★2,553 rev

Manitoba Harvest Organic Hemp Oil Cold Pressed 12g of Omegas 3&6 Per Serving Non-GMO 8.45 Fl Oz

Manitoba Harvest$10.094.6★1,621 rev

Newest

by launch date

ziehooGe Hemp Oil Organic Extract - Maximum Strength 100% Natural Drops 2 Pack

ziehooGe$21.0014 rev

4mo ago

Hemp Oil Drops for Sleep Pain Anxiety High Potency Maximum Strength Organic Hemp Oils Extract Relief Good MoodNatural Hemp Oil - C02 Extraction Organic Vegan Non-GMO(3-Pack)

RiRywony Health$25.266 rev

7mo ago

Cliganic Organic Hemp Seed Oil For Skin Face & Hair - 100% Pure Cold Pressed Natural Unrefined

Cliganic$15.6277 rev

8mo ago

(2 Pack) Organic Hemp Oil - 100% Natural Hemp Oil Extract Calming Sleep Relaxation Immune Support Rich in Omega 3 6 9 Fatty Acids Vegan - 30mL

WOGORGT$16.51401 rev

3y ago

(2-Pack) High Potency Hemp Oil - Maximum Strength Immune System Support Focus Calm Relaxation Mood Pure Extract Organic Vegan Non-GMO

GORNVB$15.97972 rev

3y ago

What buyers say about hemp oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“Excellent product”

Soothing/Teething11%

“Calming”

Smell9%

“has a light scent”

Value For Money8%

“reasonably priced”

Taste-Overall5%

“Great taste”

Sleep Quality4%

“Helps me get to sleep quickly”

Efficiency3%

“This cream works well”

Pet Friendly3%

“Great for dogs”

Soft Feel2%

“It feels very soft”

Moist/Dry2%

“Very Moisturizing”

What buyers complain about

Functionality-Overall23%

“Does not work well”

Smell7%

“it literally has ZERO SCENT”

Taste-Overall6%

“Doesnt taste great”

Value For Money6%

“Waste of money”

Indigestion5%

“Dog began vomiting and diarrhea”

Pain Relief-Overall4%

“Didnt help the pain”

Allergies4%

“Develop skin rashes”

Advertised Vs Actual Product3%

“this does not show up”

Leak-Proof3%

“Leaked all over EVERYTHING”

Sleep Quality2%

“did not help with my sleep at all”

Top return reasons

Smell35%

Leak-Proof14%

Functionality-Overall12%

Advertised Vs Actual Product8%

Oily/Greasy5%

Size-Overall4%

Motor Power3%

Ingredients-Overall2%

Value For Money2%

Defective Material/Parts2%

Common questions

Is hemp oil profitable to sell on Amazon United States?: The niche generates $491K/yr across 52 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Worth a look (67/100).
How competitive is the hemp oil niche?: 36 brands and 69 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in hemp oil?: Top complaints mined from reviews: Functionality-Overall, Smell, Taste-Overall. The return rate is 0.1%.
When does demand for hemp oil peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the hemp oil niche?: Listings span $7.63–$99.45; the average listing price is $25.60 (sweet spot $15–$100). The average incumbent carries 2,117 reviews — the moat a new listing must climb.