Hemorrhoid Cream with Lidocaine

Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.5% of those searches ended in a purchase. Searches in the last 90 days moved +37.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $697K a year.

Searches, last 12 months

227K

Growth, 90 days vs prior 90

+37.3%

Conversion, latest week

18.5%

Market size, estimated

$697Ka year

Peak month

May2.4× the quietest month

Top search term

preparation h with lidocaine87K searches a year

Listings sell for $16.59 on average, from $5.43 to $33.63. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $16.59 that is $33K to $41K a year per listing.

Average price

$16.59inside the $15 to $100 sweet spot

Price range

$5.43–$33.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

2,000–2,500

Revenue per listing a year

$33K–$41K

Returns

0.0%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #63 within Hemorrhoid Care. It carries 9,848 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

1.2%

Average rank

#63in Hemorrhoid Care

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

9,848per listing

Listings tracked

17

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

64 months