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Hem

Fail

The top 5 products take 100% of clicks, so Hem is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$273K/yr34K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
100%top-5 click share · 2 brands · 2 sellers

Flapen Score

Hem against its category

The dotted line is the Health & Household average. Past it, Hem is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hem market on Amazon at a glance

Shoppers on Amazon United States searched for Hem 34K times last year and spent an estimated $273K. All 2 brands take every click. Demand peaks in Feb–Mar–Apr–Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $273K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
9.3%
Market size, estimated
$273Ka year
Peak month
February5.7× the quietest month
Top search term
hem hero13K searches a year

02 · Price

A sale here is worth $86.85.

Listings sell for $86.85 on average, from $27.97 to $159.96. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $86.85 that is $22K to $43K a year per listing.

Average price
$86.85inside the $15 to $100 sweet spot
Price range
$27.97–$159.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
$22K–$43K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #155 within Hemorrhoid Care. It carries 1,198 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#155in Hemorrhoid Care
Average rating
4.12 starsAmazon United States average 4.42 stars
Average reviews
1,198per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
89 months

Products

Top Hem products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 189%
  • Brand 211%

Demand

Hem search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, Aug · busiest ÷ quietest = 5.7×

Search terms

Top Hem search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hem hero13K/yr
  • hem healer12K/yr
  • hem hero capsules3K/yr
  • hem hero extra strength hemorrhoid treatment3K/yr
  • hem healer hemorrhoid pills2K/yr

FAQ

Common Hem questions

Answered from the same tracked data.