Hem
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$86.85avg listing price — sweet spot $15–$100
Review moat
Good1,198.4avg incumbent reviews — the moat a new listing must climb
Price range
Good$27.97–$159.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$273K$273K/yr · 34K searches
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Is hem profitable on Amazon?
According to Flapen's Amazon United States niche tracking, hem is a $273K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr–Aug. Verdict: Skip it — 47/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
hem market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–3K
- avg 250–500/product
- Revenue / yr
- $174K–$217K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #155
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 89 months
- Avg seller age
- 174 days
Competition: brands, sellers & click share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Hem Healer89%
- Naticura11%
hem demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.Peak months: Feb, Mar, Apr, Aug · busiest ÷ quietest = 5.7×
Top hem search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- hem hero13K/yr
- hem healer12K/yr
- hem hero capsules3K/yr
- hem hero extra strength hemorrhoid treatment3K/yr
- hem healer hemorrhoid pills2K/yr
Top hem products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hem Healer Hem Hero Extra Strength Hemorrhoid Treatment - Reduce Swelling Soothe Itching & Irritation - 100% Natural - 42 Vegetarian Capsules
Hem Healer$69.993.8★834 rev
Hem Healer Hem Rescue Hemorrhoid Treatment - Natural Support Capsules - 42 Count
Hem Healer$56.644.0★62 rev
Naticura Hem-Control - Fast Effective Hemorrhoid Treatment Supplement - Powerful Formula to Promote Symptom Relief Shrinking of Hemorrhoids Ease Discomfort - 90 Vegan Capsules - Made in USA
Naticura$27.974.2★4,905 rev
Hem Healer Hem Hero Extra Strength Hemorrhoid Treatment - Reduce Swelling Soothe Itching & Irritation - 100% Natural - 42 Vegetarian Capsules
Hem Healer$119.693.9★164 rev
Hem Healer Hem Hero Extra Strength Hemorrhoid Treatment - Reduce Swelling Soothe Itching & Irritation - 100% Natural - 42 Vegetarian Capsules
Hem Healer$159.964.7★27 rev
Newest
by launch dateHem Healer Hem Rescue Hemorrhoid Treatment - Natural Support Capsules - 42 Count
Hem Healer$56.6462 rev
Hem Healer Hem Hero Extra Strength Hemorrhoid Treatment - Reduce Swelling Soothe Itching & Irritation - 100% Natural - 42 Vegetarian Capsules
Hem Healer$119.69164 rev
Hem Healer Hem Hero Extra Strength Hemorrhoid Treatment - Reduce Swelling Soothe Itching & Irritation - 100% Natural - 42 Vegetarian Capsules
Hem Healer$159.9627 rev
Hem Healer Hem Hero Extra Strength Hemorrhoid Treatment - Reduce Swelling Soothe Itching & Irritation - 100% Natural - 42 Vegetarian Capsules
Hem Healer$69.99834 rev
Naticura Hem-Control - Fast Effective Hemorrhoid Treatment Supplement - Powerful Formula to Promote Symptom Relief Shrinking of Hemorrhoids Ease Discomfort - 90 Vegan Capsules - Made in USA
Naticura$27.974,905 rev
Trending
90-day click momentumHem Healer Hem Rescue Hemorrhoid Treatment - Natural Support Capsules - 42 Count
Hem Healer$56.644.0★
Hem Healer Hem Hero Extra Strength Hemorrhoid Treatment - Reduce Swelling Soothe Itching & Irritation - 100% Natural - 42 Vegetarian Capsules
Hem Healer$119.693.9★
Hem Healer Hem Hero Extra Strength Hemorrhoid Treatment - Reduce Swelling Soothe Itching & Irritation - 100% Natural - 42 Vegetarian Capsules
Hem Healer$69.993.8★
Naticura Hem-Control - Fast Effective Hemorrhoid Treatment Supplement - Powerful Formula to Promote Symptom Relief Shrinking of Hemorrhoids Ease Discomfort - 90 Vegan Capsules - Made in USA
Naticura$27.974.2★
Hem Healer Hem Hero Extra Strength Hemorrhoid Treatment - Reduce Swelling Soothe Itching & Irritation - 100% Natural - 42 Vegetarian Capsules
Hem Healer$159.964.7★
Common hem questions
- Is hem profitable to sell on Amazon United States?
- The niche generates $273K/yr across 5 tracked products. 90-day search growth is -7.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the hem niche?
- 2 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- When does demand for hem peak?
- Demand peaks in Feb–Mar–Apr–Aug; the busiest month runs 5.7× the quietest.
- What does it cost to enter the hem niche?
- Listings span $27.97–$159.96; the average listing price is $86.85 (sweet spot $15–$100). The average incumbent carries 1,198 reviews — the moat a new listing must climb.