Is hemorrhoid treatment profitable to sell on Amazon United States?

The niche generates $15.5M/yr across 17 tracked products. 90-day search growth is -2.7%. Flapen's verdict: Worth a look (56/100).

How competitive is the hemorrhoid treatment niche?

6 brands and 93 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in hemorrhoid treatment?

Top complaints mined from reviews: Functionality-Overall, Value For Money, Pain Relief-Overall. The return rate is 0.0%.

When does demand for hemorrhoid treatment peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the hemorrhoid treatment niche?

Listings span $5.43–$35.36; the average listing price is $17.50 (sweet spot $15–$100). The average incumbent carries 19,229 reviews — the moat a new listing must climb.

hemorrhoid treatment

Worth a look

Shows a $15.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$15.5M

$15.5M/yr · 4.7M searches

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible18.8%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.50

avg listing price — sweet spot $15–$100

Price range

Good$5.43–$35.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-2.7%

90-day search growth — must beat 0% to launch

Review moat

Bad19,229.35

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, hemorrhoid treatment is a $15.5M/yr Amazon United States market (4.7M searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

hemorrhoid treatment market data

Units sold / yr: 800K–1.0M; avg 40,000–50,000/product
Revenue / yr: $14.0M–$17.5M; units × avg price
Conversion rate: 18.8%
Avg BSR: #44
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 0.0%
Avg brand age: 72 months
Avg seller age: 145 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Preparation H58%
Doctor Butler's14%
Amazon Basic Care10%
TUCKS9%
REVIVOL-XR6%
Ebanel2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top hemorrhoid treatment search terms

hemorrhoid treatment1.9M/yr -7.5%13.9% conv.
preparation h1.1M/yr +4.7%23.9% conv.
hemorrhoid cream835K/yr -0.1%16.8% conv.
preparation h cream169K/yr -20.1%23.8% conv.
hemorrhoid170K/yr -4.1%7.0% conv.
hemorrhoid relief62K/yr +69.3%8.1% conv.
hemorrhoids treatment98K/yr -12.6%9.0% conv.
hemorrhoid pain relief products51K/yr +4.5%5.2% conv.
prep h51K/yr +2.1%19.9% conv.
hemorrhoid ointment51K/yr -5.8%12.2% conv.

All search terms

Top hemorrhoid treatment products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Preparation H Hemorrhoid Symptom Treatment Cream (0.9 Ounce Tube) Maximum Strength Multi-Symptom Pain Relief with Aloe

Preparation H$7.624.6★41,988 rev

Doctor Butlers Hemorrhoid & Fissure Ointment - Hemorrhoid Cream with Lidocaine and Phenylephrine HCl for Fast-Acting Relief of Pain Swelling Discomfort and Itching (1 oz)

Doctor Butler's$26.534.3★25,672 rev

Amazon Basic Care Hemorrhoid Ointment Fast-Acting Pain Relief Relieves Burning Itching Swelling and Discomfort 2 ounce (Pack of 1)

Amazon Basic Care$5.434.5★5,214 rev

Preparation H Hemorrhoid Symptom Treatment Ointment Itching Burning and Discomfort Relief Tube 2 Ounce

Preparation H$12.684.7★17,031 rev

REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz

REVIVOL-XR$27.054.4★3,754 rev

Newest

by launch date

Tucks Triple Relief Hemorrhoidal Cream Maximum Strength Pain Relief from Burning Itching and Discomfort with Witch Hazel Treatment Brand Used by Hospitals 0.9oz. (26g)

TUCKS$8.131,062 rev

1y ago

Ebanel 5% Lidocaine Hemorrhoid Treatment Cream with Witch Hazel Phenylephrine Horse Chestnut Vitamin B6 Zinc Oxide External and Internal Hemorrhoids Treatment Burn Itch Pain Relief Anal Cream

Ebanel$29.476,446 rev

1y ago

REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz

REVIVOL-XR$27.053,754 rev

2y ago

Doctor Butlers Advanced Hemorrhoid & Fissure Ointment - Lidocaine Hemorrhoid Treatment and Fissure Treatment Extra Strength Formula Heals and Provides Fast Pain and Itch Relief* (1.5 oz.)

Doctor Butler's$33.632,838 rev

6y ago

Amazon Basic Care Hemorrhoid Ointment Fast-Acting Pain Relief Relieves Burning Itching Swelling and Discomfort 2 ounce (Pack of 1)

Amazon Basic Care$5.435,214 rev

7y ago

What buyers say about hemorrhoid treatment

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency17%

“Works well as needed”

Quality-Overall17%

“Great product & came as described”

Advertised Vs Actual Product10%

“As described”

Value For Money8%

“Worth it”

Ease Of Use4%

“Easy to use”

Soothing Effect4%

“These wipes are soothing”

Comfort-Overall4%

“comfortable to use”

Inflammation3%

“Decreases inflammation and swelling”

Itch Relief2%

“Good stuff, soothes itching and helps healing”

Allergies2%

“Very good & great relief of irritation”

What buyers complain about

Functionality-Overall19%

“no results”

Value For Money12%

“its expensive”

Pain Relief-Overall8%

“Painful”

Allergies6%

“Allergic reaction”

Size-Overall5%

“the cap was to big”

Quality-Overall4%

“Cheap made”

Ease Of Use3%

“Unbelievably hard to use”

Advertised Vs Actual Product3%

“Not as they were”

Itch Relief2%

“This did nothing for the itch at all”

Thickness2%

“they seem thicker”

Top return reasons

Functionality-Overall100%

Common questions

Is hemorrhoid treatment profitable to sell on Amazon United States?: The niche generates $15.5M/yr across 17 tracked products. 90-day search growth is -2.7%. Flapen's verdict: Worth a look (56/100).
How competitive is the hemorrhoid treatment niche?: 6 brands and 93 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in hemorrhoid treatment?: Top complaints mined from reviews: Functionality-Overall, Value For Money, Pain Relief-Overall. The return rate is 0.0%.
When does demand for hemorrhoid treatment peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the hemorrhoid treatment niche?: Listings span $5.43–$35.36; the average listing price is $17.50 (sweet spot $15–$100). The average incumbent carries 19,229 reviews — the moat a new listing must climb.