hemorrhoid cream with lidocaine
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.59avg listing price — sweet spot $15–$100
Market size
Good$697K$697K/yr · 227K searches
Price range
Good$5.43–$33.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+37.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad9,848.24avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, hemorrhoid cream with lidocaine is a $697K/yr Amazon United States market (227K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Mar–May. Verdict: Worth a look — 61/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
hemorrhoid cream with lidocaine market data
- Units sold / yr
- 40K–50K
- avg 2,000–2,500/product
- Revenue / yr
- $664K–$830K
- units × avg price
- Conversion rate
- 18.5%
- Avg BSR
- #63
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 1.2%
- Avg brand age
- 64 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
71
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
7%
- Preparation H50%
- Doctor Butler's14%
- WELMATE13%
- REVIVOL-XR8%
- RectaEase4%
- TUCKS4%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +37.3% search growth over the last 90 days.Peak months: Mar, May · busiest ÷ quietest = 2.4×
Top hemorrhoid cream with lidocaine search terms
- preparation h with lidocaine87K/yr
- hemorrhoid cream with lidocaine49K/yr
- preparation h rapid relief with lidocaine10K/yr
- lidocaine hemorrhoid cream6K/yr
- preparation h lidocaine9K/yr
- hemorrhoid treatment lidocaine7K/yr
- lidocaine for hemorrhoids7K/yr
- hemorrhoid cream lidocaine5K/yr
- hemorrhoid lidocaine6K/yr
- lidocaine cream for hemorrhoids5K/yr
Top hemorrhoid cream with lidocaine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Preparation H Rapid Relief Hemorrhoid Cream with Lidocaine Numbing Relief for Swelling Pain Burning and Itching - 1 Oz Tube
Preparation H$26.084.6★6,784 rev
Doctor Butlers Hemorrhoid & Fissure Ointment - Hemorrhoid Cream with Lidocaine and Phenylephrine HCl for Fast-Acting Relief of Pain Swelling Discomfort and Itching (1 oz)
Doctor Butler's$26.534.3★25,672 rev
Preparation H Hemorrhoid Symptom Treatment Cream (0.9 Ounce Tube) Maximum Strength Multi-Symptom Pain Relief with Aloe
Preparation H$7.624.6★41,988 rev
WELMATE 5% Lidocaine Hemorrhoid Cream Maximum Strength Fast-Acting Numbing Cream for Anorectal Pain Relief Non-Greasy Unscented for Sensitive Skin Packaging May Vary 2 oz (60g)
WELMATE$11.094.4★2,298 rev
REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz
REVIVOL-XR$27.054.4★3,754 rev
Newest
by launch date
Tucks Triple Relief Hemorrhoidal Cream Maximum Strength Pain Relief from Burning Itching and Discomfort with Witch Hazel Treatment Brand Used by Hospitals 0.9oz. (26g)
TUCKS$8.131,062 rev
Ebanel 5% Lidocaine Hemorrhoid Treatment Cream with Witch Hazel Phenylephrine Horse Chestnut Vitamin B6 Zinc Oxide External and Internal Hemorrhoids Treatment Burn Itch Pain Relief Anal Cream
Ebanel$29.476,446 rev
WELMATE 5% Lidocaine Hemorrhoid Cream Maximum Strength Fast-Acting Numbing Cream for Anorectal Pain Relief Non-Greasy Unscented for Sensitive Skin Packaging May Vary 2 oz (60g)
WELMATE$11.092,298 rev
WELMATE 5% Lidocaine Cream for Hemorrhoids Maximum Strength Numbing Cream Fast-Acting Anorectal Relief Non-Greasy Unscented Child Resistant Cap 1 oz (30g)
WELMATE$8.244,627 rev
REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz
REVIVOL-XR$27.053,754 rev
Trending
90-day click momentumDoctor Butlers Hemorrhoid & Fissure Ointment - Hemorrhoid Cream with Lidocaine and Phenylephrine HCl for Fast-Acting Relief of Pain Swelling Discomfort and Itching (1 oz)
Doctor Butler's$26.534.3★
WELMATE 5% Lidocaine Cream for Hemorrhoids Maximum Strength Numbing Cream Fast-Acting Anorectal Relief Non-Greasy Unscented Child Resistant Cap 1 oz (30g)
WELMATE$8.244.3★
Preparation H Hemorrhoid Symptom Treatment Cream (2 x 1.8 Ounce Tube) Maximum Strength Multi-Symptom Pain Relief with Aloe
Preparation H$22.224.6★
Preparation H Rapid Relief Hemorrhoidal Spray with Lidocaine for Itching Burning and Pain Relief - 3.8 Oz Bottle
Preparation H$19.844.3★
Doctor Butlers Advanced Hemorrhoid & Fissure Ointment - Lidocaine Hemorrhoid Treatment and Fissure Treatment Extra Strength Formula Heals and Provides Fast Pain and Itch Relief* (1.5 oz.)
Doctor Butler's$33.634.3★
What buyers say about hemorrhoid cream with lidocaine
What buyers praise and complain about, mined from review topics.What buyers love
“Works Well”
“just a helpful product”
“value for money”
“Exactly as advertised”
“Good for inflammation”
“Easy to use”
“It definitely relieved itchiness”
“Comfort and Ease of use”
“Non irritatng and works wel for me”
“Application- Also very effective”
What buyers complain about
“no results”
“Too expensive”
“No pain relief”
“I felt the itching”
“This did nothing for the itch at all”
“Garbage”
“Not as described”
“Sucks to need to use it”
“MADE ME WORSE”
“Burns”
Top return reasons
Common questions
- Is hemorrhoid cream with lidocaine profitable to sell on Amazon United States?
- The niche generates $697K/yr across 17 tracked products. 90-day search growth is +37.3%. Flapen's verdict: Worth a look (61/100).
- How competitive is the hemorrhoid cream with lidocaine niche?
- 9 brands and 71 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in hemorrhoid cream with lidocaine?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Pain Relief-Overall. The return rate is 0.0%.
- When does demand for hemorrhoid cream with lidocaine peak?
- Demand peaks in Mar–May; the busiest month runs 2.4× the quietest.
- What does it cost to enter the hemorrhoid cream with lidocaine niche?
- Listings span $5.43–$33.63; the average listing price is $16.59 (sweet spot $15–$100). The average incumbent carries 9,848 reviews — the moat a new listing must climb.