Hemoglobin Test Kit

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $805K a year.

Searches, last 12 months

249K

Growth, 90 days vs prior 90

-8.7%

Conversion, latest week

3.2%

Market size, estimated

$805Ka year

Peak month

February1.4× the quietest month

Top search term

hemoglobin test kit at home86K searches a year

Listings sell for $100.68 on average, from $15.34 to $149.07. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $100.68 that is $10K to $25K a year per listing.

Average price

$100.68above the $15 to $100 sweet spot

Price range

$15.34–$149.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$10K–$25K

Returns

3.9%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 34.6% of listings are out of stock. The average listing ranks #276 within Home Tests. It carries 32 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

80%

Out of stock, average day

34.6%

Average rank

#276in Home Tests

Average rating

4.01 starsAmazon United States average 4.42 stars

Average reviews

32per listing

Listings tracked

30

16 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

7Amazon's first-year sales bar

Average brand age

59 months