Hemorrhoid Treatment
MaybeShoppers spend an estimated $15.5M a year here. But the top 5 brands take 98% of clicks, so Hemorrhoid Treatment is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 14,768 Health & Household niches · +7 vs the category median of 4956
- Market size
- $15.5M/yr4.7M searches / yr
- 90-day growth
- -2.7%search demand this quarter
- Competition
- 62%top-5 click share · 6 brands · 93 sellers
Flapen Score
Hemorrhoid Treatment against its category
The dotted line is the Health & Household average. Past it, Hemorrhoid Treatment is stronger. Inside it, weaker.
Market
The Hemorrhoid Treatment market on Amazon at a glance
Shoppers on Amazon United States searched for Hemorrhoid Treatment 4.7M times last year and spent an estimated $15.5M. The top 5 brands take 98% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 18.8% of those searches ended in a purchase.
Shoppers searched for this 4.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15.5M a year.
- Searches, last 12 months
- 4.7M
- Growth, 90 days vs prior 90
- -2.7%
- Conversion, latest week
- 18.8%
- Market size, estimated
- $15.5Ma year
- Peak month
- February1.3× the quietest month
- Top search term
- hemorrhoid treatment1.9M searches a year
02 · Price
A sale here is worth $17.50.
Listings sell for $17.50 on average, from $5.43 to $35.36. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 40,000 to 50,000 of them. At $17.50 that is $700K to $875K a year per listing.
- Average price
- $17.50inside the $15 to $100 sweet spot
- Price range
- $5.43–$35.36
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 40,000–50,000
- Revenue per listing a year
- $700K–$875K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Hemorrhoid Care. It carries 19,229 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #44in Hemorrhoid Care
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 19,229per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Hemorrhoid Treatment products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Preparation H Hemorrhoid Symptom Treatment Cream (0.9 Ounce Tube) Maximum Strength Multi-Symptom Pain Relief with Aloe
- Price
- $7.62
- Rating
- 4.6/5
- Reviews
- 41,988
- Age
- 7y ago

Doctor Butlers Hemorrhoid & Fissure Ointment - Hemorrhoid Cream with Lidocaine and Phenylephrine HCl for Fast-Acting Relief of Pain Swelling Discomfort and Itching (1 oz)
- Price
- $26.53
- Rating
- 4.3/5
- Reviews
- 25,672
- Age
- 13y ago

Amazon Basic Care Hemorrhoid Ointment Fast-Acting Pain Relief Relieves Burning Itching Swelling and Discomfort 2 ounce (Pack of 1)
- Price
- $5.43
- Rating
- 4.5/5
- Reviews
- 5,214
- Age
- 7y ago

Preparation H Hemorrhoid Symptom Treatment Ointment Itching Burning and Discomfort Relief Tube 2 Ounce
- Price
- $12.68
- Rating
- 4.7/5
- Reviews
- 17,031
- Age
- 7y ago

REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz
- Price
- $27.05
- Rating
- 4.4/5
- Reviews
- 3,754
- Age
- 2y ago
Trending
estimated 90-day click momentum
Doctor Butlers Advanced Hemorrhoid & Fissure Ointment - Lidocaine Hemorrhoid Treatment and Fissure Treatment Extra Strength Formula Heals and Provides Fast Pain and Itch Relief* (1.5 oz.)
- Price
- $33.63
- Rating
- 4.3/5
- Reviews
- 2,838
- Age
- 6y ago

REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz
- Price
- $27.05
- Rating
- 4.4/5
- Reviews
- 3,754
- Age
- 2y ago

PREPARATION H Hemorrhoid Symptom Treatment Suppositories Burning Itching and Discomfort Relief (48 Count)
- Price
- $35.36
- Rating
- 4.6/5
- Reviews
- 12,588
- Age
- 8y ago

Amazon Basic Care Hemorrhoid Ointment Fast-Acting Pain Relief Relieves Burning Itching Swelling and Discomfort 2 ounce (Pack of 1)
- Price
- $5.43
- Rating
- 4.5/5
- Reviews
- 5,214
- Age
- 7y ago

Preparation H Hemorrhoid Symptom Treatment Ointment Itching Burning and Discomfort Relief Tube 2 Ounce
- Price
- $12.68
- Rating
- 4.7/5
- Reviews
- 17,031
- Age
- 7y ago
Newest
by launch date
Tucks Triple Relief Hemorrhoidal Cream Maximum Strength Pain Relief from Burning Itching and Discomfort with Witch Hazel Treatment Brand Used by Hospitals 0.9oz. (26g)
- Price
- $8.13
- Rating
- 4.5/5
- Reviews
- 1,062
- Age
- 1y ago

Ebanel 5% Lidocaine Hemorrhoid Treatment Cream with Witch Hazel Phenylephrine Horse Chestnut Vitamin B6 Zinc Oxide External and Internal Hemorrhoids Treatment Burn Itch Pain Relief Anal Cream
- Price
- $29.47
- Rating
- 4.3/5
- Reviews
- 6,446
- Age
- 1y ago

REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz
- Price
- $27.05
- Rating
- 4.4/5
- Reviews
- 3,754
- Age
- 2y ago

Doctor Butlers Advanced Hemorrhoid & Fissure Ointment - Lidocaine Hemorrhoid Treatment and Fissure Treatment Extra Strength Formula Heals and Provides Fast Pain and Itch Relief* (1.5 oz.)
- Price
- $33.63
- Rating
- 4.3/5
- Reviews
- 2,838
- Age
- 6y ago

Amazon Basic Care Hemorrhoid Ointment Fast-Acting Pain Relief Relieves Burning Itching Swelling and Discomfort 2 ounce (Pack of 1)
- Price
- $5.43
- Rating
- 4.5/5
- Reviews
- 5,214
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
93
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
0%
- Preparation H58%
- Doctor Butler's14%
- Amazon Basic Care10%
- TUCKS9%
- REVIVOL-XR6%
- Ebanel2%
- Open — no brand owns it (0%)
Demand
Hemorrhoid Treatment search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Hemorrhoid Treatment search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hemorrhoid treatment1.9M/yr
- preparation h1.1M/yr
- hemorrhoid cream835K/yr
- preparation h cream169K/yr
- hemorrhoid170K/yr
- hemorrhoid relief62K/yr
- hemorrhoids treatment98K/yr
- hemorrhoid pain relief products51K/yr
- prep h51K/yr
- hemorrhoid ointment51K/yr
Reviews and returns
What reviews say buyers love and hate about Hemorrhoid Treatment
We read the reviews and the return reasons for every product selling here.
“no results”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hemorrhoid Treatment questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









